Michael Antonaccio

Communications Specialist at Greenwich Public School
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Contact Information
us****@****om
(386) 825-5501
Location
Mount Kisco, New York, United States, US

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5.0

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Jovina Johnson, PHR, SHRM-CP

I worked with Michael when he was with RBNY and he was a great manager who was adept at multi-tasking and maintained great relationships with internal and external partners. He was calm under the pressure of working for an ever-changing, fast-paced sports environment. I would recommend him for any company that needs a level-headed communicator with great time-management skills.

John Fitzpatrick

Michael was the absolute most professional and excellent sports information provider. He handled every day with class and you knew that any problem would be handled correctly.

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Experience

    • Australia
    • 1 - 100 Employee
    • Communications Specialist
      • 2015 - Present

      Responsible for communications and Board of Education support for an 8,000+ student school district, encompassing 15 schools. • Supply day-to-day content and technical support to District web and content managers for 16 District websites. Create, manage, and publish content for myriad of District level pages. Coordinate FOIA and ADA compliance for Greenwich Public Schools web platforms. o Conduct training sessions at monthly webmaster meetings to increase effectiveness and user engagement. o Process and clear support requests for more than 100 content managers. • Served as key member of Website Redesign Project team, twice collaborating a successful redesign of 16 District websites (GreenwichSchools.org). o Recognized with 2016 Bonnie B. Carey CABE Award of Excellence for Educational Communications – Website (Over 5000 ADM) o Recognized with 2018 Bonnie B. Carey CABE Award of Excellence Honorable Mention for Educational Communications – Special Project (Over 5000 ADM) for Website Accessibility Orientation and Training o Recognized with 2022 Bonnie B. Carey CABE Award of Excellence for Educational Communications – Website (Over 5000 ADM) o Serve as core member of District Website Accessibility Steering Committee, including coordinating training and orientation for 100+ content creators and managers across the District. • Manage District Social Media presence. • Oversee all aspects of the Board of Education e-governance website GreenwichSchools.org/BoardDocs. • Provide ongoing Board of Education business support and coordinate compliance with Connecticut State Education Law relating to Board transparency working closely with Town of Greenwich Law Department and Board of Education Chair. • Audited and redesigned internal District Board of Education Recognition and Board of Education Meeting Agenda and Document Submission protocols. Show less

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Board of Education Clerk
      • May 2017 - Present

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Director of Sports Information and Communications
      • 2012 - 2015

      • Responsible for all facets of Student Services and Athletic Department brand management and integrity. Reported directly to the Vice President for Student Services. • Worked effectively with senior executives including college president, executive team, and deans. • Managed all facets of Student Services areas of College website (CNR.edu) which included traditional undergraduate admission from October 2013-July 2014. Coordinated with College Relations colleagues on institutional website redesign and regularly contributed to alumni magazine, Quarterly. • Worked closely with Student Services Key Administrators Team, comprised of departmental directors, on Divisional strategic initiatives. • Served as member of Enrollment Management Committee and Admission Leadership Team. Member of search committee for numerous administrative and coaching positions within the Department of Athletics. • Directly responsible for publicity for six NCAA Division III varsity athletics programs. Produced all publications and promotional material for athletic department. • Implemented several initiatives designed to increase fan engagement and satisfaction, including live video streaming and live statistics • Managed all content for athletics website (CNRAthletics.com) and social media platforms, with unprecedented success in all aspects of analytics. • Coordinated and executed comprehensive athletics recruiting communications sequence and overarching departmental communication plan. • Earned positive exposure in numerous media outlets, generating hundreds of thousands of dollars in exposure for the athletic department. • Played integral role in development and implementation of Department of Athletics Strategic Plan. • Supervised game day staff and Sports Information Intern. Show less

    • United States
    • Higher Education
    • 400 - 500 Employee
    • Associate Director, Public Relations
      • 2011 - 2012

      • Contributed to development and execution of College Relations Strategic Plan. Worked effectively with senior executives including college president, deans, faculty and staff. • Wrote and managed internal and external communications including correspondence and time sensitive and strategic messaging. • Took a lead role in the creation and management of editorial content, design and production of the College’s Annual Report. • Wrote and distributed consistently accurate press releases and media alerts under tight deadlines. • Maintained all communication website pages. Show less

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • Manager, New Media
      • 2008 - 2011

