Kyra Hale Lyden
Strategy Director at Spark Foundry NZ- Claim this Profile
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Topline Score
Bio
Miri Kang
Kyra has been a go-getter since the day I started working with her. She has an amazing personality that makes everyone feel cared for - client and colleagues, and she's not afraid to have the hard conversation to make things happen. I'd happily recommend Kyra.
Anita Greenfield
Kyra is full of passion and energy for Digital Marketing. She was an absolute star with clients and was able to handle tight deadlines and multiple stakeholders with ease. With her can do attitude and willingness to learn it’s no doubt that she will continue to skyrocket in her career. Admittedly I was gutted when Kyra left the team as she truly was an asset and had formed great relationships with her clients. I would work with her again any day and I have confidence that she will succeed in all future endeavors.
Miri Kang
Kyra has been a go-getter since the day I started working with her. She has an amazing personality that makes everyone feel cared for - client and colleagues, and she's not afraid to have the hard conversation to make things happen. I'd happily recommend Kyra.
Anita Greenfield
Kyra is full of passion and energy for Digital Marketing. She was an absolute star with clients and was able to handle tight deadlines and multiple stakeholders with ease. With her can do attitude and willingness to learn it’s no doubt that she will continue to skyrocket in her career. Admittedly I was gutted when Kyra left the team as she truly was an asset and had formed great relationships with her clients. I would work with her again any day and I have confidence that she will succeed in all future endeavors.
Miri Kang
Kyra has been a go-getter since the day I started working with her. She has an amazing personality that makes everyone feel cared for - client and colleagues, and she's not afraid to have the hard conversation to make things happen. I'd happily recommend Kyra.
Anita Greenfield
Kyra is full of passion and energy for Digital Marketing. She was an absolute star with clients and was able to handle tight deadlines and multiple stakeholders with ease. With her can do attitude and willingness to learn it’s no doubt that she will continue to skyrocket in her career. Admittedly I was gutted when Kyra left the team as she truly was an asset and had formed great relationships with her clients. I would work with her again any day and I have confidence that she will succeed in all future endeavors.
Miri Kang
Kyra has been a go-getter since the day I started working with her. She has an amazing personality that makes everyone feel cared for - client and colleagues, and she's not afraid to have the hard conversation to make things happen. I'd happily recommend Kyra.
Anita Greenfield
Kyra is full of passion and energy for Digital Marketing. She was an absolute star with clients and was able to handle tight deadlines and multiple stakeholders with ease. With her can do attitude and willingness to learn it’s no doubt that she will continue to skyrocket in her career. Admittedly I was gutted when Kyra left the team as she truly was an asset and had formed great relationships with her clients. I would work with her again any day and I have confidence that she will succeed in all future endeavors.
Credentials
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Business Strategy
SectionMay, 2023- Nov, 2024 -
Facebook Blueprint Qualified
Facebook Advertising -
Google AdWords
Google -
Google Analytics
Google
Experience
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Spark Foundry NZ
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New Zealand
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Advertising Services
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1 - 100 Employee
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Strategy Director
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Jan 2022 - Present
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OMD New Zealand
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New Zealand
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Advertising Services
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100 - 200 Employee
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Strategy Director
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Aug 2021 - Jan 2022
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Strategy Director
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Mar 2021 - Aug 2021
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Associate Strategy Director
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Nov 2020 - Mar 2021
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Strategy Manager
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Feb 2019 - Nov 2020
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Senior Communications Planner
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May 2018 - Apr 2019
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FCB Aotearoa
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New Zealand
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Advertising Services
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100 - 200 Employee
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Senior Account Manager
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Feb 2018 - May 2018
Creative suit on Vodafone - Brand/Network/Enterprise
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Account Manager
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Mar 2017 - Feb 2018
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OMD New Zealand
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New Zealand
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Advertising Services
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100 - 200 Employee
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Account Manager - Digital & Offline
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Sep 2015 - Apr 2017
Main client contact & Media planning across all channels (digital and offline)Includes:- Financial management- People management - Programmatic & digital strategy- Retargeting strategy- Integrated campaign strategy- Conversion rate optimisation- SEO & SEMClients:- Heinz/Wattie's- Independent Liquor - RTD's and Spirits- Heart of the City- Frucor- Roadshow Films- Kathmandu- Tourism Victoria- Selleys- Bauer Media
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Search Engine Marketing Specialist
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Mar 2015 - Aug 2015
Client facing Specialist in:- Google AdWords (SEM)- Google Analytics- Programmatic advertising Clients: Frucor, PlayStation, Hasbro, Brother NZ, Heinz, Wattie's, Green Cross Health, Silver Fern Farms, Ziera, Beds R Us, Hire A Hubby, Green Acres.
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Digital Specialist
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Apr 2014 - Mar 2015
Main client contact , Digital strategy and implementation across:Google AdWords (SEM)Google AnalyticsFacebookMail ChimpDigital projects – App & Website builds
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Digital Executive
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Dec 2013 - Apr 2014
Client services and digital implementation across:Google AdWords (SEM)Google AnalyticsFacebookMail ChimpDigital projects – App & Website builds
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Auckland Council
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New Zealand
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Government Administration
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700 & Above Employee
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Marketing Coordinator
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Dec 2013 - Mar 2014
Summer placement. Summer placement.
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Auckland Council Pools & Leisure
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Auckland, New Zealand
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Head of Programming
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Mar 2013 - Mar 2014
I ran the councils North Auckland swim schools and water polo league. I ran the councils North Auckland swim schools and water polo league.
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Head Water Polo Coach
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Jan 2011 - Mar 2014
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Education
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2012 - 2014
University of Auckland
Bachelor of Commerce (B.Com.), Marketing and Commercial Law -
2010 - 2013
University of Auckland
Bachelor of Arts (B.A.), Media, Film and Television and Politics and International Relations
Community
