Tara Nair, MBA
RBT Student at Autism Partnership Foundation- Claim this Profile
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Bio
Experience
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Autism Partnership Foundation
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United States
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Non-profit Organizations
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1 - 100 Employee
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RBT Student
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Jan 2023 - Present
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Crisis Text Line
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United States
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Non-profit Organizations
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700 & Above Employee
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Crisis Counselor
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Oct 2020 - Present
Seattle, Washington, United States
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UC Berkeley Extension
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Higher Education
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100 - 200 Employee
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Post-baccalaureate student in psychology
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Jan 2020 - Present
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Care & Share India
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Non-profit Organizations
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1 - 100 Employee
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Communications Volunteer
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2014 - Present
Seattle In-depth research and creative communication development to attract and source valuable donors to support the cause of anti-sex trafficking initiatives. Event concept design, content writing for brochure, video script, speech, poetry, social media and presentation design for creating awareness about sex trafficking.
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The Pregnancy Pause
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Public Policy Offices
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700 & Above Employee
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Mom/ Part-time Traveler
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Jan 2018 - Dec 2019
Personal sabbatical during pregnancy and to offer care for my child. Traveled across India for spiritual exploration and learning Vedic meditation practices.
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Digital Marketing Consultant
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2015 - 2017
Kirkland, Washington •Identifying valuable customers interested in the emerging industry of organic and sustainably produced clothing through research, networking and participation in online communities. •Identifying, sourcing and retaining potential influencers for building brand credibility. •Build and maintain networks and contacts to facilitate strong leads to meet business development goals. •Designing programs that focus on current customers with the goal of leveraging them as brand advocates… Show more •Identifying valuable customers interested in the emerging industry of organic and sustainably produced clothing through research, networking and participation in online communities. •Identifying, sourcing and retaining potential influencers for building brand credibility. •Build and maintain networks and contacts to facilitate strong leads to meet business development goals. •Designing programs that focus on current customers with the goal of leveraging them as brand advocates through email and social media programs. Start-up brand building, creative design, campaign planning & promotions, content strategy, social media marketing, email marketing, SEO, Website optimization, analytics, Influencer marketing Show less
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21 Acres Center for Local Food and Sustainable Living
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United States
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Farming
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1 - 100 Employee
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Digital Marketing & Culinary Consultant
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Oct 2016 - Nov 2016
Woodinville, Washington
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UW Continuum College
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United States
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Higher Education
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1 - 100 Employee
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Digital Marketing Consultant - UW Project Practicum - Coquette Bakeshop & Creamery
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Jan 2016 - Apr 2016
Bainbridge Island, WA Performing offline and online brand audit for identifying profitable channels for the brand. Start-up brand building and strategy planning to put in place a branding road map. Brand SWOT Analysis and conducting detailed on-page, off-page and technical SEO audit for devising strategy recommendations for improving organic brand visibility online.
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Northwest Parkinson's Foundation
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United States
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Non-profit Organizations
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Marketing Communications Volunteer
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2015 - 2016
Greater Seattle Area •Identifying valuable members of the Parkinson's community through research and targeted communications to increase enrollment in the NWPF Parkinson’s programs. Facilitate community connections to source valuable participants and donors. •Participation in fundraising events with a focus on attracting and retaining medical experts, donors, and participants to support the cause of the organization. •Crafted an email marketing program for Parkinson's Awareness month campaign - “30 ways in 30… Show more •Identifying valuable members of the Parkinson's community through research and targeted communications to increase enrollment in the NWPF Parkinson’s programs. Facilitate community connections to source valuable participants and donors. •Participation in fundraising events with a focus on attracting and retaining medical experts, donors, and participants to support the cause of the organization. •Crafted an email marketing program for Parkinson's Awareness month campaign - “30 ways in 30 Days” with the objective of improving customer engagement and enrollment in NWPF programs. •Assisted the communication department in content creation, email copywriting, and working towards improving