Experience

Mobile.Cards

• Hong Kong
• IT System Data Services
• 1 - 100 Employee

• Co-Founder

  • Jan 2017 - Present

  Award-winning Mobile CRM solution on cloud. Redefining shopper's experience of retail loyalty programs. http://mobile.cards Award-winning Mobile CRM solution on cloud. Redefining shopper's experience of retail loyalty programs. http://mobile.cards



OpenVR.shop

• Hong Kong
• Software Development

• Co-Founder

  • Jan 2017 - Present

  We believe online shopping, from product discovery to purchase, should as immersive as it is offline. http://www.openvr.shop Top3 in E-Commerce of Alibaba Entrepreneurs Fund's Jumpstarter, the largest startup pitch event in Hong Kong. Retail Innovation Award 2017 - Silver We believe online shopping, from product discovery to purchase, should as immersive as it is offline. http://www.openvr.shop Top3 in E-Commerce of Alibaba Entrepreneurs Fund's Jumpstarter, the largest startup pitch event in Hong Kong. Retail Innovation Award 2017 - Silver



Hong Kong Retail Technology Industry Association

• Hong Kong
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice Chairman

  • Nov 2016 - Present

  HKRTIA - The industry association that promote the adoption of retail technology for operation efficiency & business excellence. Chairperson of Award Organising Committee of Hong Kong Retail Technology Innovation Award 2019, recognises successful cases from retail and F&B industry which made breakthroughs by applying new technologies. HKRTIA - The industry association that promote the adoption of retail technology for operation efficiency & business excellence. Chairperson of Award Organising Committee of Hong Kong Retail Technology Innovation Award 2019, recognises successful cases from retail and F&B industry which made breakthroughs by applying new technologies.



Gravitas Group Limited

• Advertising Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2015 - Oct 2016

  #Creating New Revenue Streams - Leading a team of passionate and talented professionals to drive marketing initiatives - Expand business by designing and introducing new mobile marketing services, with the aim of building next “Stars” in the Gravitas Group. #Corporate Management - Served as a core member of the group management team since 2010 - Contributed to the company’s growth by taking it from a small team to an award-winning mobile agency in less… Show more #Creating New Revenue Streams - Leading a team of passionate and talented professionals to drive marketing initiatives - Expand business by designing and introducing new mobile marketing services, with the aim of building next “Stars” in the Gravitas Group. #Corporate Management - Served as a core member of the group management team since 2010 - Contributed to the company’s growth by taking it from a small team to an award-winning mobile agency in less than 3 years - Experimented, improved and invented Gravitas’ professional methodologies for the comprehensive mobile marketing services

• Creative Project Manager, General Manager – Group Innovation

  • Mar 2008 - Dec 2014

  - Joined Gravitas in 2008, which is the first company uniquely positioned as a Mobile Marketing company in Hong Kong (before the smartphone bloom) #Creativity meets marketing - Built and supercharged a creative/project team to transform innovative concepts into ROI-oriented marketing campaigns for clients - Coached the team on all aspects of the creative process, such as brief-taking, objective/target audience identification, proof-of-concept, UI/UX design, programming,… Show more - Joined Gravitas in 2008, which is the first company uniquely positioned as a Mobile Marketing company in Hong Kong (before the smartphone bloom) #Creativity meets marketing - Built and supercharged a creative/project team to transform innovative concepts into ROI-oriented marketing campaigns for clients - Coached the team on all aspects of the creative process, such as brief-taking, objective/target audience identification, proof-of-concept, UI/UX design, programming, quality assurance and campaign result analysis #Driver of mobile app business - Core driver of the mobile app-centric business in Gravitas during the smartphone boom era - Lead the industry in the launch one of the first branded iPhone apps in Hong Kong, transforming static marketing campaigns into mobile interactivity - Crafted and managed app-centric campaigns for a vast variety of brands and Fortune 500 companies, such as AXA, Biotherm, ECCO, Henderson Land, Kipling, Maxims Cake, Shui On Properties, Sun Hung Kai Properties (SHKP), Sino Group, Tommy Hilfiger, Zurich Insurance and more - Won 30+ awards and set new benchmarks of mobile marketing in corresponding industries #Highlighted experience - Mall Without Boundary (2011) - New Town Plaza, SHKP - Produced a revolutionary, mobile-restaurant ticketing service in Asia which eliminates disconnect and benefits the landlord, retail and shoppers alike - Won awards: Gold, Digital Media Awards 2012; Best User Experience / Most Innovative Use of Mobile, Mobex 2012; Best Use of Mobile, Markies, Agency of the Year 2012 http://www.gravitasgroup.asia



