Ivana Smith
Digital Marketing Manager at Alexanian Carpet, Flooring & Window Covering- Claim this Profile
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English Full professional proficiency
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Czech Native or bilingual proficiency
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German Elementary proficiency
Topline Score
Bio
Scott Smith
After working with Ivana while I was doing my tenure in the distillery group I can say that she micro managed the bosses ideas and decisions making them understandable and executable to the working staff. She also created a huge social media footprint for them with all of there establishments making the restaurants and companies name and image felt. A real company employee she will do anything she can to improve what she does.
Steven Hoffner
Ivana was a great asset when working for me for NHL.com. She was greatly enthusiastic and came prepared. Most of all, and as I have gotten to know her more professionally the last few years, she is someone who goes above and beyond her duties. When she is passionate about something she goes all in. I would recommend her if your team is in need of someone ready to go the extra mile and learn what’s necessary to get to the top.
Scott Smith
After working with Ivana while I was doing my tenure in the distillery group I can say that she micro managed the bosses ideas and decisions making them understandable and executable to the working staff. She also created a huge social media footprint for them with all of there establishments making the restaurants and companies name and image felt. A real company employee she will do anything she can to improve what she does.
Steven Hoffner
Ivana was a great asset when working for me for NHL.com. She was greatly enthusiastic and came prepared. Most of all, and as I have gotten to know her more professionally the last few years, she is someone who goes above and beyond her duties. When she is passionate about something she goes all in. I would recommend her if your team is in need of someone ready to go the extra mile and learn what’s necessary to get to the top.
Scott Smith
After working with Ivana while I was doing my tenure in the distillery group I can say that she micro managed the bosses ideas and decisions making them understandable and executable to the working staff. She also created a huge social media footprint for them with all of there establishments making the restaurants and companies name and image felt. A real company employee she will do anything she can to improve what she does.
Steven Hoffner
Ivana was a great asset when working for me for NHL.com. She was greatly enthusiastic and came prepared. Most of all, and as I have gotten to know her more professionally the last few years, she is someone who goes above and beyond her duties. When she is passionate about something she goes all in. I would recommend her if your team is in need of someone ready to go the extra mile and learn what’s necessary to get to the top.
Scott Smith
After working with Ivana while I was doing my tenure in the distillery group I can say that she micro managed the bosses ideas and decisions making them understandable and executable to the working staff. She also created a huge social media footprint for them with all of there establishments making the restaurants and companies name and image felt. A real company employee she will do anything she can to improve what she does.
Steven Hoffner
Ivana was a great asset when working for me for NHL.com. She was greatly enthusiastic and came prepared. Most of all, and as I have gotten to know her more professionally the last few years, she is someone who goes above and beyond her duties. When she is passionate about something she goes all in. I would recommend her if your team is in need of someone ready to go the extra mile and learn what’s necessary to get to the top.
