Experience

Goodnotes

• Hong Kong
• Software Development
• 100 - 200 Employee

• Business Operations Lead

  • Jan 2023 - Present

  I help manage GoodNotes' Enterprise Solution Team and our Digital Stationery Marketplace. Interested in trying out our customized business product or partner with us? DM me or email me at daniel.l@goodnotes.com I help manage GoodNotes' Enterprise Solution Team and our Digital Stationery Marketplace. Interested in trying out our customized business product or partner with us? DM me or email me at daniel.l@goodnotes.com



ROC Army (Taiwan)

• United States
• Armed Forces
• 1 - 100 Employee

• Private

  • Sep 2022 - Dec 2022

  Military service Military service



Shopee

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Assistant Manager, Deputy Category Manager

  • Jan 2022 - Jul 2022

  I managed a team of 17 to help optimize and execute all campaigns assets for our cross border merchants and was responsible for helping the largest cross-border seller in the cross-border business to unleash their growth on Shopee.

• Senior Associate, Cross-border Campaign Lead

  • Aug 2021 - Jan 2022

  I managed a team of 14 to execute and optimize campaigns for our cross-border merchants.Selected Achievements Include:- Reduced staff turnover by 80% through implementing training programs- Doubled campaign efficiency (orders/GMV per campaign) through careful monitoring and new processes - Managed campaigns assets that contributed to 25-30% of orders of daily cross-border orders.

• Senior Associate, Junior Category Manager (Mobiles & Gadgets/Cross-border)

  • Jun 2020 - Aug 2021

  Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. As a Junior Category Manager, my responsibility was to develop and execute strategic initiatives to grow the mobiles and gadgets & cross-border business’s GMV and orders.Achievements so far:- Grew Shopee's mobile retail business’s GMV by 100x through building strong relationships with mobile brands, setting clear SOP for the team, and analyzing market fundamentals- Scaled the mobile retail team’s headcount from 2 to 7 - responsible for the team’s recruitment, retention, and team development- Increased number of mobile exclusives (phones available only on Shopee) by 60%- Executed largest B2B transactions on platform and designed the SOP for such transactions- Helped Mobile brands (Samsung, Vivo, Oppo etc.) achieve their targets and help drive marketing investment- Project-managed investment program focused on growing top brands across all categories on Shopee, resulting in outsized growth for brands in portfolio- Restructured and relaunched mobile phone trade-in program on Shopee to encourage mobile customers to pursue a more sustainable solution. Increased total mobile trade-ins by 50%- Quadrupled daily orders for the Thai cross-border warehouse in 6 months through implementing various initiatives including devising novel incentive programs for sellers Show less



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• Business Development Manager & Head of Academic Affairs, Thailand

  • Jun 2019 - Jun 2020

  EF is the world's largest international education company. I was promoted in June 2019 to become the youngest manager in the Thai office. I was responsible for improving our customer loyalty program, strengthening our school relationships, procuring new business partnerships, and developing EF’s social media strategy for the Thai market. Selected achievements:- Grew the number of Ambassadors (active EF Alumni) in our program by 266% YTD, creating a 50% increase in new student referrals through restructuring the loyalty program and an increase in student bookings coming in through this channel by 250%- Launched EF Asia's largest influencer marketing campaigns, generating over 5 million video views, 1800+ leads, and a 25% growth in EF Thailand's social media follower count, ultimately resulting in a 950% ROI for EF Thailand-Increased the number of EF Thailand's Business Partnerships with Agent Partners by 400%, resulting in an 750% increase in new sales through these partnerships - Organized EF Thailand's Press Conference on Thailand's English Proficiency Index with 20% of previous year's budget, despite the reduction in budget, I increased the number of top media outlets represented by 300% Show less

