Experience

J.M. Wilson

• United States
• Insurance
• 1 - 100 Employee

• Technology Architect

  • Nov 2020 - Present

• Performance & Design Lead

  • Jan 2016 - Nov 2020

  Portage, MI - Certified Salesforce Administrator - Marketing strategy - Web & graphic design

• Content & Social Media Facilitator

  • Nov 2014 - Nov 2016

  Portage, MI - Responsible for growing audiences and increasing engagement on social media platforms including Facebook, Twitter, LinkedIn, Google+, YouTube - Identified and implemented content strategies to gain influence, promote online reputation and increase customer interaction - Composed and published blog posts applicable to the insurance industry - Implemented content editorial calendar to manage content and plan specific, timely marketing campaigns - Created graphic and video content… Show more - Responsible for growing audiences and increasing engagement on social media platforms including Facebook, Twitter, LinkedIn, Google+, YouTube - Identified and implemented content strategies to gain influence, promote online reputation and increase customer interaction - Composed and published blog posts applicable to the insurance industry - Implemented content editorial calendar to manage content and plan specific, timely marketing campaigns - Created graphic and video content for promotional use - Analyzed and communicated KPIs to determine content efficiency and make recommendations for future campaigns - Coordinated, promoted, and maintained customer incentive program



TriFound

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Director

  • Sep 2011 - Jul 2014

  Portage, MI - Responsible for developing, monitoring, and maintaining marketing efforts across the organization with emphasis on lead generation - Coordinated seamless execution of multiple concurrent, time-sensitive marketing campaigns including telemarketing, direct mail response, seminars, client events, and speaking engagements - Ensured appropriate resources were allocated and effective processes were in place to complete projects and campaigns within timelines and budgets - Worked closely… Show more - Responsible for developing, monitoring, and maintaining marketing efforts across the organization with emphasis on lead generation - Coordinated seamless execution of multiple concurrent, time-sensitive marketing campaigns including telemarketing, direct mail response, seminars, client events, and speaking engagements - Ensured appropriate resources were allocated and effective processes were in place to complete projects and campaigns within timelines and budgets - Worked closely with executive management to identify areas of improvement and provide solutions for sales processes - Implemented, developed, and administered Salesforce CRM to improve data management and monitor sales pipeline - Analyzed and researched market trends to identify new promotional opportunities - Created marketing materials, including sales brochures, PowerPoint sales presentations, direct mail pieces, seminar/event invitations, product flyers, promotional items, and publications - Managed web and social media efforts - Ensured marketing efforts adhered to industry compliance regulations - Recruited, hired, trained, and supervised personnel within sales, marketing, and administrative positions Show less



Bath Fitter

• Canada
• Retail
• 700 & Above Employee

• District Marketing Manager - Outside Events

  • Jul 2010 - Sep 2011

  Wyoming, MI - Responsible for running successful campaigns were achieved, allowing company objectives and quotas to be met - Planned, organized, and carried-out multiple marketing events simultaneously including promotion, staffing and logistics for approximately 30 events per month - Managed day-to-day operations of kiosk locations in Grand Rapids, Grandville, Muskegon, and Portage - Consistently met and exceeded monthly marketing quota for lead conversion, allowing the sales department to reach… Show more - Responsible for running successful campaigns were achieved, allowing company objectives and quotas to be met - Planned, organized, and carried-out multiple marketing events simultaneously including promotion, staffing and logistics for approximately 30 events per month - Managed day-to-day operations of kiosk locations in Grand Rapids, Grandville, Muskegon, and Portage - Consistently met and exceeded monthly marketing quota for lead conversion, allowing the sales department to reach their revenue goal for the first time (2011) since branch was established (2009) - Recruited, hired, trained and supervised team of over 20 marketing associates - Actively worked with marketing associates to increase performance by establishing specific goals and developing a plan to achieve those goals - Researched and analyzed target demographics to find appropriate events for new marketing opportunities - Monitored performance metrics to determine success of event campaigns and identify areas of improvement - Negotiated leasing and event contracts to achieve budgeting objectives - Maintained and submitted employee payroll; kept accurate employee records and documentation Show less



Toledo Volleyball Club

• Assistant Coach 2008, 2010 - Head Coach 2009

  • Nov 2007 - Aug 2010

  Toledo, OH



Super Fitness

• Membership Sales Associate & Personal Trainer

  • Nov 2009 - Jul 2010

  Toledo, OH - Developed personal wellness programs for clients by communicating fitness goals and tracking progress - Instructed, trained, and motivated members through fitness routines to help achieve desired results - Promoted memberships to prospective clients by utilizing communication and sales techniques