Susie Siegel
Senior Integrated Marketing Manager at Gorton's- Claim this Profile
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English Native or bilingual proficiency
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French Full professional proficiency
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Bio
Susan Williams
Susie was not only a gifted brand marketer; her enthusiasm was also quite inspiring! Susie's business acumen was essential to the success of our program. Highly efficient and with a critical insight for analytics, she provided specific guidance on best practices that moved the needle on joint marketing programs. As if those characteristics weren't enough, she was a joy to work with and I always looked forward to our weekly calls to map out strategy. Susie would be asset to any team!
Shayna Worby
Susie is an extremely dedicated employee. I had the pleasure of working with her over many of my years at Keurig. She was so willing to learn and so detailed with her follow through on any project she was handed. Her enthusiasm for her job showed through no matter how complicated the task was. I had complete confidence in her skills and her ability to handle the fast-paced environment we seemed to always be working in!
Susan Williams
Susie was not only a gifted brand marketer; her enthusiasm was also quite inspiring! Susie's business acumen was essential to the success of our program. Highly efficient and with a critical insight for analytics, she provided specific guidance on best practices that moved the needle on joint marketing programs. As if those characteristics weren't enough, she was a joy to work with and I always looked forward to our weekly calls to map out strategy. Susie would be asset to any team!
Shayna Worby
Susie is an extremely dedicated employee. I had the pleasure of working with her over many of my years at Keurig. She was so willing to learn and so detailed with her follow through on any project she was handed. Her enthusiasm for her job showed through no matter how complicated the task was. I had complete confidence in her skills and her ability to handle the fast-paced environment we seemed to always be working in!
Susan Williams
Susie was not only a gifted brand marketer; her enthusiasm was also quite inspiring! Susie's business acumen was essential to the success of our program. Highly efficient and with a critical insight for analytics, she provided specific guidance on best practices that moved the needle on joint marketing programs. As if those characteristics weren't enough, she was a joy to work with and I always looked forward to our weekly calls to map out strategy. Susie would be asset to any team!
Shayna Worby
Susie is an extremely dedicated employee. I had the pleasure of working with her over many of my years at Keurig. She was so willing to learn and so detailed with her follow through on any project she was handed. Her enthusiasm for her job showed through no matter how complicated the task was. I had complete confidence in her skills and her ability to handle the fast-paced environment we seemed to always be working in!
Susan Williams
Susie was not only a gifted brand marketer; her enthusiasm was also quite inspiring! Susie's business acumen was essential to the success of our program. Highly efficient and with a critical insight for analytics, she provided specific guidance on best practices that moved the needle on joint marketing programs. As if those characteristics weren't enough, she was a joy to work with and I always looked forward to our weekly calls to map out strategy. Susie would be asset to any team!
Shayna Worby
Susie is an extremely dedicated employee. I had the pleasure of working with her over many of my years at Keurig. She was so willing to learn and so detailed with her follow through on any project she was handed. Her enthusiasm for her job showed through no matter how complicated the task was. I had complete confidence in her skills and her ability to handle the fast-paced environment we seemed to always be working in!
Experience
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Gorton's
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United States
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Manufacturing
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100 - 200 Employee
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Senior Integrated Marketing Manager
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Apr 2022 - Present
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Keurig Dr Pepper Inc.
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United States
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Food and Beverage Services
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700 & Above Employee
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Brand Manager, Green Mountain Coffee Roasters & Coffee Portfolio
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Jun 2019 - Mar 2022
Led & managed KDP's largest coffee brand, with primary focus on Communications Strategy, Innovation & Sustainability, as well as Sustainability marketing strategies across all Owned & Licensed coffee brands.
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Associate Brand Manager, Licensed Brands
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Dec 2017 - Jun 2019
Managed Keurig's portfolio of Licensed Brands by developing marketing strategies and tactics to ensure effective brand placement, driving communication of each brand's unique equity, and collaborating cross-functionally to deliver against all marketing objectives.
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Associate Manager, Customer Marketing
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Jun 2016 - Dec 2017
Drove key beverage commercialization strategies to bring the portfolio of Keurig brands to market in an efficient, timely and coherent manner. Led multiple commercialization projects involving internal and external cross-functional teams to deliver custom channel strategies and successful new product offerings.
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Associate Brand Manager, Keurig Kold
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Aug 2014 - Jun 2016
Focused on driving the growth of existing brands within Keurig Kold's beverage portfolio and launching new, strategic brands to grow the portfolio. Managed both internal and external cross-functional teams to plan, develop, launch, analyze and support 10+ brands in the Keurig Kold system. Led and developed various marketing campaigns, product promotions and content creation.
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Business Communications Coordinator
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Feb 2011 - Aug 2014
Managed the pre-launch process for all new Keurig Innovation products going to market by working with cross-functional Marketing & Sales Planning teams to create selling materials, organize sales samples & deliver launch kits for a successful product launch at retail. I also crafted, wrote and communicated all Innovation-product related sales announcements directly to retail sales team to inform them and their retail customers of product news or changes in a timely manner
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Marketing Assistant
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Feb 2010 - Feb 2011
Managed Keurig's Retail Demo Program across 15+ retailers & agencies, which encompassed 21,000 retail demos from October-December. Worked cross-functionally with Sales, Logistics, Brand & external agencies to solidify plans with each retailer and ensure supplies shipped. Concurrently managed merchandising projects in Macy's, Bloomingdale's and club stores.
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Education
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2014 - 2017
Boston University Questrom School of Business
Master of Business Administration (M.B.A.), Marketing -
2005 - 2009
Stonehill College
BA, Psychology & French -
2007 -
Université Paris-Sorbonne
French Language and Civilization -
2009 -
Jagiellonian University
Polish Language and Literature -
2001 - 2005
The Blake School
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