Monica Robles

Creative Director and Chief Visual Content Director at PRIMADONNA ZINE
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • Español Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Creative Director and Chief Visual Content Director
      • Jun 2023 - Present

      Primadonna is a collaboration, volunteer based magazine based in NYC. As Creative Director, I’m in charge to conceive and develop concepts for print, web, and digital platforms. Conduct brainstorming sessions with creative team, maintaining strategic thinking. Direct and motivate teams of photographers, stylists, makeup artists, graphic designers, etc. to help them use their talents effectively. Work with executives so set project deadlines and content goals. Translate marketing objectives into clear creative strategies. Direct creative team in the production of all marketing collateral. Ensure visual communication and brand standards are met. Review work, troubleshoot and provide feedback to creative team. Show less

    • Fashion Director
      • Jan 2022 - Jul 2023

      Lead a team of stylists to create visually impactful, on-trend fashion editorials, Collaborate with editorial team to plan and curate fashion content. Develop and execute fashion editorial concepts, themes, and storylines for print, online, and social media. Oversee the selection of wardrobe, ensuring quality, variety, and cohesiveness. Identify and scout fashion designers, brands, and emerging talent for feature opportunities. Research and keep up with the latest fashion trends and industry news.Issue 01 - SynesthesiaIssue 02 - UtopiaIssue 03 - Metamorphosis Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • NYFW Public Relations Volunteer
      • Sep 2023 - Sep 2023

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Fashion Intern
      • Feb 2023 - May 2023

      Assist Fashion Editor with execution of photoshoots, as well as other relevant office tasks such as; sample trafficking, organization of fashion closet, trend and market research, sourcing, on-set assistance, managing calls and emails, maintaining an efficient and timly communication with brands and contributors. Assist Fashion Editor with execution of photoshoots, as well as other relevant office tasks such as; sample trafficking, organization of fashion closet, trend and market research, sourcing, on-set assistance, managing calls and emails, maintaining an efficient and timly communication with brands and contributors.

    • Apparel & Fashion
    • 1 - 100 Employee
    • NYFW Production Intern
      • Feb 2023 - Feb 2023

    • Retail Apparel and Fashion
    • NYFW Production Volunteer
      • Feb 2023 - Feb 2023

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • A/W23 NYFW Assistant Stylist
      • Jan 2023 - Feb 2023

      Assisted Styled By Jules with sourcing, garment prep, castings, fittings, and dressing.

    • S/S23 NYFW Assistant Stylist
      • Sep 2022 - Jan 2023

      Assisted with prepping the garments, dressing models, making adjustments, and keeping inventory after the show.

    • Social Media Intern
      • Apr 2022 - Sep 2022

      Create original content to be shared on Nicholas Raefski's social media accounts and increase overall presence on TikTok and Twitter.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Costume Design Volunteer
      • Sep 2022 - Feb 2023

      Develop relationships with designers and businesses, work closely with creative team to achieve a cohesive visual theme, style talent according their roles, create wardrobes for talent by selecting appropriate clothing and accessories, study script and character profile.- 'Love, Tatiana' by Aline McEntee- 'In Love, Simply' by Luna Abreia- 'Louise' by Amelie Trimpl

    • Costume Design Assistant Volunteer
      • Jul 2022 - Dec 2022

      Source garments in the fashion wardrobe to create specific looks to be worn on stage, coordinate fittings for each character, and make repairs as necessary.You're a Good Man Charlie Brown, The Broadway Musical | Seussical Jr. | Junie B. Jones, The Musical Jr. | Shrek, The Musical Jr. | Peter Pan Jr. | Bye Bye Birdie

    • Wardrobe Assistant Intern
      • Mar 2022 - Jul 2022

      Organized the fashion wardrobe for easier access in upcoming productions.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Assistant Stylist Intern
      • Dec 2022 - Dec 2022

      Assisted Stylist during 2023 Spring Trend Story shoot. Assisted Stylist during 2023 Spring Trend Story shoot.

    • United States
    • Events Services
    • 1 - 100 Employee
    • NYFW Social Media Volunteer
      • Aug 2022 - Sep 2022

      Manage social media accounts, create content schedule, edit images and videos, and communicate with the audience promptly. Create content during NYFW Show and post on social media to keep the audience engaged. Manage social media accounts, create content schedule, edit images and videos, and communicate with the audience promptly. Create content during NYFW Show and post on social media to keep the audience engaged.

    • United States
    • Retail Apparel and Fashion
    • 400 - 500 Employee
    • NYFW Volunteer
      • Feb 2022 - Feb 2022

      Walked as a stand-in model and worked closely with the production team to regulate pacing and approximate duration of the show. Walked as a stand-in model and worked closely with the production team to regulate pacing and approximate duration of the show.

    • Retail Apparel and Fashion
    • NYFW Social Media Content Creator Volunteer
      • Feb 2022 - Feb 2022

      Worked closely with the Studio Couture Agency and Dur Doux team to produce engaging social media content for Instagram and TikTok. Worked closely with the Studio Couture Agency and Dur Doux team to produce engaging social media content for Instagram and TikTok.

Education

  • Fashion Institute of Technology
    Associate's degree, Fashion Business Management
    2021 - 2023
  • Pearl River High School
    High School Diploma, Comercialización en el ámbito de la moda
    2021 - 2021

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