Head of Digital Partnerships, US

• May 2023 - Present

Manager, Music Promotion

• Oct 2021 - May 2023

Culture & Creative Strategy Director

• Jan 2015 - Oct 2021

Tiffany Tyson is the Culture & Creative Director at Versus Creative, an agency that works to connect fans to music and culture. With expertise in digital content, fan experiences, strategic partnerships and curation, Tiffany leads unique campaigns for her clients, achieving measurable growth in reach, revenue, and cultural importance in a noisy, fast-paced space. Tiffany has represented clients that include Goldenvoice Festivals, Spotify, Amazon, Facebook, Monotone Management and DanceOn, as well as dozens of top-tier artists, to develop and execute scalable on- and offline strategies. Show less

Marketing Manager + talent buyer

• Sep 2014 - Jan 2015

Marketing Manager

• Jul 2014 - Jan 2015

Thriving in a diverse role for this blossoming company that offers a tightly-curated list of underground events in Southern California & the Pacific Northwest. Curated detailed lists of all city events related to art, music, fashion, food, & comedy in LA, SF, & PDX. • Negotiated and onboarded 20 music, comedy and art partners on the ticketing platform resulting in expanding to the San Francisco market. • Curated and segmented editorial content to increase engagement, social and drive ticket sales. • Researched competitive solutions and maintained competitive market comparisons and evaluations to revise and enhance ticketing platforms. • Doubled social following through lead generation and promotional activations. • High-level assistance on all talent buys including artists such as Fred Falke, Tensnake, & Tim Sweeney • Adeptly managed & guided all aspects of social media presence across all relevant platforms • Spearheaded highly successful ticket giveaway campaign to San Francisco-based shows • Increased e-mail list by 260% during tenure Show less

Regional Sales Manager

• Oct 2013 - Jul 2014

Provided outstanding sales expertise for this cloud-based solution that allows organizations to centrally discover, audit, & protect it’s social networking presence & accounts. • Worked cross-functionally with System Engineers, Data, Marketing, Product and Executive teams to outline and prepare account strategies and presentations to solicit new business. • Spearheaded full client cycle including lead generation, cold calling and closing. • Partnered with Hootsuite to enhance product offering and produced new revenue streams. • Consistently met or exceeded all goals & sales targets. • Expertly managed full client cycle including lead prospecting/generation, cold calling, & closing. • Partnered with the channel to drive incremental revenue. • Worked with System Engineers to prepare account strategies & plan. Show less

Marketing & Artist Relations Manager

• Oct 2012 - May 2014

Effectively provided leadership in managing all marketing initiatives and artist relations for this influential and primary fixture in the California nightlife and music scene. Oversaw all aspects of social, on-site leadership, booking travel & accommodations, hospitality riders and maintained communication with artist teams. • Key player in a highly successful period: - Named ‘Top Part of the Weekend’ 20+ times by SF Weekly - Sold out +1000 capacity venue 20+ times • Provided valuable assistance in booking many notable artists including Disclosure, Julio Bashmore, Duke Dumont, and Skream. • Led artist hospitality and acted as a liaison between artist and venue. • Launched and executed social strategy to drive ticket sales and enhanced social following by 250%. • Achieved phenomenal artist satisfaction with over 90% first-time booking follow up events Show less

Inside Sales/ Social Media Manager

• Sep 2012 - Oct 2013

Flourished & excelled in providing inside sales support while managing the social media efforts of this organization that securely mobilizes enterprise data for smart devices & offers an award-winning mobile app security platform. • Partnered with developers to integrate embedded security in apps to reduce build costs by 10%. • Produced qualified leads from trade shows, cold calls and contacted 200 people daily to generate new business and increase sales. • Conceived and executed company's social media strategy and process to increase brand awareness. • Created & organized internal referral program to target developers and drive incremental revenue. • Lead for Developer meetup program introducing San Francisco developers to Mocana’s platform. Show less