Sandro Scordo

Head of Data Strategy and Governance Center of Excellence at BI4ALL
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Full professional proficiency
  • Italian Native or bilingual proficiency
  • Spanish Limited working proficiency
  • Portuguese Limited working proficiency
Skills

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Natasha Wood

Sandro is astute and smart. He's got a great knowledge of data operations which coupled with an insatiable appetite to learn makes for a formidable talent. Sandro would make a great addition to any team and I hope we have the opportunity to work together again in he future.

Nancy Kirkham

I really admire Sandro’s qualities and I felt privileged to work with him. I valued the way he worked hard and always in a SMART way. His expertise in everything data/insight/analysis combined with his drive made a real impact at Leonard Cheshire and in a very positive and sustainable way. A true professional and also a really nice guy. I have no hesitation in recommending Sandro.

Emma Pearce

Sandro is a highly skilled Data Manager with an in-depth knowledge of GDPR processes. He always provided quality information to support the regional fundraising business across the UK and created solutions to support our data requirements.

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Credentials

  • RPA, AI, and Cognitive Tech for Leaders
    LinkedIn
    Apr, 2019
    - Nov, 2024
  • Cognitive Technologies: The Real Opportunities for Business
    LinkedIn
    Feb, 2019
    - Nov, 2024
  • PRINCE2® Foundation
    AXELOS Global Best Practice
    Dec, 2017
    - Nov, 2024
  • Collibra Data Governance Lead
    Collibra
    Sep, 2022
    - Nov, 2024
  • Collibra Foundation of Data Governance
    Collibra
    Jul, 2022
    - Nov, 2024
  • Engagement Analytics Course
    Bloomreach
    Apr, 2022
    - Nov, 2024
  • Engagement Foundations Course
    Bloomreach
    Mar, 2022
    - Nov, 2024
  • DAMA UK - Membership
    DAMA UK
    Nov, 2022
    - Nov, 2024
  • PRINCE2® Practitioner
    AXELOS Global Best Practice
    Dec, 2017
    - Nov, 2024
  • DAMA International - Membership
    Dama International
    May, 2021
    - Nov, 2024
  • IELTS
    British Council
    Jun, 2014
    - Nov, 2024

Experience

  • BI4ALL
    • Portugal
    • Information Technology & Services
    • 200 - 300 Employee
    • Head of Data Strategy and Governance Center of Excellence
      • Nov 2022 - Present

      Heading the Data Strategy and Governance Excellence Centre of BI4ALL Data Consulting. A Tech-Giants Partner which includes Microsoft, Google, AWS, Collibra, Databricks and Snowflake. Sectors of Business Operations include: Pharma & Healthcare, Oil & Gas, Banks & Finance and more. Heading the Data Strategy and Governance Excellence Centre of BI4ALL Data Consulting. A Tech-Giants Partner which includes Microsoft, Google, AWS, Collibra, Databricks and Snowflake. Sectors of Business Operations include: Pharma & Healthcare, Oil & Gas, Banks & Finance and more.

  • Financial Times
    • United Kingdom
    • Newspaper Publishing
    • 700 & Above Employee
    • Head of Data & Marketing Campaign Operations - FT Live
      • Jan 2022 - Nov 2022

      💻 Customer Data Platform (CDP) & satellite systems Operations. Leading the ongoing process of building and developing the CDP so that data can be easily segmented, analysed and targeted. This work includes work with data research agencies, internal teams and through our own organic processes including lead generation. Main systems utilised include Salesforce and Bloomreach Exponea. 💻 Data Management. Ensuring the best management of FT Live’s data; from data upload and categorisations to deduping activities and actioning GDPR requirements including SARs and Erasure requests. Championship Data Governance for FT Live. 💻 Technology Business Partnering. Overseeing the delivery and optimisation of marketing automation technology. Providing regular, executive-level reporting on progress. 💻 Managing and Developing a high performing team based half in the UK and half abroad. Training, mentoring and challenging team members to get the best use out of themselves. 💻 CDP Reporting: providing regular insights, analytics and management information to update key stakeholders on data and campaigns performance as well as enable the organisation to better understand its customers. ✔ Enabled multimillion records data migration, which included rebuilding logics for data selections within a multi domain Customer Data Platform. ✔ Ingested foundational elements of data governance. ✔ Ensured and orchestrated marketing data operations. ✔ Embedded regular reporting & dashboard on marketing campaigns and regularly responded to direct commercial opportunities. ✔ Ensured the delivery and optimisation of standard operating procedures and their democratisation which resulted into increased team resilience, efficiency and effectiveness. Ingested AGILE ways of work also using Asana. ✔ Ingested a train the trainer program aimed to make the most out of the CDP. ✔ Attracted, recruited, developed and retained talents by leveraging different leadership styles and cultivating growth mindset.

