Experience

Goodway Group

• United States
• Advertising Services
• 300 - 400 Employee

• Media Solutions Manager

  • Jan 2021 - Present

  Port Orange, Florida, United States Digital marketer responsible for end to end campaign execution for global paid media Contributed to onboarding a new project management software by creating and sharing templates for campaign management Responsible for project management execution within team on larger cross department initiatives like launches, QBRs, and recurring tasks Developed Monday.com standards and goals within our internal team and shared them across the team



PhDesigned

• Digital Advertising Specialist

  • Sep 2018 - Dec 2020

  -Responsible for client communication, campaign development, and campaign management for eight advertising agencies. Types of campaigns include paid search, display, video, and social marketing. -Analyze campaign data to track performance, provide clients with insights, and plan future campaign strategy focusing on growth. -Develop materials and educate sales staff at agencies about available marketing products, helpful statistics, how to talk to clients about overall strategy and… Show more -Responsible for client communication, campaign development, and campaign management for eight advertising agencies. Types of campaigns include paid search, display, video, and social marketing. -Analyze campaign data to track performance, provide clients with insights, and plan future campaign strategy focusing on growth. -Develop materials and educate sales staff at agencies about available marketing products, helpful statistics, how to talk to clients about overall strategy and targeting options, and report analysis. Show less



Benedict Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Coordinator

  • Nov 2017 - Sep 2018

  Daytona Beach, Florida Area -Development, execution, optimization, and growth of paid online campaigns for multiple clients -Manage and track clients' online advertising spend and budgets -Generate reports and discuss with clients and account team on digital efforts -Edit, add, create and maintain clients' website content



Southern Title

• United States
• Insurance
• 1 - 100 Employee

• Sales and Marketing Assistant

  • Apr 2017 - Nov 2017

  Daytona Beach, Florida Area -Created and distributed marketing and sales communication and promotional materials -Purchased and maintained inventory of promotional materials for 8 offices



Fracture

• United States
• Manufacturing
• 1 - 100 Employee

• Digital Marketing Intern

  • Jan 2015 - May 2015

  Gainesville, Florida Area -Spearheaded the development of a marketing campaign and protocol about the story behind customers’ photograph orders that was successfully launched and remains in use -Contributed to overall management of social media and learned email marketing campaign setup and content creation



University of Florida

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Jan 2012 - Dec 2014

  Gainesville, Florida Area - Oversaw 35-40 students - Graded all tests, papers, and activities - Held weekly office hours to make myself available to students



National Down Syndrome Society

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Advocacy Intern

  • May 2014 - Aug 2014

  Washington D.C. Metro Area -Worked on the campaign designed to urge members of Congress to vote yes on the Achieving a Better Life Experience (ABLE) Act which was signed into law Dec. 2014 -Responsible for writing statements, planning and working events, and creating media plans