Credentials
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Google AdWords Fundamentals Certification
GoogleDec, 2017- Oct, 2024 -
Google AdWords Search Advertising Certification
GoogleJan, 2017- Oct, 2024 -
Google Analytics for Beginners
GoogleDec, 2017- Oct, 2024
Experience
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Alexanian Carpet, Flooring & Window Covering
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Canada
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Retail
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2019 - Present
Salesforce Marketing Cloud, Google Ads, Facebook Ads, Google Analytics, Google Search Console, Google Tag Manager, Adobe Creative Suite, MS Office, Sketch • Responsible for driving direct revenue growth in Canada through various digital marketing channels: SEM, Facebook, Instagram and display • Developing data-driven strategies, conduct analysis, reporting, and optimization for digital marketing campaigns • Building out a CRM system in SFMC and managing an email marketing program • Replatforming e-commerce system including UI design, UX design, product onboarding, functionality, integration, and testing • Onboarding and managing relationships with external marketing partners and liaise with cross-functional teams across the organization • Set up Rakuten Affiliates program and actively managing partnerships with publishers and optimizing campaigns
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Freelance
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Toronto, Canada Area
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Sports Reporter
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May 2000 - Present
• Covered over 100 NHL games from 2011/12 season until the present • Shot and edited videos for NHL with the Czech hockey players from 2011/12 season till present • Wrote features, player profiles and independently scouted for Hockey’s Future, International Scouting Service, Russian Prospects, Daily Sport newspaper, various Czech magazines and internet sites • Interpreted for different NHL teams (New York Islanders, Winnipeg Jets etc.) • Press Coordinator for the 2004 IIHF World Hockey Championship in Prague and 2004 World Hockey Cup in Prague; Organized press centre, wrote press releases, coordinated the championship website and assisted journalists with any requests Events covered for numerous publications: NHL - 2016/2017 season covering Toronto Maple Leafs, Toronto, Canada - 2017 Centennial Classic Toronto, Canada - 2016 World Cup of Hockey Toronto, Canada - 2016/2017 season covering Toronto Maple Leafs, Toronto, Canada - 2015/2016 season covering Toronto Maple Leafs, Toronto, Canada - 2014 Winter Classic in Ann Arbor, USA - 2014/2015 season covering Toronto Maple Leafs, Toronto, Canada - 2013/2014 season covering Toronto Maple Leafs, Toronto, Canada - 2012/2013 season covering Toronto Maple Leafs, Toronto, Canada - 2011/2012 season covering Toronto Maple Leafs, Toronto, Canada - 2010 NHL Premiere in Czech Republic, Prague - 2008 NHL Premiere in Czech Republic, Prague - 2004 World Cup of Hockey, Prague, Czech Republic - 2002 NHL Entry Draft, Toronto, Canada World Junior Hockey Championship - 2012 Canada, Edmonton and Calgary - 2008 Czech Republic, Pardubice - 2007 Sweden, Leksand - 2006 Canada, Vancouver - 2005 USA, Grand Forks - 2003 Canada, Halifax - 2002 Czech Republic, Pardubice World Hockey Championship - 2009 Switzerland, Curych - 2004 Czech Republic, Prague Biathlon World Cup - 2009 Germany, Ruhpolding World Junior U-18 Hockey Championship - 2005 Czech Republic, Plzen Ivana Hlinka Memorial - Czech Republic and Slovakia 2003 - 2008, 2010, 2013
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Beakbane: Brand Strategies & Communications
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Canada
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Advertising Services
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1 - 100 Employee
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Online Engagement Manager
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Jul 2016 - Mar 2019
Google Ads, Facebook Ads, Google Analytics, Google Search Console, Google Tag Manager, WordPress, Hootsuite, MailChimp, Adobe Creative Suite, Office, InVision, Sketch • Drove strategic, execution and optimization initiatives for digital projects including websites, SEM campaigns and social media management • Created and daily managed campaigns in Google Ads and Facebook Ads – Search, Display and Remarketing • Tracked metrics and reported campaign’s performances using Google Analytics to provide key insights and make recommendations for websites and online campaigns optimization • Created websites in WordPress and applied UX principles for user-centric design • Optimized websites to improve SEO by adhering to (changing) priorities for indexing • Executed proposals, presentations, documentation and regularly reported on KPIs Google AdWords - certified Google Analytics - certified
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The Distillery Restaurants Corp.