  • Versus Arthritis
    • United Kingdom
    • Non-profit Organizations
    • 100 - 200 Employee
    • Head of Data - Data Strategy| Governance | CRM Operations | Data Integration | BI | Data Protection
      • Sep 2019 - Jan 2022

      (The Research Organisation who discovered the treatment for arthritis delivering services on behalf of the NHS) 💻 Data strategy. Building consensus at all levels: Directors, Boards, Senior Managers and Operational Teams through a systematic activity of translating/adapting the data strategy’s key messages to the audience. 💻 Leading and Steering Technical Projects. Leading and technically steer technology development projects across data, digital and IT, to benefit Marketing & Fundraising, Services delivery and Finance. 💻 Embedding Change. Work operationally on a backlog of continuous improvement activities and projects, managed within a structured project management environment and delivered in AGILE fashion. Activities include data architecture and integration, business Intelligence and data analysis, CRM operations, data quality, business process improvement, data protection & data governance. 💻 Unit Development and Management. Accountable for data management BAU and directly develop and manage a team of 6 data managers and indirectly other 15 team members. Main achievements include: ✔ Delivered a multi-years data strategy based on the outcomes of a cross-organisational discovery that prompted investments in various business areas, alongside maintaining and enhancing data management services. ✔ Delivered digital-data solutions to benefit marketing campaigns and to strengthen data protection compliance. ✔ Restructured, upskilled, and developed the full data unit which included the adoption of an efficient operating model based on modern Project Management techniques (AGILE/Kanban) & tools (e.g., DevOps) also to stay constantly on top of risks, issues and evolving requirements. ✔ Achieved substantial improvement on the overall data maturity of the organisation and compliance with data protection legislations. Improvements involved the range and extent of reasons for collecting and analysing data, communication, data culture, tools and data quality.

  • Coca-Cola Europacific Partners
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Commercial Technology Business Partner (Senior Manager)
      • Apr 2019 - Aug 2019

      💻 Functional Analysis across CCEP UK and CCEP France. Supporting and leading for the UK, the discovery stage of the Company’s Product Information Management System: a project involving technologies such as Salesforce, SAP ERP, masterdata, DAM and processes deployed throughout 15 countries. 💻 Provided leadership and coordination among consultants, the UK division and the French division. Main achievements include: ✔ Delivered Business Process Improvement, which included the creation of the Process AS IS and TO BE, addressed pain points and definition of technical specifications.

  • Leonard Cheshire - NHS Founded Organisation
    • CRM Product Owner - Marketing and Technology Transformation - D365 Implementation
      • Nov 2017 - Apr 2019

      Leonard Cheshire Disability💻 Contributing to the project initiation/tendering process: market research, suppliers’ evaluation, building the very first draft of product backlog.💻 Product Owner for NFP sprints in order to embed a donor management system within Microsoft Dynamics (D365) starting from the vanilla version of Dynamics. Responsible for:• Working, within the AGILE framework, with Microsoft third party developers and subject matter experts. • Setting up teams of SMEs.• Gathering requirements from internal users and translating them into functional requirements. • Making best use of D365 features, including Click Dimensions and other Office 365 functionalities.• Day-to-day project decisions. Accountable for:• Ensuring that all work is delivered to agreed quality and within budget for each individual area of responsibility. • Organising and controlling business acceptance testing of the solution (UAT).• Agreeing and signing off requirements and sprints.• Developing business user documentation for the ultimate solution. • Subject Matter Expert for the Marketing and Fundraising division.💻 Data Migration. Working in collaboration with the project team in order to plan migration stages and activities from Raiser’s Edge to MS Dynamics.

