Andres Quesada

Head of Product Design at Crater
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(386) 825-5501

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Experience

    • Technology, Information and Media
    • 1 - 100 Employee
    • Head of Product Design
      • May 2022 - 1 year 8 months

      New York, New York, United States Crater is a startup with the goal of establishing network connections between content creators and their fans while helping generate monetization opportunities on social platforms. * Led design for the launch of a new creator network app on iOS in 6 months * Raised CTR by 20% from notifications, driving more direct traffic to user content

    • United States
    • Entertainment Providers
    • Co-Founder
      • May 2021 - 2 years 8 months

      Qzamo is a gaming company specializing in tabletop board and card games. My responsibilities as co-founder are to manage operations, product strategies, pipelines, and consultant/3rd party contracts. I am also in charge of creative development and design for all titles.

    • Education
    • 300 - 400 Employee
    • Mentor
      • May 2022 - 1 year 8 months

      ADPlist is a pro-bono network where professionals and students can seek career advice In my spare time I assist in mentorship and career advice for designers and product management professionals looking to shape and advance their careers.

    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Member: Design Leadership Forum
      • Apr 2019 - 4 years 9 months

      The mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Director Of Product Design
      • Jul 2021 - May 2022

      New York City Metropolitan Area Oversaw experience, product, and service design. Responsible for growing NY as a center of experience design excellence for human-centered design and defining user research as a practice. * Led redesign for ABinbev (Anheuser Busch) native app MyCooler * Led redesign and rebranding of insurance company Berkley’s web presence * Led teams responsible for the design of the ConEdison website, earning accolades for usability improvements and brand recognition

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sr. Experience Design Manager
      • Aug 2016 - Jun 2021

      Greater New York City Area Led a multi-disciplinary team of product designers, technologists, and content strategists to evolve the digital solutions and product strategy for Fios, Verizon Wireless, B2B, and loyalty projects. * Started first Design Systems team now responsible for supporting all Verizon and Fios products * Led the redesign of Verizon Wireless web products, simplifying the user experience, which led to increased traffic and sales * Redesigned the Verizon Up loyalty experience within… Show more Led a multi-disciplinary team of product designers, technologists, and content strategists to evolve the digital solutions and product strategy for Fios, Verizon Wireless, B2B, and loyalty projects. * Started first Design Systems team now responsible for supporting all Verizon and Fios products * Led the redesign of Verizon Wireless web products, simplifying the user experience, which led to increased traffic and sales * Redesigned the Verizon Up loyalty experience within MyVerizon app, which increased hardware sales Show less

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Partner
      • 2016 - Jul 2020

      Led design consultation services for web and native application projects including brand, user experience, design systems and user interface work.

    • United States
    • Media Production
    • 700 & Above Employee
    • Director of Product Design, Innovation Lab
      • Jun 2015 - Mar 2016

      Washington D.C. Metro Area Started, contributed to, and led the product design organization. Implemented ways to monetize and diversify the digital portfolio for Gannett properties. * Led the redesign of USAToday and +400 news and broadcast stations’ web and native products on a custom CMS platform in one year * Increased reader engagement and advertising visibility across all web and native products * Started the first emerging technology team focused on AR/VR storytelling * Started first advertising… Show more Started, contributed to, and led the product design organization. Implemented ways to monetize and diversify the digital portfolio for Gannett properties. * Led the redesign of USAToday and +400 news and broadcast stations’ web and native products on a custom CMS platform in one year * Increased reader engagement and advertising visibility across all web and native products * Started the first emerging technology team focused on AR/VR storytelling * Started first advertising solutions team designing new format advertising on USAToday web, elevating engagement and CTR by 40% * Led first design and product-focused B2B team, improving sales onboarding to local markets

    • Director of Product Design
      • Nov 2012 - Jun 2015

      McLean Virginia Responsible for creative direction of all digital products for Gannett news and broadcast properties including USA Today. Led the influential redesign effort for USAToday on all platforms and mobilized the transition of all digital brands to a common CMS. Led initiatives into new areas of digital storytelling design on the platforms which spawned the creation of an emerging technology group leading the way for the news to be told through design on immersive AR/VR technologies.

    • Art Director
      • Nov 2010 - Nov 2012

      Mclean, va USAToday - Designing the next generation of storytelling I played a strong direct design and creative leadership role, rethinking what role news played in peoples lives. We took the older digital products for USAToday and transformed them into the next generation of storytelling for the company and the industry at the same time.

    • Co-Founder Head of Design
      • Jun 2015 - 2016

      McLean, VA Designing B2C data visualizations communications. I designed the vision and strategy for a communications platform alive with data visualizations and social information. Bridg is a unique and simple idea that improves people’s lives in the non-profit space where products like this don’t exist. Led product strategy and processes for the organization generating strategic roadmaps and documentation for market fit, scale, and planning across business horizons. Head of design and… Show more Designing B2C data visualizations communications. I designed the vision and strategy for a communications platform alive with data visualizations and social information. Bridg is a unique and simple idea that improves people’s lives in the non-profit space where products like this don’t exist. Led product strategy and processes for the organization generating strategic roadmaps and documentation for market fit, scale, and planning across business horizons. Head of design and creative lead for a digital startup. Lead UI/UX product design efforts across native and web applications, promoted the organization, executed digital product strategy and evolved the company brand. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Lead Designer
      • Jan 2010 - Nov 2010

      Lead design efforts to shape the digital applications for Dub's platform products across all devices including web, iOS, Android and Blackberry. Built brand and design system for first consumer facing product launches. Worked cooperatively to generate processes internally for design to integrate well with a development oriented startup culture. Maintained and created original marketing designs for the company's consumer facing site as well as all other digital collateral.

    • India
    • Consumer Services
    • 1 - 100 Employee
    • Art Director, Web projects
      • Jun 2008 - Jan 2010

      I was lead creative for all web and mobile and desktop applications in 2ergo's software product platform. I designed and worked directly with executive stakeholders, development teams and product owners to craft the roadmaps for the growth of features within the company's B2B products.

Education

  • High Point University
    BA, Business

Community

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