Mobile Friday

• Founder

  • 2008 - 2016

  #Thought Leadership - Established Mobile Friday in 2008, a community devoted to promoting the development of the mobile marketing industry - Interviewed industry leaders—including marketing directors and managers from Ocean Park, Nike HK, Sina Weibo and PCCW—to cross-share practical experience on mobile and social marketing, digest and forecasting trends in mobile, big data and O2O marketing - As one of the largest communities of mobile marketers, hosted 30+ gatherings and… Show more #Thought Leadership - Established Mobile Friday in 2008, a community devoted to promoting the development of the mobile marketing industry - Interviewed industry leaders—including marketing directors and managers from Ocean Park, Nike HK, Sina Weibo and PCCW—to cross-share practical experience on mobile and social marketing, digest and forecasting trends in mobile, big data and O2O marketing - As one of the largest communities of mobile marketers, hosted 30+ gatherings and interactive workshops for 1,500+ marketing professionals, such as CMOs, Directors, VPs, marketing managers and executives from major corporations - Delivered presentations for HKMA - Executive Diploma in Digital Marketing (2013, 2014); WTIA - Asia Smartphone Apps Summit (2013); RTIA - Digital Marketing Workshop (2013); HKPC - "Connected Anywhere" Seminar (2012); HKPC - Mobile Marketing Essential Workshop (2012); WTIA - Hong Kong Marketing Smartphone Apps Popularity Contest Seminar (2011) http://www.mobile-friday.com Show less #Thought Leadership - Established Mobile Friday in 2008, a community devoted to promoting the development of the mobile marketing industry - Interviewed industry leaders—including marketing directors and managers from Ocean Park, Nike HK, Sina Weibo and PCCW—to cross-share practical experience on mobile and social marketing, digest and forecasting trends in mobile, big data and O2O marketing - As one of the largest communities of mobile marketers, hosted 30+ gatherings and… Show more #Thought Leadership - Established Mobile Friday in 2008, a community devoted to promoting the development of the mobile marketing industry - Interviewed industry leaders—including marketing directors and managers from Ocean Park, Nike HK, Sina Weibo and PCCW—to cross-share practical experience on mobile and social marketing, digest and forecasting trends in mobile, big data and O2O marketing - As one of the largest communities of mobile marketers, hosted 30+ gatherings and interactive workshops for 1,500+ marketing professionals, such as CMOs, Directors, VPs, marketing managers and executives from major corporations - Delivered presentations for HKMA - Executive Diploma in Digital Marketing (2013, 2014); WTIA - Asia Smartphone Apps Summit (2013); RTIA - Digital Marketing Workshop (2013); HKPC - "Connected Anywhere" Seminar (2012); HKPC - Mobile Marketing Essential Workshop (2012); WTIA - Hong Kong Marketing Smartphone Apps Popularity Contest Seminar (2011) http://www.mobile-friday.com Show less



AMAZE Mobile Media

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Senior Manager, Strategic Projects