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Canada
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Food and Beverage Services
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1 - 100 Employee
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Digital Media Coordinator
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Sep 2014 - Jul 2016
Operations, project management, administration, social media, marketing materials, website management, Adobe Creative Suite, newsletter – content, and visuals • Managed websites, social media, and marketing initiatives for all DRC restaurants and Distillery Events department • Set up standards for social media and marketing materials for the DRC • Established a monthly employee newsletter (visual and copy). Served as Editor-in-Chief managing all the issues, promotion and distribution • Developed and implemented marketing plans including digital marketing, SEO and SEM • Managed agencies and external vendors to deliver the right products in a timely manner • Drafted, created, edited marketing materials using Photoshop, Illustrator, and InDesign Prepared reports and presentations for the senior management and organizer yearly Awards Gala for 400 employees • Manager photoshoots and PR requests
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2015 IIHF World Junior Hockey Championship
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Toronto, Canada Area
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Team Host for the Czech Junior National Hockey Team
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Dec 2014 - Jan 2015
• Assisted the Czech junior hockey team with their stay in Canada for the 2015 World Junior Hockey Championship by organizing, planning and executing their agenda as well as solving problems on the spot • Planned and organized daily program for the team: transportation, accommodation, meals as well as hockey related issues • Game day operations that included coordinating team’s timeline, transportation, all in-arena requirements and paper work • Helped to resolve any medical, hockey related or personal issues
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The North Face, a VF Company
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Sales Associate/Media Specialist
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Oct 2012 - Oct 2014
• Managed Twitter and Facebook accounts of The North Face Yorkdale while informing customers about product updates, features as well as other news regarding the store and community relations • Oversaw community relations of The North Face Yorkdale store with non-profit organizations to offer help to these organizations in a manner that best fits The North Face company mission statement • Received employee of the month award in January 2013 for top sales results and fulfilling all the tasks in a timely manner and to supervisor’s satisfaction • Delivered great customer service by following company sales guidelines and assisting customers in finding the best product to maximize customer satisfaction, while reaching personal targets every month
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George Brown College
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Canada
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Higher Education
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700 & Above Employee
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Assistant Writer
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Sep 2013 - Sep 2014
Journalism, ideation, content generation, sports events preparation and execution • Assisted with and executed varsity sports teams' related marketing activities • Wrote hard news and features about various college varsity teams and athletes as well as covered other lifestyle sports-related stories from around the college • Helped with scheduling, covered events and brainstormed ideas to make sure enough good quality content was posted daily on the George Brown website Journalism, ideation, content generation, sports events preparation and execution • Assisted with and executed varsity sports teams' related marketing activities • Wrote hard news and features about various college varsity teams and athletes as well as covered other lifestyle sports-related stories from around the college • Helped with scheduling, covered events and brainstormed ideas to make sure enough good quality content was posted daily on the George Brown website
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MediaEdge Communications
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Canada
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Media Production
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1 - 100 Employee
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Marketing Assistant
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Jan 2014 - Apr 2014
• Developed creative, managed, deployed and analyzed electronic and print marketing campaigns for magazine subscription and e-newsletter subscription • Researched and wrote up Terms and Conditions and Privacy Policy for subscription to magazines • Added contacts, managed database and fulfilled database related task set by clients to their satisfaction • Developed creative, managed, deployed and analyzed electronic and print marketing campaigns for magazine subscription and e-newsletter subscription • Researched and wrote up Terms and Conditions and Privacy Policy for subscription to magazines • Added contacts, managed database and fulfilled database related task set by clients to their satisfaction
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Virtual Brokers
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Canada
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Financial Services
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1 - 100 Employee
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Marketing Representative
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Apr 2012 - Jul 2012
Marketing materials, social media, database management, sales • Created and executed a marketing plan where direct marketing, e-mail marketing, and social media were utilized to build customer engagement, loyalty, and retention • Responsible for advertising and marketing initiatives that helped increase market awareness and increased customer acquisition by 5% in three months • Researched, contacted and negotiated contracts with advertisers that increased the company’s online exposure to potential clients by 20% within three month period • Created and designed sales proposals, marketing e-mails, brochures and helped to choose the right POS materials, which further reinforced company visibility and helped drive efficiencies • Measured and analyzed results of programs through Google Analytics to optimize the campaigns using different marketing channels
