Laurel Lopez (Olguin)

Marketing Coordinator of Events, Promotions & Administration at Aftermarket Auto Parts Alliance, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency

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Charlotte Grimmett, CMP

I had the pleasure of working with Laurel Olguin at the Aftermarket Auto Parts Alliance for a year and a half. She was not only a joy to be around but she is incredibly passionate about every task put in front of her. Laurel is a constant in any job she is doing, she thrives on learning and challenging herself not only in the core elements of her job - but also other tasks that extend well beyond the scope of her role. Laurel thrives on relationships and learning how people operate. Once she understands a person, it’s like something clicks and she knows how to work with them and anticipate their needs with any project. Her role as a Marketing Administrator allowed her to exercise that skill while working on site at events, communicating with external companies and other departments, reviewing and analyzing data, and creating new projects to help the company excel. Although I know that Laurel will thrive in any position, I was particularly impressed with her ability to handle multiple tasks and projects with ease. Laurel is an incredibly strong employee and her willingness to learn to take on new responsibilities is something to be desired in any profession. Laurel is an outstanding employee and would be an incredible asset to any company.

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Credentials

  • Event Management Certification
    Cvent
    Mar, 2020
    - Nov, 2024

Experience

    • United States
    • Automotive
    • 1 - 100 Employee
    • Marketing Coordinator of Events, Promotions & Administration
      • Oct 2021 - Present

    • Marketing Administrator
      • Dec 2018 - Oct 2021

      • Handles administrative functions for marketing team including answering phones, sending emails and calendar invites, gathers marketing research & reporting, compose presentations, remains well organized and maintains excellent relationships with Alliance shareholders and vendors• Assist Alliance's Vice President of Sales & Marketing with tasks completed within their time frame• Assists with the preparation, on-site run of show & execution of promotional sweepstakes, meetings and a triannual convention• Coordinates incoming and outgoing shipments of sweepstakes promotional items, meeting items, and event items• Creates & maintains program documents with accurate and up-to-date information• Coordinates with product & marketing vendors for up-to-date marketing materials, webinars and reports • Assists in the preparation & execution of monthly marketing and committee webinars• Assists with the processing of profit & loss analysis reports, coding invoices, distribution of national rebates and quarterly billing of shareholders• Monitors and up keeps marketing e-store inventory quantities level • Provide support to activities that partake at Alliance HQ and assists other departments as needed Show less

    • United States
    • Spectator Sports
    • 500 - 600 Employee
    • Service Innovation Representative
      • Sep 2018 - Sep 2019

      • Build positive customer relations by greeting customers, interact with guests, answering questions and ensuring the upmost quality of customer service is given • Assist team members in ensuring all guests enter & exit the AT&T Center in a safe environment, help direct guest to the proper areas and remain alert to ensure all areas are safe • Communicate with upper management to assistant and solve any issues or disputes that come about • Help assist in all areas of the arena and compete tasks given by upper management • Uphold the Spurs Sports & Entertainment values and morals Show less

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Bindery Assistant
      • Feb 2016 - Nov 2018

      • Review and create job jackets consisting of reference materials, product specs and contractual requirements • Responsible for ensuring printing projects are produced at exact and precise dimensions • Work with a team in the creation, completion and delivery of products including hardbound, paperback, brochures, magazines, comics, signage, etc. • Communicate with upper management to solve misprints and dimension issues • Worked on projects consisting of meticulous detail • Assist in building customer relations by greeting customers, answering telephones, and sending emails to showcase products offered Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Corporate Alliance Fulfillment Sponsorship & Intern
      • Mar 2015 - Dec 2015

      • Managed a marketing team in multiple daily event activities promoting corporate contractual sponsorships • Contributed to the planning, run-of-show and evaluation of sponsorship events including 5K walks & runs, seasonal parades, concerts, product displays, sweepstakes drawings, and creative competitions • Assist with upper management to create program recaps for sponsorship clients and prospects • Tasked with the responsibility to ensure all digital marketing media properly broadcasted with the contractual ads • Tasked with the responsibility to ensure that all promotional signage showcased in high traffic areas • Assist in building guest relations by welcoming guest, ensuring park was safe & clean and answering any questions guests may have Show less

    • United States
    • Restaurants
    • 700 & Above Employee
    • Waitress
      • Aug 2013 - Jan 2015

      • Led and managed afternoon shift change responsibilities for incoming and outgoing servers • Multitasked to serve more than one customer at a time while answering questions on products and contribute to upselling items • Communicated between hosts, bar staff, kitchen staff & managers to ensure that all orders were accurate and delivered in a timely manner for a positive dining experience • Supported other areas of the restaurant as needed including training new staff members, answering telephones, and completing financial transactions for customers Show less

Education

  • The University of Texas at San Antonio
    B.B.A. in Sport, Event and Tourism Management, Marketing/Management, General
    2012 - 2016

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