Experience

Skroutz

• Greece
• Internet Publishing
• 400 - 500 Employee

• Head of Category Management & Merchandising

  • Jan 2022 - Present

  Athens, Attiki, Greece

• Category Management Lead

  • Jan 2021 - Jan 2022

  Athens, Attiki, Greece Building a new function and several new roles from scratch, the Category Management Lead position is as challenging as exciting. Focusing on both consumers and merchants alike, the skroutz Category Management department aims to bring all the expertise around a specific product category to the platform and integrate it into the user journey to optimize the user experience and achieve growth. Vasso's part is to identify, hire, train, and mentor the team of category leaders, analysts, and… Show more Building a new function and several new roles from scratch, the Category Management Lead position is as challenging as exciting. Focusing on both consumers and merchants alike, the skroutz Category Management department aims to bring all the expertise around a specific product category to the platform and integrate it into the user journey to optimize the user experience and achieve growth. Vasso's part is to identify, hire, train, and mentor the team of category leaders, analysts, and merchandisers while setting up the right processes that would allow them to collaborate smoothly and effectively with all the departments of the organization.

• Head of B2B category

  • Apr 2019 - Jan 2021

  Athens, Greece Skroutz is a household brand for retail e-commerce. As users begin to also search professional equipment and expendables on the platform, Vasso, along with a team of 7, built from scratch over 350 categories of 200K professional items listed for sale on the newly established B2B category of Skroutz. The B2B team successfully: - Curated and developed quality content for professionals in the HORECA, Medical, and Beauty industries and still expanding - Increased by 140% the visitors on the… Show more Skroutz is a household brand for retail e-commerce. As users begin to also search professional equipment and expendables on the platform, Vasso, along with a team of 7, built from scratch over 350 categories of 200K professional items listed for sale on the newly established B2B category of Skroutz. The B2B team successfully: - Curated and developed quality content for professionals in the HORECA, Medical, and Beauty industries and still expanding - Increased by 140% the visitors on the professional categories, serving 9-12K visitors per day (Sep 2020) - Quadrupled the supplier base in 18 months via active sales - Launched several innovative projects within the organization, such as the Superguides mini-sites for specific shops (links)



VentureFriends

• Netherlands
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Associate

  • Mar 2018 - Feb 2019

  Greece As an associate in the most active Greek Venture Capital fund, Vasso was looking for the next brilliant solution in SaaS, e-marketplaces & Tech. She met over 250 talented founders and tried to identify all the key characteristics that make a startup grow fast. She also supported portfolio companies, utilizing her marketing and engineering background to spot and present relevant opportunities. VentureFriends' strong experience and amazing portfolio are the building blocks to the mission… Show more As an associate in the most active Greek Venture Capital fund, Vasso was looking for the next brilliant solution in SaaS, e-marketplaces & Tech. She met over 250 talented founders and tried to identify all the key characteristics that make a startup grow fast. She also supported portfolio companies, utilizing her marketing and engineering background to spot and present relevant opportunities. VentureFriends' strong experience and amazing portfolio are the building blocks to the mission of creating a strong synergistic Startup Ecosystem in Greece and beyond. Show less



GrowthRocks

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Growth Marketer

  • Oct 2017 - Mar 2018

  Greece The Growth Master is a cumulative role, designed to have a 360-degree overview of a client’s growth. Vasso’s duties as a Growth Master included among others: * Handling communications with the client (Account Management) * Understanding the project’s objectives and goals (Growth Strategy) * Setting a clear Digital Marketing Strategy to achieve these goals (Growth & Action Plan) * Planning the resources and outputs throughout the project (Project Management) * Monitoring and… Show more The Growth Master is a cumulative role, designed to have a 360-degree overview of a client’s growth. Vasso’s duties as a Growth Master included among others: * Handling communications with the client (Account Management) * Understanding the project’s objectives and goals (Growth Strategy) * Setting a clear Digital Marketing Strategy to achieve these goals (Growth & Action Plan) * Planning the resources and outputs throughout the project (Project Management) * Monitoring and adjusting the deliverables throughout the project (Project Management) * Executing the Action Plan along with the team of Growth Engineers (Project Execution) * Drafting comprehensive reports showcasing the results of the growth actions and the reasons driving those results (Reporting) Vasso got her hands dirty with almost all different aspects of digital marketing, driving outstanding results. Specifically: > Drove several cold (outbound) Email Marketing campaigns with 40%-60% Open Rates and 5%-15% Click Through Rates with optimized copies, accurate targeting and clear CTAs. > Ran engaging PPC campaigns on all major Social Media and Platforms (LinkedIn, Twitter, Facebook, Reddit, GDN, and AdWords) with more than 36,000 taking action in a single best-performing ad. > Delivered explanatory Webinars and Trainings for SEO, Social Media Marketing, Social Selling, On-site Conversion Rate Optimization and more for international clients. > Integrated multiple tracking tools and platforms to clients’ websites to collect data on user behavior and drive actions (e.g. Hotjar, LeadWorx, Appocalypsis). > Compiled analytics from different sources (GA, Business Manager, etc.) and identified the right KPIs to monitor per client per campaign. > Set up inbound automation practices and tools to build interest-based followers and communities on Social Media with minimum effort, achieving a consistent MoM growth of 85%-100%. Show less



