Experience

FAW-Volkswagen

• China
• Automotive
• 500 - 600 Employee

• Regional Sales Director

  • Mar 2016 - Present

  Develop regional sales strategy (including key accounts, derivatives business, used car etc.), setting quarterly/monthly sales target, control sales pace and dealer sales management etc.; Supervise regional marketing function concurrently, responsible for regional brand management, decision-making on regional marketing strategy and plan, resource allocation etc.

• Marketing Manager

  • Mar 2015 - Mar 2016

  Responsible for regional marketing management, establish integrated and efficient 3 level (OEM, region, dealer) marketing system, ensure an consolidated brand communication, achieve significant advance in both marketing efficiency and outcome



FAW-Volkswagen

• China
• Automotive
• 500 - 600 Employee

• Regional Sales Manager

  • Mar 2007 - Jan 2015

  Penetrated insight into the market and user characteristics of West, East and Northeast region. Responsible for the accomplishment of regional sales performance and market share target, improve consumer satisfaction. Leading the region team to provide strong support and timely service for dealer partners, enhance dealer satisfaction

• Sales Planning

  • Jul 2004 - Mar 2007

  Responsible for vehicle distribution and planning, implement and optimize the brand distribution system. Market oriented, according to the actual needs of market and dealer, maintain close communication and cooperation with product department