Insurance Sales Representative

• Feb 2023 - Present

Digital Marketing Manager

• Feb 2022 - Jan 2023

Digital Marketing Manager

• Nov 2018 - Feb 2022

Owner

• Dec 2010 - Feb 2022

Consulting work for multiple companies and media agencies globally. This includes Auditing, Training, and Consulting. Achievements/Responsibilities •Full scale keyword audit for global e-commerce Client. Resulting in an increase of overall ROI globally from 0.40% to 1.5% There were cases of an increase of 20%+ for some EMEA markets •Full scale audit and recommendations for every client and every campaign currently booked. Done in 3 week’s time consisting of 20+ clients •Creating internal work flows to improve client reporting and better time management with regards to billable hours vs. actual hours spent optimizing accounts I am very proud of helping some small local businesses to increase digital presence and better understanding their markets based on actual data taken from offline and online sources, and using that data to increase brand awareness.

Search Product Manager

• Sep 2017 - Jan 2018

Own all paid search campaigns, insights, and deliverables. Consistently create, optimize, and A/B test all ad graphics, copy, and wiring against KPIs Deliver key objective results with respects to lead volume, CTR, CPL, CPI, CPA, and full funnel conversion. Manage channel specific budgets. Discover, onboard, launch, and optimize new campaigns based on segments, features, competitors, and industry verticals. Drive organic reach through paid channel expansion. Create review extension to increase CTR and quality Use conversion optimizer Optimize location targeting, day parting, and device targeting

Head of Search Marketing

• Sep 2016 - Sep 2017

•Responsible for all performance marketing channels (SEM, mobile marketing, Display, Remarketing, Mobile Engagement, Mobile Install, Affiliates, Paid Social) •Develop the Online Marketing Team in organization, workflow, campaign optimization, tasks and proactively help them in solving their daily challenges •Work with the designer develop creatives for Prospecting and Re-Engagement campaigns based on historical performance and local MD feedback •Responsible for all performance marketing channels (SEM, mobile marketing, Display, Remarketing, Mobile Engagement, Mobile Install, Affiliates, Paid Social) •Develop the Online Marketing Team in organization, workflow, campaign optimization, tasks and proactively help them in solving their daily challenges •Work with the designer develop creatives for Prospecting and Re-Engagement campaigns based on historical performance and local MD feedback

Head Of Online Marketing

• May 2015 - Jul 2016

•Responsible for all performance marketing channels (SEM, mobile marketing, Display, Remarketing, Mobile Engagement, Mobile Install, Affiliates, Paid Social and CRM/Newsletter) •Implement budget planning and forecasting for 20 countries •Working with local MD’s to development, implement local marketing- and communication strategy •Collaboration with product and business intelligence departments for reporting and redefining the UX for Website and APP •Work closely with the SEO Team to define new channels and where we can adjust our budgeting based on organic performance growth •Develop the Online Marketing Team in organization, workflow, campaign optimization, tasks and proactively help them in solving their daily challenges •Work with the designer develop creatives for Prospecting and Re-Engagement campaigns based on historical performance and local MD feedback

Performance Marketing Manager

• Aug 2014 - Apr 2015

•Plan communications; maximises target audience reach, brand building, message delivery and income generation through media planning and advertising development and optimization. •To help plan and lead the development of advertising and media planning. •Maximises ROI via the management of the income forecasting models, scenario planning and creating supporter journeys to increase the value of the user value proposition. •Define and manage the functions that plan communications to users, develop audience-lead supporter journeys and plans and buys media to reach our target audiences. •To ensure the team has a high level plans that enable excellent communications to be developed to grow engagement and support. •I played an active role in the leadership of the Brand, Innovation and Planning department as a member of its Leadership Team, and working with colleagues to support effective cross working and achievement of objectives. •Assisted other departments in defining, developing and tracking key performance indicators across multiple platforms to evaluate the full user journey and true acquisition costs. •Develop and define KPI’s per Channel Managers within PPC, SEO, Social, Display, and Analytics etc then identify how to develop and grow each channel. Through Paid & Non Paid marketing initiatives.

Senior SEM Manager

• Aug 2013 - Aug 2014

• Conceptualize and implement optimization strategies and tests for SEM/Display campaigns • Manage daily execution of paid search campaigns including paid search, banners and display, retargeting, and promoted social campaigns, Gmail Sponsored Posts, Yandex, Google, Bing, 2nd tier engines • Work with global marketing teams to ensure lead requirements from SEM/Display marketing are achieved • Actively drive down acquisition costs by optimizing SEM/Display campaigns • Keep up to date with paid search best practices, strategies, and technologies. • Hands-on bid optimization to meet and exceed volume and ROI targets |• Optimize to a goal of 140%+ ROI on average, with high being 164% ROI • Build and execute keyword expansion plans • A/B test landing pages, messaging and multiple user experiences • Contribute to other team projects and initiatives, remaining flexible and willing to contribute • Set goals and execute under tight deadlines • Understand the nuances of both the demand and supply side of a marketplace.

SEM & Display Strategist

• Nov 2009 - Aug 2013

•Learning then training colleagues about how to push the campaigns via the 1st and 2nd tier AdExchanges •Focus on local and Global implementation of Search, Display & Remarketing campaigns. Management of brand awareness standards. Improving client ROI by maintaining products, data lists, technology, remarketing, and initiating strategic optimization. •Learning then training colleagues about how to push the campaigns via the 1st and 2nd tier AdExchanges •Focus on local and Global implementation of Search, Display & Remarketing campaigns. Management of brand awareness standards. Improving client ROI by maintaining products, data lists, technology, remarketing, and initiating strategic optimization.

Senior Search Specialist

• Aug 2008 - Oct 2009

•Focusing on local and EMEA implementation of Search Marketing campaigns. Managing translations projects from multiple vendors. Implementation of online ad campaigns via major search engines Google, Yahoo & MSN. Implementing of new adcopy based on a variety of criteria dictated by the client. Management of brand awareness standards. Improving client ROI by maintaining products, data, lists, technology, and initiating strategic services. Fastbridge was the SEM team for IPG Belgium •First full scale EMEA client audit and optimization •Managing and creating internal network for translation work for local offices to assist each other. •My first and only Pecha Kucha presentation for the Digital team in Brussels 150+ people in attendance.

SEM Specialist

• Jan 2007 - Aug 2008

•Specializing in paid search and managing internet marketing projects. Creation and implementation of online ad campaigns via major search engines Google, Yahoo & MSN Ask and also working with 2nd tier search engines. Creating and implementing new adcopy based on a variety of criteria dictated by the client. Management of brand awareness standards. Improving client ROI by maintaining products, data, lists, technology, and initiating strategic services. Creating new accounts with pure ROI driven results. Auditing keywords and updating content to maintain overall rank in search listings •Managing and optimizing 500k+ monthly budget split between 61 separate websites for a single client •Managing over 750k Budget split between 14 separate clients while maintain client KPI’s