Senior Account Director

• Sep 2021 - Present

Account Director

• May 2019 - Sep 2021

My rounded knowledge of digital, coupled with my autonomous and organised mindset, have leant themselves to this role, which brings together strategy, creativity and process. Since joining, my responsibilities have been vast, ranging from the end to end management of a video shoot, to a complete website redesign, development and migration project.From maximising existing – sometimes stretched – budgets, to working on robust growth plans, a fundamental part of my role is to work closely with clients to ensure they are confident our work engages their audience and delivers great results – and, crucially, that they enjoy working with us in the process! Attention to detail and time management are key, with planning, resourcing and invoicing being central to the role. Show less

Marketing Manager (Dual Role)

• May 2017 - May 2019

Alongside my responsibilities within the content and creative teams, I also managed RocketMill’s own marketing.Responsibilities included: - Oversight of the Paid Media strategy, including PPC, YouTube and LinkedIn- Organic website optimisation, including ensuring the technical integrity of the website, managing a site migration and owning the content strategy for the blog- Social media management, including posting to Facebook, LinkedIn, Twitter and Instagram- External PR, including the building and management of key external relationships with the Drum and Wired Sussex- Award entries. During my time within the role, I secured us seven wins and 21 shortlists, including multiple Drum awards and securing the agency a place on Campaign’s 50 Best Places to Work Show less

Head of Creative Strategy

• Jan 2019 - Apr 2019

When RocketMill merged the content and design teams into one Creative department, I was promoted to Head of Creative Strategy, and deputy head of the team. Working closely with the Creative Director, I was responsible for dissecting creative briefs to recommend a strategy that would align to the client’s objectives by utilising relevant creative expertise within the team, including copy, UX and design. This meant a fundamental part of my role was the overall operational excellence of the team, including resourcing and briefing individuals, and the overall oversight, QA and sign off of deliverables to ensure they were client-ready and adhered to each’s brand guidelines and tone of voice. Show less

Deputy Head of Content

• May 2018 - Dec 2018

As Deputy Head of Content, I continued to develop robust content strategies for clients (detailed below), alongside increased involvement in new business pitches and managing a team of four Content Strategists. My role saw me managing the editorial direction of my own clients, as well as overseeing and inputting into content strategies managed by my team, Learning and development of the team was a key part of the role, as well as supporting the Head of Content on the overall strategic direction of the department. Show less

Senior Content Strategist

• May 2016 - Apr 2018

As my role as Content Composer progressed, my responsibilities expanded outside of copywriting to include strategic responsibilities, working closely with clients and internal teams to create detailed content strategies that would achieve client objectives, improve engagement and conversion metrics, and optimise user experience.Thorough research and analysis made up a huge part of my role to build the strategy’s foundations, including keyword research, onsite and gap analysis, content auditing, competitor scrutiny and benchmarking, and persona research. This was then used to generate content ideas and an editorial calendar that would engage audiences and hit client KPIs, whether that be engagement-based metrics or brand sentiment and advocacy.This role required close working with all areas of the business to ensure the strategy was joined up and fed into all objectives (including search optimisation and improving/maintaining Paid quality scores). Show less

Content Composer

• Jun 2015 - May 2016

I utilised my journalistic skills to create compelling content that would engage the customers of a diverse range of clients, including Gatwick Airport and Hitachi Capital Vehicle Leasing. I pushed my creativity to new heights, as I worked with design, outreach, paid media and SEO teams to brainstorm and create compelling content campaigns that aimed to fulfil wider business objectives, including organic reach and onsite engagement.

Brand Reputation Manager

• Nov 2014 - May 2015

As Brand Reputation Manager, my key responsibilities included:- Regular monitoring of scores and customer sentiment to create comprehensive weekly and monthly reports to feedback to department heads- Working closely with various departments, including customer services, sales, business analytics and hotel supply to encourage positive internal changes to improve brand sentiment- Brainstorming and implementing innovative new methods to generate reviews, including regular testing of email templates, incorporating embed forms onto the site and targeting customers at various stages of the booking and holiday journey- Regular monitoring of new ideas and analysis of success, making tweaks where necessary- Being the main point of contact between the brand and account managers at relevant review platforms, including Trip Advisor, Trust Pilot and Google- Working closely with the social customer care team to review responses, provide feedback and provide training and support- Liaising with customer service and sales managers to implement internal incentives to drive more positive reviews, such as internal prizes and leader boards- Showcasing the brand’s ratings and reviews on various channels, including social media, CRM and the blog- Wider online listening, via tools and alerts, to brand terms to review sentiment, increase brand awareness and get involved in conversations where appropriate, such as in online forums- Working with other marketing teams, including CRM, Affiliates and Social to enforce brand guidelines and tone of voice- Signing off weekly newsletters- Overseeing the update of customer emails, working with various teams, including customer service, marketing and UX designers to ensure emails were on brand Show less

Senior Outreach Executive

• May 2014 - Nov 2014

As manager of a team of Outreach Executives, my responsibilities included:- Increasing brand awareness and online promotion of lowcostholidays, predominantly via outreach campaigns. This was achieved by brainstorming, pitching and writing informative and inspiring travel features for various online publications, as well as larger campaign planning- Implementing wider strategy plans to ensure traffic and sales targets were met; working with commercial and SEO teams to promote relevant destinations- Planning, overseeing and signing off all team members' campaigns, working closely with them to ensure promotion and coverage was maximised- Working closely with internal departments, as well as continually building relationships with hotel brands and journalists via email, phone and networking events Show less

Senior Social Media Executive

• Apr 2013 - May 2014

After progressing within my role as Online Reviews Executive, my job as Senior Social Media Exec involved:- Planning and posting content to the lowcostholidays' UK social pages, which had an accumulative following of over 600,000- Using Falcon Social to moderate all content posted to the international pages; approving posts and offering feedback and ideas for improvement where appropriate- Providing training and support to other members of the team, including a Junior Social Executive, the customer care team, as well as a team of international social executives- Training and regular attendance at events, including Social Media Week and World Travel Market Whilst in this role, I also spoke on a Travel Mole panel about the importance of customer service on social, which considerably enhanced my confidence and fuelled my passion for digital marketing. Show less

Online Reviews and Social Media Executive

• Nov 2012 - Apr 2013

Working within the marketing department, updating, monitoring and scheduling posts for the brand's social media pages, including Twitter, Google+ and YouTube. Monitoring and responding to online reviews, creating reports to accumulate customer feedback to forward to relevant departments.

Freelancer for SciFiNow Magazine

• May 2011 - Apr 2015

Writing monthly reviews of the latest sci-fi, horror and fantasy novels, television series and films. Writing monthly reviews of the latest sci-fi, horror and fantasy novels, television series and films.

Radio News Presenter

• Sep 2011 - Apr 2012

Presenting live bulletins, which aired across Bournemouth University, and over FM frequency during events in September 2011 and March 2012. Researching local, national and entertainment news, writing scripts, ordering bulletins and writing articles for the website. During FM fortnights, I gathered original interviews and voxpops, which I edited into packages on Adobe Audition and Burli. Presenting live bulletins, which aired across Bournemouth University, and over FM frequency during events in September 2011 and March 2012. Researching local, national and entertainment news, writing scripts, ordering bulletins and writing articles for the website. During FM fortnights, I gathered original interviews and voxpops, which I edited into packages on Adobe Audition and Burli.