    • CRM & Data Manager
      • Aug 2016 - Apr 2019

      💻 CRM Development & Data Quality Framework. Desiging and implementing a CRM Development Strategy that started from assessing people's skills and needs, processes, data and technologies. It resulted into upskilling the existing data team, focus on data integration and data integrity, compliance with the GDPR, self-service reporting, improvement of existing processes, data quality and training in order to maximise the usage of the CRM. 💻 Technical Support. 2nd line of support for all the issues related to the CRM. Acted as CRM specialist to meet business requirements, in line with best practices. It included:- Troubleshooting and raising tickets with the CRM provider.- Fix application and system queries - Deal with best practices enquires- Build ad hoc reports and data analysis.💻 Data Integration. Accountable for the project of streamlining data import flows using MS Access and SSIS and blending multiple data sources for data enrichment. 💻 Lead Project Manager. Leading and managing data projects (automation of processes, recording supporter ’stewardship onto the CRM, CRM upgrades etc.) and embedding project management best practices.💻 Data Analysis and Reporting. Accountable for marketing data analysis (KPI development and visualisation, profiling, attrition analysis, analysis of campaign results, etc.), using API, Power BI and SQL.💻 GDPR Compliance. Ensuring fundraising compliance with the GDPR (created a data privacy policy, a data retention policy, focused on properly recording marketing consent etc.)💻 Team Management. Leading and developing a team of 4/5 individuals focused on data selections, imports, data analysis, quality, training, policy & procedures. Managed also on interim basis a Supporter Care Officer and a Telemarketing Officer. 💻 Technical Recruitment. Recruiting permanent and temporary staff (recruitment strategy, JD creation, shortlisting, interviewing, assessing, appointing). 💻 Training at all levels.💻 Stakeholders Management.

  • Bowel Cancer UK / NHS related services
    • Teddington
    • Senior Marketing Data & Database
      • Aug 2014 - Jul 2016

      💻 CRM/Database Management. Data deduplication, data synchronization, data reorganization, troubleshooting, upgrades/backups/restore of the database. Global updates of data, executing imports/exports and so on. Management of multiple databases using MS SQL Management Studio. 💻 CRM Development. Customization of the CRM, designing procedures and data flow for data collection, creating reports using the T-SQL based bespoke CRM, implementation of a database development strategy. Part of the EAP (early adopters program) aimed to be the first in testing new CRM releases. 💻 Data Integration. Designing data capture strategies and realization of tools in MS Access. Executing data selections for online/offline campaigns using the SQL, upload data onto Mailchimp, managing merging tags. Segmenting and testing. Some sources of data: Just Giving, Rapidata and built-in-house forms. 💻 Data Analysis. Developing Data Analysis across all the functions (Fundraising, Service and Information Unit, Finance, Operation). Main achievements include: ✔ Development of new data analysis. Some examples include: - tracked the journey of supporters (analysis on segments, type of donation, geo-demographics, recency, frequency, value, cross over groups etc). - Campaign data analysis (signups, regional breakdown, quality of recruitment etc). - New KPI dashboard for service monitoring. ✔ Data flows improvement and automation. Some instances: - MS Access Tool to import donations, update e-mail preferences and update existing records from the Just Giving website onto the CRM. - designing data flows for API automation. ✔ Introduced and implemented a Database Development Strategy, aimed to improve the database consistency, reliability and availability of data, but also focusing in improving the general understanding of the CRM across the Charity. ✔ Customization of the CRM: created new fields, new masks (for example: new medical tab for nurses) and related procedures for data collection via web.

  • SPAR UK
    • United Kingdom
    • Retail
    • 200 - 300 Employee
    • Retail Assistant
      • Sep 2013 - Jun 2014

      During this time, I worked and studied to achieve a senior English certification. During this time, I worked and studied to achieve a senior English certification.

  • Rentalcars.com
    • United Kingdom
    • Travel Arrangements
    • 100 - 200 Employee
    • Reservations Sales Agent
      • Jul 2013 - Sep 2013

      During this time, I worked and studied to achieve a senior English certification. During this time, I worked and studied to achieve a senior English certification.

  • Save the Children UK
    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Marketing Data & Analysis Contractor
      • Apr 2012 - Jun 2013

      💻 Data Analysis. Supported the creation, development and the implementation of data analysis of activities conducted within the marketing and communication division in order to steer the strategies of the Fundraising Department. Worked with regular donors and one-off donors recruited from different sources (F2F, on-line, DRTV, Direct Mailing, etc.), using the CRM “The Raiser’s Edge” and the “Qlink” Business Intelligence. Updated existing analysis (some examples are: status analysis, attrition, reactivations, post campaign analysis for one-off donors, cold analysis, recruitment channel, payment methods analysis and so on) . 💻 Process Mapping. Mapped processes in order to define KPI and make enhancements at the data flow process. Main achievements include: ✔ Improved the process of importing on-line donations and the process of importing off-line donations. ✔ Developed quantitative analysis and statistical modelling using the CRM, the business intelligence Clickview, Microsoft Access and Excel. ✔ Created an Attrition Control Tool in MS Access for monitoring regular donors (0-36 payments) and its related manual. ✔ Contributed to define different donor’s profiles. ✔ Upgraded the previous version of the RFM analysis (response-frequency-monetary) and Created a dashboard of fundraising KPI.

