Experience

Epson Canada

• Canada
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Assistant Marketing Manager B2B

  • Aug 2022 - Present



Loops Integrated Digital

• Canada
• Advertising Services
• 1 - 100 Employee

• Consultant - Digital Content & Strategy

  • Dec 2021 - Jan 2023



Panasonic North America

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Specialist

  • Jun 2021 - Aug 2022



Staples Professional

• Canada
• Retail Office Equipment
• 500 - 600 Employee

• Marketing Specialist, Advertising

  • May 2018 - Jun 2021

  STRATEGY AND PLANNING • Strategically align all advertising initiatives with the overall marketing strategy and brand direction • Budget forecasting and maintenance for all digital and printed advertising initiatives: Invoice processing and accruals, forecasting, monthly balancing. • Ideate and execute digital initiatives that include paid search, display advertising, local, SEO, retargeting, Facebook, Instagram, and LinkedIn paid DIGITAL ADVERTISING (SEM, SEO AND SOCIAL) • Daily account management, and optimization of google search and display campaigns • Conduct keyword research, create ad copy and generate reports for B2B Google Search and Display ads • Have ownership and management of all social paid advertising platforms including Facebook, LinkedIn, Instagram, and Twitter • Optimize the website to drive organic traffic through SEO initiatives • Identify remarketing opportunities and create campaigns including display campaigns INTEGRATED CAMPAIGNS • Create integrated marketing campaigns that meet business and marketing strategies and objectives • Collaborate with Line of Business Specialists, Merchandising team, and vendors to develop digital campaigns for existing customers • Lead brainstorm sessions with team members to develop new ideas LANDING PAGE OPTIMIZATION • A/B testing of landing pages and understand user behavior using tools like crazy egg • Search optimization of products on our e-commerce website using bloom reach CONTENT MARKETING • Plan, execute and elevate content strategies to drive high engagement across all channels, including website, social media, and other online channels • Plan podcast content, lead production, coordinate between speakers and hosts for alignment and drive engagement to the podcast channel • Write SEO optimized content for landing pages ANALYTICS AND REPORTING • Monitor and optimize campaign performance, create daily, weekly, monthly reports, in-depth analysis of website and channels to improve growth Show less



Canadian Journalism Foundation

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Social Media Marketing Specialist

  • May 2018 - May 2018

  • Social Media account management and promotion of the event • Event and Marketing coordination for World News Day Event supported by CBC News and hosted by the Canadian Journalism Foundation • Social Media account management and promotion of the event • Event and Marketing coordination for World News Day Event supported by CBC News and hosted by the Canadian Journalism Foundation



Musafir.com

• United Arab Emirates
• Travel Arrangements
• 200 - 300 Employee

• Assistant Marketing Manager

  • Jun 2013 - Mar 2018

  STRATEGY AND PLANNING • Strategize, develop and execute ATL and BTL marketing plans aligned with the overall marketing strategy • Budget forecasting and maintenance for all digital and printed advertising initiatives DIGITAL ADVERTISING • Daily account management, and optimization of google search and display campaigns • Have ownership and management of all social paid advertising platforms including Facebook, LinkedIn, Instagram, and Twitter • Lead performance marketing (influencers marketing programs) for content marketing and paid advertising CONTENT MARKETING • Plan, execute and elevate content strategies to drive high engagement across all channels, including website, social media, and other online channels • Create and manage content for social media, podcast, and video development, develop engaging contests CREATIVE EXECUTION • Responsible for briefing and working alongside the in-house, freelance, and agency partner’s on creative projects for campaigns and advertising INTEGRATED CAMPAIGNS • Create integrated marketing campaigns that meet business and marketing strategies and objectives • Digital campaigns and online inventory management for tourism boards like Singapore, Jordan and India. This initiative generated a total revenue of $650,000 in 2017 TEAM MANAGEMENT • Manage a team of 3 designers and 2 content marketing professionals for their day to day tasks EMAIL CAMPAIGN • Design and implement direct email marketing campaigns using marketing automation platform • Ideate and create trigger email campaigns to educate, engage, and convert potential travellers • Plan, design, and execute lifecycle marketing emails to drive increased campaign engagement and conversion ANALYTICS AND REPORTING • Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI Show less



Aimia Inc

• Canada
• Capital Markets
• 200 - 300 Employee

• Marketing Executive

  • Feb 2007 - Jun 2013

  • Work closely with the team in the strategizing and driving the campaign plans, in proactively suggesting ideas and improvements to clients, contributing to both clients and company • Plan and execute company events, conferences and sponsorship events for the organization • Planning, developing and implementing effective marketing communication campaigns including Email and social media campaign management • Write and proofread marketing copy for both online and print campaigns • Working with in-house designers to produce materials of visual impact and within brand guidelines • Coordinate Marketing activities - ATL and BTL advertising, sponsorships, endorsements, online media, printing, fabrication, road-shows and PR activities and manage the Marketing budget • Liaise with the in-house and external agencies regarding the creative production and improvements • Develop relationships with key stakeholders both internal and external • Provide day-to-day support for the Marketing team Show less



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Sales Representative

  • Jun 2006 - Jan 2007

   Achieve daily and monthly sales targets  Collection and filing of necessary documents for approval  Verification of the eligibility details of customers  Coordinate between the customer and approvals department  Achieve daily and monthly sales targets  Collection and filing of necessary documents for approval  Verification of the eligibility details of customers  Coordinate between the customer and approvals department