Chief Marketing Officer

• Nov 2022 - Present

Freelance Marketing Consultant

• 2016 - Present

Clients under NDA:- E-commerce group of companies: formed a team, built a marketing strategy, managed operational work as a CMO- Jewelry company: new ideas for marketing activities and increased e-commerce sales- Mono-brand clothing manufacturer: positioning, website, advertising activities- Public figure: formed a team for the preparation of the presidential election strategy, including personal brand strategy- Solar-powered cottage village: marketing research, full brand development, preparation of an investment presentation- Used cars delivery: consultations on business and marketing strategy, audit of communication channels- Cryptocurrency project: integrated marketing strategy with an international advertising campaign- PDL service company: market research, segmentation- Natural candles mini-factory: consultations on business strategy, creating brand value, building sales.- International payment system: assistance in the preparation of the event- Car sharing service: consultations on business and marketing strategy- Betting service: organization of events, the launch of a PR campaign- Binary options broker: development of a business plan, including a market entry strategy - Musical boys band: website launch, performance promotionetc.

Founder

• Dec 2019 - Present

1st Ukrainian Business Stand Up Show, where entrepreneurs and top-level managers joke about their painful 1st Ukrainian Business Stand Up Show, where entrepreneurs and top-level managers joke about their painful

CMO

• Oct 2021 - Sep 2022

Responsibilities: reorganize the marketing department to the realities of the post-covid world and manage a team with up to 20 employees, create a marketing strategy, establish the digital marketing expertise within the company, improve traffic quality focusing on CPA and LTV, taste and launch new traffic channels, develop a public affairs strategy and policy, working with CSR and GR directionsAchievements: doubled active customer base, got the Best neobank by Ukrainian Fintech Awards in 2021 and the Best Bank, the Best credit card and the Best application by FinAwards in 2022

Head of InnoHub

• Nov 2020 - Sep 2021

Hosted more than 70 events 20 of which are international with coverage 1M+

Head of Global Events & Marketing Communications

• Nov 2020 - Sep 2021

Responsible for development and implementation of an event marketing strategy for the company and the event space; planning and conducting events in order to attract potential and existing customers; organization of events to form an image and attract new employees; strengthening employee loyalty through events.

Marketing Tutor (Ukrainian MBA program)

• Dec 2018 - Aug 2020

Tutoring marketing course for MBA students including the supervision of graduation projects Tutoring marketing course for MBA students including the supervision of graduation projects

CMO (outsourced marketing consulting)

• Sep 2019 - Feb 2020

Responsible for marketing unit in two companies:ENESTECH Software - SaaS and hardware IT-developer for world wide eSports business (senet.cloud){j:Mind.Systems} - full-cycle product development & support to market solutions (jmind.systems) Responsible for marketing unit in two companies:ENESTECH Software - SaaS and hardware IT-developer for world wide eSports business (senet.cloud){j:Mind.Systems} - full-cycle product development & support to market solutions (jmind.systems)

Chief Marketing Officer

• Oct 2017 - Sep 2019

Responsible for building of reputation and relationship with stakeholders, developing new or reinventing FinTech products, creating a strategy and tactics of promotion, customer base analysis and segmentation, participation in professional events, employer branding, and monitoring personnel and administrative issues.Achievements: marketing and HR departments’ buildup, increasing brand awareness and clients base, neutralizing a reputational crisis and information attack, three TOP professional awards in the payment field.

CMO TRANZZO

• Oct 2017 - Sep 2019

CMO PayPong (ООО "Европейская Платежная Система"​)

• Oct 2016 - Sep 2017

Head of Product Marketing

• Dec 2014 - Jan 2017

Responsibilities: • maintaining image and reputation of the company in B2B, participating in professional events and analyzing competitors and potential partners; • developing a communication strategy and advertising campaign for each of company products; • participating in application development from scratch including idea, brief, all stages of design, market launch, promotion and support; • building relationship with existing and potential partners, negotiating, preparing product presentations and commercial proposals; • preparing and implementing advertising campaigns for company services with mobile operators in the markets of Asia and Africa; • coordinating communication tools and channels, measurement results proposed by partners; • developing elements of company and products identity, such as, web sites, logos, key- visuals, brand books, souvenirs, etc.; • managing marketing team;• communicating with contractors and budgeting marketing activities.

Head of Marketing Projects

• Aug 2014 - Dec 2014

Responsibilities: • development and management of deposit and credit products for mass market, product management of small and retail business, improvement of salary projects and remote sale channels, implementation of IT services and private banking; • preparation and implementation of advertising campaigns for new products using all available promotion tools (ATL, BTL, digital, PR), media planning, maintenance of all development steps for key-visuals, production of video and audio commercials including product placements (TV shows "Everything for Mother", "Heads and Tails"); • marketing research such as store check, welcome calls, brand tracking, focus groups, market analysis, price elasticity, omnibus, etc.; • promotion of payment cards as FMCG products, implementation of co-brand cards with widely loyalty programs, organization of partnership projects with payment systems; • management of marketing team; • plan of national and regional activities, support of POS-materials to branches, track of sale results and efficiencies, budget controls, preparation of documentation.

Senior Brand Manager

• Jan 2013 - Aug 2014

Brand Manager

• 2011 - 2013

Responsibilities: • control of trademarks for mainstream and low-mainstream segments, analysis of customer requirements for product, strategic planning and sales planning; • preparation and implementation of advertising campaigns for new products using all available promotion tools; • marketing research such as store check, brand tracking, market audit, price elasticity, consumer profile etc.; • creation of commercials including product placements (TV show "Survivor"), implementation of partnership events (box with Klitschkos, Euro 2012, etc), preparation of HoReCa parties, trade marketing activities. • preparation of press releases and briefs, tender conduction, communication with advertising and creative agencies, • maintenance of all development steps for key-visuals, creation of media plans and project timings; • budget control and preparation of documentation.

Supervisor

• Mar 2010 - Apr 2011

Responsibilities: • management of a promoters team consisting of 15 team members; • preparation of sales reports for the client;• constant communication with client;• inspection and instruction of staff. Responsibilities: • management of a promoters team consisting of 15 team members; • preparation of sales reports for the client;• constant communication with client;• inspection and instruction of staff.

Advertising Specialist

• 2008 - 2009

Responsibilities: • selling ads in the weekly newspaper “AvtoKiev” and the men magazine “B-52”; • active sales, regular meetings with partners, maintenance and support of existing customers; • searching of potential advertisers, building a client base; • support of deals, maintenance of document registers and mockups for each client. Responsibilities: • selling ads in the weekly newspaper “AvtoKiev” and the men magazine “B-52”; • active sales, regular meetings with partners, maintenance and support of existing customers; • searching of potential advertisers, building a client base; • support of deals, maintenance of document registers and mockups for each client.

Retail Sales Manager

• 2006 - 2007

Responsibilities: • selling consumables and office equipment; • maintenance and support of existing customers, building a client base; • regular inventory of retail store;• support of deals, maintenance of document registers. Responsibilities: • selling consumables and office equipment; • maintenance and support of existing customers, building a client base; • regular inventory of retail store;• support of deals, maintenance of document registers.