Experience

Overland Sheepskin Co.

• Retail
• 1 - 100 Employee

• Senior Director of Marketing

  • May 2023 - Present

  Greater Philadelphia, Remote

• Director of Marketing & Communications - Ecommerce & Direct

  • Jun 2020 - May 2023

  Greater Philadelphia Area, Remote Additional PR Agency management responsibilities were added Summer 2020.

• Director of Marketing - Ecommerce & Direct

  • Mar 2017 - Jun 2020

  Greater Philadelphia Area, Remote Responsible for integrated marketing, brand positioning & messaging across marketing channels: Catalog, Email, Retention, various Performance Marketing initiatives, UX and development of .com content: homepages, banners, curated gift shops, landing pages, customer service pages, care guides, and buying guides. Former SEM & SEO agency management and Social responsibilities 2017-2020 Overland.com Extensive content development, project management, email strategy, catalog production… Show more Responsible for integrated marketing, brand positioning & messaging across marketing channels: Catalog, Email, Retention, various Performance Marketing initiatives, UX and development of .com content: homepages, banners, curated gift shops, landing pages, customer service pages, care guides, and buying guides. Former SEM & SEO agency management and Social responsibilities 2017-2020 Overland.com Extensive content development, project management, email strategy, catalog production, still-life art direction, jr. talent mentorship, thought leadership, trend identification, product merchandising, management and development of team members both in the U.S. & Europe.



HeatherNorton

• Consultant: Brand Marketing, Content Marketing, CRM & Retention, Luxury Positioning

  • Apr 2016 - Jul 2019

  Philadelphia + NYC heather@heathernorton.com Various confidential agency projects and private clients in the US and Europe. full-timeime remote/flex, Director-level employee with proven success in improving brand messaging and generating substantial increases in ROI and reach across traditional and digital marketing channels. - Multi-year marketing plan development - Content series ideation and development across channels - Brand luxury positioning and aesthetic development with internal… Show more heather@heathernorton.com Various confidential agency projects and private clients in the US and Europe. full-timeime remote/flex, Director-level employee with proven success in improving brand messaging and generating substantial increases in ROI and reach across traditional and digital marketing channels. - Multi-year marketing plan development - Content series ideation and development across channels - Brand luxury positioning and aesthetic development with internal creative teams - New brand development (product, creative, marketing materials, social concepts, email, events, budgets, P&Ls, closed-loop production) - Retention marketing (email and best customer programs, content series, product selection, timings, etc.) - eCommerce development and launches - Project management (creative and content) - Event management - National mailings (catalogs + print mail pieces) - Social channel repositioning and management - Brand campaigns - development and production -Third-party Agency management - SEO, SEM, Social, etc. Show less



IPPOLITA

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Senior Marketing Manager, Americas

  • Jul 2016 - Dec 2016

  Greater New York City Area Responsible for: - All national co-op marketing for Saks, Neiman Marcus, Bergdorf Goodman, Holt Renfrew, and Net-A-Porter. - Development of Fall 2016 Marketing plan and 2017 Master marketing plan and budget. - Social strategy (flighting of content and post cadence) - CRM for National, Independent, and brand owned customers (Gifting, bounce-back models, segmentation for outreach). - Acquisition marketing and database refinement (3rd party vendor management). - Artist… Show more Responsible for: - All national co-op marketing for Saks, Neiman Marcus, Bergdorf Goodman, Holt Renfrew, and Net-A-Porter. - Development of Fall 2016 Marketing plan and 2017 Master marketing plan and budget. - Social strategy (flighting of content and post cadence) - CRM for National, Independent, and brand owned customers (Gifting, bounce-back models, segmentation for outreach). - Acquisition marketing and database refinement (3rd party vendor management). - Artist collaboration management (Events, corporate press positioning, edition set-up). - External sponsorship development (Arts charities). - Daily PR Agency management, and long-term celebrity and fashion press outreach and activation strategy. (Press events, positioning opportunities, sample set refinement, influencer identification). - Hiring and management of freelance copywriter and freelance social media. Show less



Zanella

• Retail Apparel and Fashion
• 1 - 100 Employee

• Director Of Marketing & Communications

  • Jul 2015 - May 2016

  NYC + Remote Additional full-time brand responsibilities with concurrent full-time Director of Communications role at Luciano Barbera. Directed brand marketing agency on new creative direction and repositioning of the brand to appeal to GenX and Millenial men P&L development and analysis of ecomm opportunity Ecomm site development partner evaluation and recommendation Developed social launch strategy Mentorship, management and growth of junior staff and interns