  • The Coca-Cola Company
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Data Analyst / Procurement Project Coordinator
      • Mar 2009 - Mar 2012

      💻 Project Management: support the feasibility study of industrial development, with the aim to build two new PET filling lines, a new can filling line and to improve an existing PET line (value of investment: 40 million Euros). Coordinating project materials and research, managing minutes, updating project information and scheduling. Supporting all the phases of the project (analysis, designing, building, testing and production). Updating project management tools: Work Breakdown Structure, Resource Management Plan, Project Schedule, Responsibility assignments, Risk Management Plan, Change Control Plan.💻 Analysis of Data: reporting and simulation of economic scenarios using MS Excel and SAP. Budget and costs monitoring. Budget and costs estimation (regression analysis using historic data, correlation with the oil market etc), in order to apply strategically the most appropriate purchase strategy.

    • Procurement Specialist
      • Mar 2008 - Mar 2012

      💻 Purchasing Management: Management of raw materials and technical components purchases. Scheduling of purchases, stock monitoring using the MRP of SAP, negotiation of prices and further commercial and logistic conditions, issues management. Budget management. Scouting of new suppliers worldwide. Average weekly expenditure managed for raw materials: €1,200,000Main achievements include:✔ Contributed to deliver the project of industrial development, managing resources, time and costs constraints.✔ Established and consolidated key partnerships with can suppliers for the first time for the company.✔ Increased the competition among key suppliers, resulting significant budget savings.✔ Introduced a purchasing strategy for a more rational management of raw materials management, reducing the lead time of critical suppliers and improved the turnover of stocks and the DSI index, which made me secure a substancial annual bonus.✔ Introduced statistical techniques for stock monitoring and scheduling of purchases by year, quarter and month, considering priorities and costs. that enabled savings for over 20% of the raw materials budget in my second year of service due better planning of resources and a stronger collaboration with strategic suppliers.

  • Inalme
    • Italy
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Business Reeingineering: Logistics & Procurement
      • Sep 2006 - Feb 2008

      • Production planning. • Procurement management. • Business processes reengineering. • Data Management: coding onto the database of customers and suppliers, items and mixing instruction. Import/Export production data. Creation of groups of products and segmenting in categories and sub-categories. • Data Analysis: profitability analysis (customer / sku’s / channel), make or buy evaluation, cost forecasting in case of lunch of the new products, ROI evaluation. Monitored and defined KPIs. • Logistics Optimisation: re-design the position of items on shelves and picking instructions processes. Main achievements included: ✔ improved the picking logistics, alongside introducing modern techniques of stock control. ✔ Managed the migration of data into the new Database. Defined new coding strategy and segmentation. ✔ For the first time within the organisation, I embedded statistical sales forecasting techniques using mathematical models with MS Excels. ✔ Improved business processes achieving a net increase in terms of productivity and efficiency.

  • Seat Pagine Gialle SpA
    • Italy
    • Advertising Services
    • 700 & Above Employee
    • Business Analyst - Data & Logistics
      • Mar 2005 - Feb 2006

      • Business Process Analysis • Analysis of times and methods of production of roughly 200 workers involved in the personalisation of gadgets. Main achievement: ✔ updated standard times of production. ✔ delivered an incentive program to address workers’ performances. • Business Process Analysis • Analysis of times and methods of production of roughly 200 workers involved in the personalisation of gadgets. Main achievement: ✔ updated standard times of production. ✔ delivered an incentive program to address workers’ performances.

Education

  • Università di Catania
    1st Hons BA of Engineering Management- Class of Degrees in Industrial Engineering, Engineering Management - Class of Degrees in Industrial Engineering
    2002 - 2006
  • Columbia University
    Statistical Thinking for Data Science and Analytics, Data Science and Analytics
    2016 - 2017
  • High School in Sciences
    1997 - 2002

Community

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