  • 2009 - 2011

  #Constructed the multi-billion dollar advertising business - Founding member of the new mobile advertising venture - Shaped a solid business foundation, which became a multi-billion dollar cash cow in the Gravitas Group through the following years - Crafted the business plan from market studies, SWOT analysis and profit projections - Implemented each aspect of the business through step-by-step tasks, starting with the initial concept of “Advanced Mobile Ad-Serving… Show more #Constructed the multi-billion dollar advertising business - Founding member of the new mobile advertising venture - Shaped a solid business foundation, which became a multi-billion dollar cash cow in the Gravitas Group through the following years - Crafted the business plan from market studies, SWOT analysis and profit projections - Implemented each aspect of the business through step-by-step tasks, starting with the initial concept of “Advanced Mobile Ad-Serving Ecosystem” to “AMAZE Mobile Media” - Elaborated on and creatively expanded the MMA standard, designing one of the first mobile advertising standards in Hong Kong - Facilitated Ad-integration with strategic partners, including ETNet and am730, which was instrumental in building AMAZE operation logistics Show less #Constructed the multi-billion dollar advertising business - Founding member of the new mobile advertising venture - Shaped a solid business foundation, which became a multi-billion dollar cash cow in the Gravitas Group through the following years - Crafted the business plan from market studies, SWOT analysis and profit projections - Implemented each aspect of the business through step-by-step tasks, starting with the initial concept of “Advanced Mobile Ad-Serving… Show more #Constructed the multi-billion dollar advertising business - Founding member of the new mobile advertising venture - Shaped a solid business foundation, which became a multi-billion dollar cash cow in the Gravitas Group through the following years - Crafted the business plan from market studies, SWOT analysis and profit projections - Implemented each aspect of the business through step-by-step tasks, starting with the initial concept of “Advanced Mobile Ad-Serving Ecosystem” to “AMAZE Mobile Media” - Elaborated on and creatively expanded the MMA standard, designing one of the first mobile advertising standards in Hong Kong - Facilitated Ad-integration with strategic partners, including ETNet and am730, which was instrumental in building AMAZE operation logistics Show less



GoGoNut / TotoVision

• Entrepreneur

  • 2004 - 2008

  - Startup in the creative industry - Produced cartoon micro-episodes / TVC with Flash technology, which were broadcasted through TVB & RTHK #Fund-Pitching - Successfully pitched the Design Incubation program by Hong Kong Design Center, moved into Inno Centre as a creative incubatee #Innovation - Founding member of TotoVision, a spin-off that leveraged know-how in digital creativity to enter the emerging mobile industry - Created the first… Show more - Startup in the creative industry - Produced cartoon micro-episodes / TVC with Flash technology, which were broadcasted through TVB & RTHK #Fund-Pitching - Successfully pitched the Design Incubation program by Hong Kong Design Center, moved into Inno Centre as a creative incubatee #Innovation - Founding member of TotoVision, a spin-off that leveraged know-how in digital creativity to enter the emerging mobile industry - Created the first mobile-advergame platform in Hong Kong: JetsoFun (2006), which won the 3G Cyberport Mobile Service Award in 2006, and was later exhibited in ITU Telecom World - “JetsoFun” built a solid foundation for my journey into the mobile and advertising industry Show less - Startup in the creative industry - Produced cartoon micro-episodes / TVC with Flash technology, which were broadcasted through TVB & RTHK #Fund-Pitching - Successfully pitched the Design Incubation program by Hong Kong Design Center, moved into Inno Centre as a creative incubatee #Innovation - Founding member of TotoVision, a spin-off that leveraged know-how in digital creativity to enter the emerging mobile industry - Created the first… Show more - Startup in the creative industry - Produced cartoon micro-episodes / TVC with Flash technology, which were broadcasted through TVB & RTHK #Fund-Pitching - Successfully pitched the Design Incubation program by Hong Kong Design Center, moved into Inno Centre as a creative incubatee #Innovation - Founding member of TotoVision, a spin-off that leveraged know-how in digital creativity to enter the emerging mobile industry - Created the first mobile-advergame platform in Hong Kong: JetsoFun (2006), which won the 3G Cyberport Mobile Service Award in 2006, and was later exhibited in ITU Telecom World - “JetsoFun” built a solid foundation for my journey into the mobile and advertising industry Show less