Luciano Barbera - Peplo SRL

• Apparel Manufacturing
• 1 - 100 Employee

• Director of Marketing & Communications, Global

  • Dec 2014 - May 2016

  Greater New York City Area + Milan + Remote Global Marketing Director, responsible for all aspects of communications in active markets (US, Europe, and Asia): Marketing, Events, PR, Social, eCommerce & CRM, for two Italian menswear brands - Zanella and Luciano Barbera in their first years of ownership by a leading US private equity group based in NYC. - Created Global Communications plans for two luxury menswear brands: budget, strategy, and guidelines for messaging. - Developed brand positioning and directed the development… Show more Global Marketing Director, responsible for all aspects of communications in active markets (US, Europe, and Asia): Marketing, Events, PR, Social, eCommerce & CRM, for two Italian menswear brands - Zanella and Luciano Barbera in their first years of ownership by a leading US private equity group based in NYC. - Created Global Communications plans for two luxury menswear brands: budget, strategy, and guidelines for messaging. - Developed brand positioning and directed the development of all external-facing brand collateral including catalogs, ad creative, fit guides, stationery, and all customer-facing service tools. - Built Communications budget with allocations and projected scaling over years one through three, including P&L analysis and cost center coding rationality for future SAP activation. - Launched first eCommerce experience and managed the full build-out from RFPs to ESP & warehouse integrations to inventory photography prep, product descriptions, and final launch. - Oversaw all co-op marketing needs and activities for 70+ wholesale accounts worldwide. - Established Social strategies for Luciano Barbera that included the successful launch of an Instagram account that reached 10K+ followers in year 1. - Built a content marketing plan for omnichannel outreach with considerations for regional differences in brand interaction. - Created and actioned a CRM plan that cultivated HNW clients through events and bespoke outreach. - Established key editor relationships for the brand that generated national and global press with a brand story focus. - Negotiated Marketing contracts and managed partners for events, trade shows, photoshoots, and printed matter working with both US and Italian partners. - Authored board reports and private equity cross-brand marketing decks, and served as the primary liaison at the brand level to founders and creative directors on brand developments. *Concurrent responsibilities for Zanella as of May 2015. Show less



De Beers Group

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing and Communications Manager, Americas

  • Jan 2014 - Dec 2014

  Greater New York City Area + Remote Responsible for all aspects of Communications: Marketing, Events, Public Relations, and CRM activities in the US for leading fine jewelry brand. Communications duties encompassed national, regional and digital outreach for brand stories, editorial placements, collection support, new launches, press previews, celebrity dressing, and blogger engagement. CRM duties included targeted mailings, gifting, development, and realization of all events for US stores, bespoke VIP client… Show more Responsible for all aspects of Communications: Marketing, Events, Public Relations, and CRM activities in the US for leading fine jewelry brand. Communications duties encompassed national, regional and digital outreach for brand stories, editorial placements, collection support, new launches, press previews, celebrity dressing, and blogger engagement. CRM duties included targeted mailings, gifting, development, and realization of all events for US stores, bespoke VIP client entertainment, sponsorships, content marketing concepts for email and new client development initiatives. Budget development across all US marketing functions, ongoing management, and P&L responsibilities. Dual report to Europe/US Managing Director and Global Brand Director.

• Manager, Public Relations, Americas

  • Mar 2012 - Jan 2014

  New York City Metropolitan Area Responsible for all aspects of events and public relations activities in the US. Public relations duties encompassed national, regional (8 markets), and digital outreach activities for High Jewellery and collection support, new launches, celebrity dressing, agency management and blogger engagement. Events duties include full development and realization of CRM and VIP events for all US stores, press previews (both traditional print and digital), Content Marketing concepts and new client… Show more Responsible for all aspects of events and public relations activities in the US. Public relations duties encompassed national, regional (8 markets), and digital outreach activities for High Jewellery and collection support, new launches, celebrity dressing, agency management and blogger engagement. Events duties include full development and realization of CRM and VIP events for all US stores, press previews (both traditional print and digital), Content Marketing concepts and new client development initiatives.



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Public Relations & Special Events (LVMH Group US Head Office, Brand and Group Level Sponsorships)

  • Apr 2009 - Mar 2012

  New York City Metropolitan Area Brand marketing, group-level position, responsible for all aspects of corporate-level sponsorships and events from planning and relationship management to onsite coordination/ROS, and VIP engagement. Authored communications materials, liaised with brand representatives from the 60+ brands in the group portfolio, New York City event providers, and national non-profit institutions in relation to special events, sponsorships and all corporate project needs on behalf of LVMH Inc.