      • Responsible for all new media initiatives for a founding franchise of Major League Soccer (MLS), reporting directly to Vice President for Communications and Community Relations. • Assumed newly created position and expanded breadth and scope of responsibilities far beyond management’s expectations. • Raised NewYorkRedBulls.com from fifth to first among MLS team on MLS web platform based on page views. • Created and managed all content for official franchise new media platforms including blogs, Twitter, YouTube, and Foursquare. Contributed to and served as an administrator for Facebook. Coordinated Twitter verification status for club account, a first for a MLS club. • Oversaw redesign of official team website (NewYorkRedBulls.com) as well as development of the official arena website (RedBullArena.us). Served as managing editor and webmaster. • Served as producer and director of highly praised pregame web show for international exhibition match with CD Chivas de Guadalajara. • Increased amount, quality, and frequency of numerous multimedia initiatives. • Led introduction of live streaming of Lamar Hunt United States Open Cup matches and numerous press conferences at Red Bull Arena, serving as producer. • Initiated, coordinated, and promoted all social media publicity surrounding the signing, announcement and introduction of international star Thierry Henry. Search result: “Thierry Henry” became the top trending topic on July 15, 2010 in New York City, Ireland, United Kingdom, and globally. • Directly responsible for multimedia publicity surrounding the franchise’s 2008 MLS Western Conference Championship and MLS Cup Final appearance, and 2010 MLS Eastern Conference Regular Season title. • Assisted with day-to-day media relations responsibilities. • Contributed to and coordinated design and creation of several publications and handbooks. • Supervised Multimedia Coordinator; also interviewed, selected, managed, and mentored seasonal interns. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Director of Sports Information
      • 2003 - 2008

      • Directly responsible for publicity for a national caliber NCAA Division I varsity athletics program with 19 sports including several teams performing on the national stage. Reported directly to the Director of Athletics. • Supervised a department comprised of two assistants and ~10 student workers. Administered a budget of ~$150k. • Produced all departmental publications and promotional material. • Oversaw budget planning and implementation. • Facilitated all media relations for: the Men’s Basketball 2004 MAAC Regular Season and Tournament Championships and the team’s advancement to the second round of the NCAA Men’s Basketball Tournament; the 2006 Men’s Basketball MAAC Regular Season Championship and the team’s advancement to the Second Round of the NIT; the 2006 Baseball MAAC Tournament Championship and the team’s advancement to the NCAA Regional Final. • Served as Host Media Coordinator for the 2005 NCAA Men’s and Women’s Outdoor Track and Field Division I East Region Championship, the 2004 NCAA Men’s and Women’s Division I Northeast Region Cross Country Championship, as well as several conference championships. • Served as Coordinating Producer for Manhattan College Basketball Weekly television show, producing 20 episodes which aired over two seasons on SportsNet New York (SNY). • Led the redesign of the official athletics website (GoJaspers.com). • Served as a member of the Athletics Hall of Fame committee, the Gunn Medal Selection Committee, and the Crisis Management Committee. • Increased the number of internet radio broadcasts and introduced live video streaming, serving as Executive Producer. • Recipient of Junius Kellogg Award in 2008, an annual accolade which is presented to a leader in the Manhattan community who stands for integrity and serves as the ideal role model to student-athletes. Show less

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Assistant Director of Communications
      • 2002 - 2003

      • Served as Media Coordinator for 2003 America East Women’s Basketball Championship. • Coordinated and managed content for official conference website at Webmaster. • Led media coordination for conference championship in 14 of the 22 sports sponsored by the Division I conference. • Responsible for communicating with coaches groups for all-conference balloting and organizational forums. • Designed, wrote, and edited conference championship programs and numerous conference publications. • Oversaw all aspects of the communications intern program. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Director of Sports Information
      • 2001 - 2002

      • Served as primary contact for 13 of the school’s 18 national-caliber NCAA Division I varsity sports programs, including Women’s Basketball. Led all publicity efforts for the Women's Basketball 2002 America East Tournamet and NCAA Tournament berth, which resulted in over $500K in media exposure. Designed, wrote, and edited all content for media guides in primary sports. Served as Host Media Coordinator for the 2002 America East Women’s Basketball Championship. • Served as primary contact for 13 of the school’s 18 national-caliber NCAA Division I varsity sports programs, including Women’s Basketball. Led all publicity efforts for the Women's Basketball 2002 America East Tournamet and NCAA Tournament berth, which resulted in over $500K in media exposure. Designed, wrote, and edited all content for media guides in primary sports. Served as Host Media Coordinator for the 2002 America East Women’s Basketball Championship.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Athletic Media Relations Intern
      • 2000 - 2001

      • Primary contact for Men’s and Women’s Cross Country, Men’s Soccer,Men’s and Women’s Tennis, Men’s and Women’s Ice Hockey, Women’sLacrosse, and Softball. Served as secondary contact for Men’s andWomen’s Basketball, and Football. • Designed, wrote, and edited Media Guides for Women’s Ice Hockey,Women’s Lacrosse, and Softball. • Primary contact for Men’s and Women’s Cross Country, Men’s Soccer,Men’s and Women’s Tennis, Men’s and Women’s Ice Hockey, Women’sLacrosse, and Softball. Served as secondary contact for Men’s andWomen’s Basketball, and Football. • Designed, wrote, and edited Media Guides for Women’s Ice Hockey,Women’s Lacrosse, and Softball.

Education

  • College of the Holy Cross
    Bachelors, History
    1992 - 1996
  • Pace University
    MST, Secondary Education
    1996 - 2000
  • Pleasantville High School
    1988 - 1992

Community

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