Kristen Crawley
Senior Development Director at United Way of the Coastal Empire- Claim this Profile
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Spanish Limited working proficiency
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English -
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Bio
Gordon K Matthews
Kristen’s energy and enthusiasm is contagious!
Kyle Harding
Kristen was on my team as a United Way Ambassador for our 2020 giving campaign. This is a role that is challenging in a normal year, and made more so by the pandemic. Kristen embraced the role and the mission entirely, and her performance was excellent. Her work ethic is very strong, and she has broad capability that spans from task performance to multi-level influence. She is equally capable making outbound phone calls, reporting to the board, giving in-person and video presentations, and brainstorming strategies for improvement. She has excellent networking, communication, and selling skills, and she is truly a team player. I think she is motivated by her values, which run deep. I would not hesitate to have her on my team in any capacity from sales and marketing, to project management, to leadership.
Gordon K Matthews
Kristen’s energy and enthusiasm is contagious!
Kyle Harding
Kristen was on my team as a United Way Ambassador for our 2020 giving campaign. This is a role that is challenging in a normal year, and made more so by the pandemic. Kristen embraced the role and the mission entirely, and her performance was excellent. Her work ethic is very strong, and she has broad capability that spans from task performance to multi-level influence. She is equally capable making outbound phone calls, reporting to the board, giving in-person and video presentations, and brainstorming strategies for improvement. She has excellent networking, communication, and selling skills, and she is truly a team player. I think she is motivated by her values, which run deep. I would not hesitate to have her on my team in any capacity from sales and marketing, to project management, to leadership.
Gordon K Matthews
Kristen’s energy and enthusiasm is contagious!
Kyle Harding
Kristen was on my team as a United Way Ambassador for our 2020 giving campaign. This is a role that is challenging in a normal year, and made more so by the pandemic. Kristen embraced the role and the mission entirely, and her performance was excellent. Her work ethic is very strong, and she has broad capability that spans from task performance to multi-level influence. She is equally capable making outbound phone calls, reporting to the board, giving in-person and video presentations, and brainstorming strategies for improvement. She has excellent networking, communication, and selling skills, and she is truly a team player. I think she is motivated by her values, which run deep. I would not hesitate to have her on my team in any capacity from sales and marketing, to project management, to leadership.
Gordon K Matthews
Kristen’s energy and enthusiasm is contagious!
Kyle Harding
Kristen was on my team as a United Way Ambassador for our 2020 giving campaign. This is a role that is challenging in a normal year, and made more so by the pandemic. Kristen embraced the role and the mission entirely, and her performance was excellent. Her work ethic is very strong, and she has broad capability that spans from task performance to multi-level influence. She is equally capable making outbound phone calls, reporting to the board, giving in-person and video presentations, and brainstorming strategies for improvement. She has excellent networking, communication, and selling skills, and she is truly a team player. I think she is motivated by her values, which run deep. I would not hesitate to have her on my team in any capacity from sales and marketing, to project management, to leadership.
Experience
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United Way of the Coastal Empire
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United States
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Non-profit Organizations
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1 - 100 Employee
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Senior Development Director
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Jan 2023 - Present
Manage key projects and implement strategies that advance departmental and organizational goals focused on generating revenue and engaging donors
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Development Director
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May 2021 - Feb 2023
Campaign planning, volunteer management, and improving lives by supporting the efforts of United Way’s programs and services throughout the Coastal Empire
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Marketing Director
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Jan 2021 - Aug 2021
Social media, project management, inter-company marketing liaison, media coordination
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United Way of the Coastal Empire
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United States
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Non-profit Organizations
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1 - 100 Employee
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2020 Ambassador
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Aug 2020 - Nov 2020
My time as an Ambassador was three months of engaging with community leaders and businesses to further support the efforts of our local non-profits focused on providing all access to health, education, and financial stability. It kindled my internal fire to serve at a greater capacity at United Way. Public speaking, organization, leadership, teamwork, determination, persistence, compassion, empathy, focus, and celebration. My time as an Ambassador was three months of engaging with community leaders and businesses to further support the efforts of our local non-profits focused on providing all access to health, education, and financial stability. It kindled my internal fire to serve at a greater capacity at United Way. Public speaking, organization, leadership, teamwork, determination, persistence, compassion, empathy, focus, and celebration.
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Clark Creative Communications
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Jan 2020 - Aug 2020
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Savannah Bee Company
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United States
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Manufacturing
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1 - 100 Employee
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Sales Director
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Jan 2016 - Jan 2020
Developed a diverse account portfolio ranging from independent retailers, major national retailers, international distributors and professional corporations while consistently exceeding gross profit target metrics.Managed and grew placement in key national retailers: Kohl's, Neiman Marcus, Bloomingdales, Belk, Nordstrom, and Dillard's with 312% surge in 2019.Created Corporate Gifts sector in 2017 and grew it tenfold.Utilized government and local agencies for international marketing and support to save 50% on marketing and trade show expenses.Researched and traveled to international markets for global expansion including staff training for 300 retail locations in the U.A.E. and launching products on live U.K. national television. Show less
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Sales Manager Independent Retail and Export
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Dec 2013 - Dec 2015
Vetted and implemented a CRM system and an online wholesale ordering platform for more efficient order entry and easier customer reorder.Increased revenue from $700,000 to $1.2+ million through improved account acquisition and premium customer experience.Designed wholesale collateral: monthly e-newsletters, catalog, point of sale materials, and sales sheets, leading to more engaged and knowledgeable customers.Selected, supervised, and incentivized 4 outside regional sales teams for greater customer support.Created product pairings for live national television promotions resulting in more brand awareness and product sell-thru. Show less
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Sales Representative
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Jun 2010 - Nov 2013
Managed 950+ independent retail accounts and increased customer retention.Increased brand exposure and sales through trade shows and product demonstrations in national grocers.Set-up, break-down and present at national trade shows.
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Toys"R"Us
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United States
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Retail
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700 & Above Employee
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Assistant Store Manager
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Jan 2010 - Jun 2010
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STATESBORO MALL MERCHANTS ASSOCIATION, INC.
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United States
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Marketing Intern
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Aug 2009 - Dec 2009
Calendar forecasting and event planning Calendar forecasting and event planning
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Education
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2005 - 2009
Georgia Southern University
Bachelor of Science & Bachelor of Arts, Public Relations and Modern Languages - Spanish -
2001 - 2005
Roswell High School
Community