the email open rate from 27% to 50% on the Constant Contact platform for this campaign. •Assisted in crafting social media strategy, content writing, and curation for Facebook. For example, introduced a daily motivational content series by the names – “Monday Mantra”, “Tuesday Tale”, “Wednesday Wise”, “Friday Fact”, “Sunday Science”. Creative designing for Facebook posters using the Canva platform. •Uploading and scheduling Facebook content on the Hootsuite platform. •Analyzing social media conversations on Facebook using analytical tools like True Social Metrics •Analyzing Twitter traffic using tools like Followerwonk for identifying key tactics to improve engagement •Social Media Listening, Hashtag Tracking using tools like KeyHole and online social media community research •Website analysis, report generation, and creative recommendations based on Google Analytics data •Site audit and social media audit for assessment and analysis, followed by creative recommendations in terms of site infrastructure, user-experience design, content strategy, creative execution •Performing usability testing of the website using the Peek user testing platform •Keyword research and competitor analysis using tools like SpyFu for identifying key organic and paid competitors Show less
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Marketing Communications Specialist
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2011 - 2013
India Ideation, brand strategy planning and promotional campaign execution of Incentive and career development schemes designed (on a monthly basis) for company consultants. Strategic selection of Incentive products and benefits to boost the monthly product sales and recruitment figures. Creative communication material development to motivate consultants and to drive sales. Content writing, proofing and editing of brand collaterals and setting the style, tone and guideline for… Show more Ideation, brand strategy planning and promotional campaign execution of Incentive and career development schemes designed (on a monthly basis) for company consultants. Strategic selection of Incentive products and benefits to boost the monthly product sales and recruitment figures. Creative communication material development to motivate consultants and to drive sales. Content writing, proofing and editing of brand collaterals and setting the style, tone and guideline for graphic designers and vendors for designing and printing these collaterals. Conceptualization and script writing for corporate motivational videos. Power point presentation designing and preparation for internal and external communication. Event management - Corporate Events & Product Launches - Concept planning & preparing concept notes – developing event promotional collaterals- video script writing – developing and designing presentations -vendor management- coordination with event management company - logistics management- backstage coordination - post-event communication material development. New project scope and communication plan outlines for various marketing initiatives. Ensuring company brand guideline compliance for all communications. Designing and maintaining an active company Facebook page. Market research and analysis of monthly sales & recruitment reports. Planning consumer participation strategies for experiential marketing events. Food & Nutrition department for its branding and marketing needs. Overseeing communications department budget and tracked expenses. Vendor management and coordination on a regular basis Show less
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Bates CHI & Sercon
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India
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Advertising Services
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1 - 100 Employee
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MBA Marketing Intern
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Jun 2010 - Jul 2010
Bengaluru Area, India Assisted in conceptualization and planning strategy for Adobe’s Flash Builder promotional campaign. Lead generation and Lead qualification Assisted in focused E-mail marketing for three sub-segmented target groups – budding software engineers, freelance software developers and software professionals. Secondary market research and analysis. Prepared client proposal for Mphasis, a unit of HP. Designed and developed power point presentations for APPLE’s “Tag a Friend” program and for SUN… Show more Assisted in conceptualization and planning strategy for Adobe’s Flash Builder promotional campaign. Lead generation and Lead qualification Assisted in focused E-mail marketing for three sub-segmented target groups – budding software engineers, freelance software developers and software professionals. Secondary market research and analysis. Prepared client proposal for Mphasis, a unit of HP. Designed and developed power point presentations for APPLE’s “Tag a Friend” program and for SUN Microsystems. Show less
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Centre for Environment Education
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India
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Environmental Services
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200 - 300 Employee
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Marketing Communications Intern
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Sep 2009 - Dec 2009
Development of communication strategy and PR plan for event promotional activities related to Green Teacher Diploma Awareness Program. Poster designing for Green Teacher program and CEE children’s camping activities. Planning content on climate change for their official blog on “State of The World 2009” Book Launch Preparation of video transcripts and video clips of panel discussions on climate change related to the "State of the World 2009" book launch. Video editing using Adobe… Show more Development of communication strategy and PR plan for event promotional activities related to Green Teacher Diploma Awareness Program. Poster designing for Green Teacher program and CEE children’s camping activities. Planning content on climate change for their official blog on “State of The World 2009” Book Launch Preparation of video transcripts and video clips of panel discussions on climate change related to the "State of the World 2009" book launch. Video editing using Adobe Premiere Pro Show less
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Education
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University of Washington, Michael G. Foster School of Business
Certificate in Digital Marketing -
University of Washington - Michael G. Foster School of Business
Certificate in Digital Analytics -
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration (M.B.A.), Marketing & Media Commmunication -
AMRITA VISHWA VIDYAPEETHAM
Bachelor of Engineering - BE, Electrical and Electronics Engineering