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marcus evans Group
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Ireland
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Events Services
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700 & Above Employee
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Project Manager
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Nov 2011 - Mar 2012
• Researched companies based on their revenue, expansion, and field on a weekly basis and generated leads through LinkedIn starting each week with at least 200 potential clients • Reached set goals by being the first one selling a seat on the given conference • Managed to sell two seats to one company and was part of the best selling team in January 2012 • Researched companies based on their revenue, expansion, and field on a weekly basis and generated leads through LinkedIn starting each week with at least 200 potential clients • Reached set goals by being the first one selling a seat on the given conference • Managed to sell two seats to one company and was part of the best selling team in January 2012
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O2 Czech Republic
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Czechia
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Telecommunications
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700 & Above Employee
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Sponsorship & Events Coordinator
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Jan 2010 - Sep 2011
• Managed sponsorship projects from briefs, agencies management, budget management, contract preparation to planning, project execution, and supervision • Managed and on-site supervised biking races, golf tournaments and series of snowboarding races that were sponsored by O2 • Oversaw all media-related activities at 2010 Open Air music festival (that was attended by 30,000 people) which included staff management, press center operations to artist engagement with the press • Oversaw and managed daily PR activities as well as media communication for all sponsorship projects: press releases, medial relations at events and fan engagement • Managed and executed events, seminars and conferences, prepared visuals, developed materials, and negotiated prices and supervised events and external agency to clients’ satisfaction • Maintained relationship with vendors and partners to further strengthen the partnership and introduce new projects • Managed the website “O2 Extra” which consisted of overseeing a team of 5 reporters and photographers, while being in charge of scheduling, planning, editing which resulted in an increase in website’s monthly impressions by 12% and in increase by approximately 3% of new clients every month • Created and oversaw the design process and gathered the content for a vital newsletter that was marketed to the high-value clients within the business division • Served as administrative support to the office by filling, documenting, invoicing, managing travel plans to aid in the effective running of the department
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Lidove noviny
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Czechia
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Newspaper Publishing
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1 - 100 Employee
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Sports Reporter
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Mar 2007 - Jul 2009
• Covered hockey (NHL, national team, Czech league), athletics, biathlon, downhill skiing, tennis, swimming, and extreme sports in a professional and creative manner • Lead the sports issue once every two weeks to give it a different spin and to create new readers’ base • Chose the photographs and communicated with the graphics designer to perfect each issue • Organized all the materials for the online version to increase readers’ base • Covered hockey (NHL, national team, Czech league), athletics, biathlon, downhill skiing, tennis, swimming, and extreme sports in a professional and creative manner • Lead the sports issue once every two weeks to give it a different spin and to create new readers’ base • Chose the photographs and communicated with the graphics designer to perfect each issue • Organized all the materials for the online version to increase readers’ base
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Czech Radio
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Czechia
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Broadcast Media Production and Distribution
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700 & Above Employee
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Sports Reporter
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Jun 2005 - Feb 2007
• Prepared the written news introduction for the news readers every hour and checked the voice report quality, accuracy of information and content • Conducted, recorded and edited sport audio reports that were aired several times during the day • Wrote sport articles for Radiozurnal website to support the sound reports with written text to give the visitors complete information from the certain sport event • Prepared the written news introduction for the news readers every hour and checked the voice report quality, accuracy of information and content • Conducted, recorded and edited sport audio reports that were aired several times during the day • Wrote sport articles for Radiozurnal website to support the sound reports with written text to give the visitors complete information from the certain sport event
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Education
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2017 - 2018
Bitmaker
Certificate of Completion, UX Design -
2015 - 2016
George Brown College
Certificate, Digital Marketing -
2013 - 2014
George Brown College
Postgraduate Diploma, Marketing Management -
2006 - 2009
Charles University in Prague, Faculty of Humanities
Masters degree, Media and Communication Studies -
2002 - 2006
University of New York in Prague
Bc, Communication and Mass Media
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