Fieldscale

• Greece
• Software Development
• 1 - 100 Employee

• COO & Marketing Director

  • Jan 2015 - Sep 2017

  Vasso’s role in Fieldscale was twofold. As COO, she was responsible for keeping all daily internal functions up and running. She took care of almost all major factors regarding productivity, including internal organization and a limitless coffee supply. Working as the CEO's right hand and left brain, she advised him on financial planning, budgeting, cash flow and policy matters and contributed to the development and fulfillment of Fieldscale's strategic goals. She's been deeply involved… Show more Vasso’s role in Fieldscale was twofold. As COO, she was responsible for keeping all daily internal functions up and running. She took care of almost all major factors regarding productivity, including internal organization and a limitless coffee supply. Working as the CEO's right hand and left brain, she advised him on financial planning, budgeting, cash flow and policy matters and contributed to the development and fulfillment of Fieldscale's strategic goals. She's been deeply involved in fundraising, HR management, problem-solving, and problem-preventing through process iterative optimization. As a Marketing Specialist, she ran the customer development of the company and identified customer needs. Vasso served Fieldscale as a tech translator. She made sure that the content published was properly curated since she wanted everyone -even nontech/science people- to understand what's the great impact of the company's products to the world. She was responsible for setting the company's marketing strategy, creating and implementing the annual marketing plan. Fieldscale focused its marketing actions to exhibitions and tradeshows, having a real-life booth presence in the most important events of each industry it's targeting and digital marketing actions suitable for high-tech B2B software, like a blog, webinars, LinkedIn and Twitter campaigns and email marketing. Show less



Freelancer

• Professional Animator/ Event Host

  • Sep 2008 - May 2015

  Northern Greece Vasso transformed into Koko the clown who prepared and presented a spectacular show for children of any age, including music, dance, magic show, face painting, bubble fight, juggling tricks, contests and balloon constructions. Parents and Kids Quotes after clown Koko's show "Best party we have ever been to" "I am so happy to meet you I will tell all my friends to pick her as their animator" "I want extra glitter" "-Are you a real clown? -Yes -I TOLD YOU, she… Show more Vasso transformed into Koko the clown who prepared and presented a spectacular show for children of any age, including music, dance, magic show, face painting, bubble fight, juggling tricks, contests and balloon constructions. Parents and Kids Quotes after clown Koko's show "Best party we have ever been to" "I am so happy to meet you I will tell all my friends to pick her as their animator" "I want extra glitter" "-Are you a real clown? -Yes -I TOLD YOU, she sleeps like this!" Show less



edasys

• Sales And Marketing Specialist

  • Oct 2013 - Dec 2014

  Thessaloniki, Greece In this early-stage tech startup, Vasso was the only "non-dev" person in a team of 8. She handled Market Development, Public Relations, and Sales Strategy and Organisation. Customer Development ▪ Discovering and validating the right market for the company’s technology ▪ Building the right product features that solve customers’ needs ▪ Testing the correct model and tactics for acquiring and converting customers ▪ Deploying the right organization and resources to scale… Show more In this early-stage tech startup, Vasso was the only "non-dev" person in a team of 8. She handled Market Development, Public Relations, and Sales Strategy and Organisation. Customer Development ▪ Discovering and validating the right market for the company’s technology ▪ Building the right product features that solve customers’ needs ▪ Testing the correct model and tactics for acquiring and converting customers ▪ Deploying the right organization and resources to scale the business Public Relations ▪ Attending Startup and Tech events and communicating the company’s progress ▪ One to one meetings with people of influence ▪ Presenting to audience in Startup Competitions Sales Strategy and Organisation ▪ Organising the sales team, setting tasks, separating responsibilities Show less



Quontest.com

• Marketing Specialist

  • Nov 2012 - Jun 2013

  All around In charge of the marketing strategy and image of the company. Person in contact with sponsors and advisor in the creative part of the contests. Ran over 30 successful week-long contests with an average of 1000 users participating. Also in charge of the social media profiles, engaging more than 1000 active users in one week on a poor budget of 15€.



OTE Group of Companies (HTO)

• Greece
• Telecommunications
• 700 & Above Employee

• Front Desk Agent

  • Jan 2009 - Jan 2010

  Thessaloniki - Inform potential customers about the company’s products - Provide customers with billing information - Discover customers' actual needs and provide each one with the appropriate product/program - First level Technical support - Keeping people happy