• EF360 Global Management Trainee

  • Jun 2018 - Jun 2019

  EF360 Global Management Trainee program is a highly competitive one-year leadership program. I was selected as one of 12 management trainees globally. I worked under the mentorship of the Global President of Sales for International Language Campuses and the President of International Language Campuses Asia. Projects included:- Executing and implementing production plan in Seattle and Olympia (achieved 45% of yearly quota for accommodation placement in 5 weeks, 10% of the time)- Devising and executing new marketing and sales strategies for our bespoke product for English training for Executives, Executive Language Courses (delivered a 280% growth in sales YTD in our key markets)- Building an internal Business Intelligence Database for EF markets in Asia- Producing a monthly newsletter with recent updates for all staff in Asia to help with staff motivation and retention- Selling our immersive language programs to our clients in Taiwan and China, consulted over 100+ families- Launched our pilot social media influencer campaign in Taiwan, achieving a lower-than-average cost per inquiry, generating over 200,000 impressions, resulting in an 800% ROI YTD- Analyzing Sales Data across Asia to make recommendations to increase staff efficiency in Sales- Managing Social Media Channels with over 200,000 followers and ensuring that inquiries coming from these channels translate into Sales- Structuring and redesigning the customer loyalty program in Taiwan and Thailand Show less



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Investment Banking Summer Analyst, Metals & Mining Coverage

  • Jun 2017 - Aug 2017

  • Analyzed clients’ financials, sustainability practices, mining operations, and gold and silver markets to produce credit research reports for 4 clients, which were all submitted to HSBC’s internal credit team for clients’ annual credit and risk review • Modelled pricing structures for a revolving credit facility (RCF), which was then utilized by the team in a $300m RCF proposal to the client • Pitched a $400m RCF maturity extension for a client and to support the maintenance of the relationship to senior management through researching client’s future revenue potentials to the bank • Updated client portfolio with 20+ names with latest financials, outstanding credit facilities, geographic revenue distributions, and targeted deals to distribute to M&A, LAF, and DCM team members Show less



Brown University

• United States
• Higher Education
• 700 & Above Employee

• Brown University Dining Services Worker

  • Feb 2017 - Apr 2017

  Performed meal preparation and served coffee in the student cafe, serving over 100+ students per day Performed meal preparation and served coffee in the student cafe, serving over 100+ students per day



MassMutual

• United States
• Financial Services
• 700 & Above Employee

• Sales Intern

  • Jun 2016 - Aug 2016

  • Researched and compiled information on benefits and fundamentals of life insurance as well as ran life insurance illustrations for 6-person team to pitch to potential clients • Researched and compiled information on benefits and fundamentals of life insurance as well as ran life insurance illustrations for 6-person team to pitch to potential clients



WBRU

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Promotions Intern

  • Sep 2015 - May 2016

  • Managed customer relations, organized internal files and filed affidavits • Represented firm at events with 1000+ attendees and helped increase visibility of firm through customer interactions • Managed customer relations, organized internal files and filed affidavits • Represented firm at events with 1000+ attendees and helped increase visibility of firm through customer interactions



CTBC Financial Holding Co., Ltd

• Taiwan
• Financial Services
• 700 & Above Employee

• Sales & Trading Intern, Foreign Exchange Desk

  • Jul 2015 - Aug 2015

  • Conducted a study on the viability on the Formosa Bond Market and presented to senior leaders • Assisted Sales and Trading team on projects pertaining to the offshore Renminbi market in Taiwan • Conducted a study on the viability on the Formosa Bond Market and presented to senior leaders • Assisted Sales and Trading team on projects pertaining to the offshore Renminbi market in Taiwan



ES24, division of Cartensen Import-Export mbH

• Hamburg Area, Germany

• Marketing Inten

  • May 2015 - Jun 2015

  • Researched and compiled a market analysis for lamps and oven stews and helped assessed the feasibility of entering these markets • Assisted with the translation of product description from German to English for use on English-based online retail websites such as Amazon UK • Catalogued new products into internal database and assisted with its listing on online retail sites • Researched and compiled a market analysis for lamps and oven stews and helped assessed the feasibility of entering these markets • Assisted with the translation of product description from German to English for use on English-based online retail websites such as Amazon UK • Catalogued new products into internal database and assisted with its listing on online retail sites