Gemma Purser
Social Media Lead at British Bobsleigh & Skeleton Association- Claim this Profile
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Bio
Credentials
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Google Analytics for Beginners
Google Analytics for BusinessSep, 2020- Nov, 2024 -
LinkedIn Marketing Success Hub
LinkedInSep, 2020- Nov, 2024 -
HubSpot Social Media Marketing Certifcation Course
HubSpotAug, 2020- Nov, 2024 -
Twitter Flight School - Digital & Social Qualification
TwitterAug, 2020- Nov, 2024 -
Create a social media marketing campaign
Institute of CodingJul, 2020- Nov, 2024 -
How to create great online content
Institute of CodingJul, 2020- Nov, 2024 -
Safeguarding Children & Young People
UK CoachingMar, 2023- Nov, 2024
Experience
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British Bobsleigh & Skeleton Association
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United Kingdom
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Spectator Sports
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1 - 100 Employee
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Social Media Lead
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Sep 2022 - Present
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Oakman Inns & Restaurants Ltd
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United Kingdom
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Restaurants
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200 - 300 Employee
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Bar Waitress
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Jun 2022 - Present
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British Bobsleigh & Skeleton Association
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United Kingdom
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Spectator Sports
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1 - 100 Employee
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Performance Support Placement Student
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Jul 2021 - Jun 2022
- Training Load Monitoring - Specific Training Support (e.g. Push Track Session)- Databasing- Performance Data Collection and Analysis (Push Track/Strength & Conditioning)- Athlete Tracking- Talent ID- Organised and Lead Training Camps abroad (Scheduling/Delegating)- Performance Analysis
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Social Media Lead Volunteer
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Jul 2021 - Jun 2022
• Lead on all ideation, production, and delivery of content across all social platforms throughout the BMW IBSF World Cup season and throughout the Beijing 2022 Winter Olympic Games. As well as leading on all internally captured content production (photo and video).• Sole creator of all creative content, including graphics, photographs, and videos. Included using Adobe Photoshop, Premiere Pro, Affect effects, procreate and Canva.• Created content that supports the organization’s digital and content strategy which promotes both the sports and the athletes, to keep them relevant throughout the year.• Management of content calendar and 24/7 monitoring of all social channels to engage with fans, athletes, and other Olympic sports during the Beijing Winter Games.• Created all copy for all social accounts; lnstagram, Facebook, Twitter and LinkedIn.• Worked directly with large corporations; Facebook Meta, BBC Sport, BBC Sounds, BBC 5 Live Sport, EuroSport, Discovery+, Allen Ford UK and Team GB.• Worked directly with Olympic athletes and other National Governing bodies to create industry-leading content.• Produced key campaign digital reports to support company insights.• 6 months into my role, lnstagram reach increased by 437%, Profile visits increased by 264.8% and following increased by 2,000.• In the past 90 days on Twitter, we have an 1.9% Engagement rate, 1.7 million Impressions. And in the past 4 months Twitter following increased by 9.83% compared to the previous 6 months (without my assistance) with only 0.083%.These statistics are a result of organic growth on the social accounts. Show less
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Slug and Lettuce Bath, Bath
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United Kingdom
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Human Resources
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1 - 100 Employee
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Bartender
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Mar 2022 - May 2022
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Loughborough Sport
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United Kingdom
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Spectator Sports
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100 - 200 Employee
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Rugby Media, Marketing & Communications Volunteer
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Nov 2020 - Jul 2021
- Constantly updating the team's social pages, e.g. live updates of the game via Instagram stories or Twitter feeds, or promoting upcoming fixtures.- Producing digital media content with the Rugby Programme staff for website content. - Creation of copy for media partners and the University.- Taking action shots and videoing footage for montages for future promotions.- Developing communication and networking skills by having regular communication with staff and volunteers within the Rugby Programme, and networking with internal and external partners. Show less
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Women's 1 Football Team Performance Analyst Volunteer
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Sep 2019 - Jul 2021
- Film and code all team games (home/away) using Sportscode and HUDL- Producing team statistics to gain a more detailed review of the performance- Collecting and analysing performance data to perform the benchmark analysis on performance throughout the season including cumulative statistics.
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Media, Marketing and Communications Volunteer for Loughborough AU Hockey
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Sep 2019 - Mar 2020
- Constantly updating the team's social pages, e.g. live updates of the game via Instagram stories or Twitter feeds, or promoting upcoming fixtures.- Taking action shots and videoing footage for montages for future promotions- Developing self-management and organisational skills to execute high standard of content
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David Lloyd Leisure
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United Kingdom
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Wellness and Fitness Services
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700 & Above Employee
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Kids Coach
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Sep 2018 - Apr 2021
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Infopro Digital
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France
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Technology, Information and Internet
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700 & Above Employee
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Marketing Assistant (Work Experience)
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Jul 2020 - Aug 2020
- Creation of weekly email campaigns for up to 4 conferences going on at one time; copy for emails, data analysis. - Scheduling and creating copy for social media accounts; LinkedIn, Twitter and Facebook via HubSpot. - Designing of social cards and print ads across different brands; FinTech, WatersTechnology and Future of Insurance. - Responsibility of updating the functioning of event websites including content and features. - Creation of weekly email campaigns for up to 4 conferences going on at one time; copy for emails, data analysis. - Scheduling and creating copy for social media accounts; LinkedIn, Twitter and Facebook via HubSpot. - Designing of social cards and print ads across different brands; FinTech, WatersTechnology and Future of Insurance. - Responsibility of updating the functioning of event websites including content and features.
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Academy Liverpool Football Club
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United Kingdom
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Wellness and Fitness Services
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Football AU Coaches CPD day
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Feb 2020 - Feb 2020
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PizzaExpress
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United Kingdom
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Food and Beverage Services
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700 & Above Employee
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Waitress
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Oct 2017 - Sep 2018
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Basildon & Thurrock University Hospitals NHS Foundation Trust
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United Kingdom
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Hospitals and Health Care
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700 & Above Employee
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Physiotherapist Work Experience
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Jun 2018 - Jul 2018
I undertook work experience in a Physiotherapy Unit for Amputees at Basildon Hospital whereby I shadowed medical professionals dealing with rehabilitation in clients suffering from below or above the knee, above the elbow amputations. The rehabilitation allowed individuals to become accustomed to their amputated limb and maximise individual physical potential. It was a rewarding experience where I saw first hand how Physiotherapists improve clients independence and overall quality of life. In particular, I was able to witness a client walk for the first time in 6 years. Overall, this experience allowed me to develop my communication skills with the public and how to convey scientific knowledge in a way that people would understand. Show less
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Education
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Loughborough University
Bachelor's degree, Sports Science, Coaching and Physical Education -
The King John Sixth Form
A-Level's, Mathematics, Media Studies, Physical Education -
The King John School
GCSE's, 10 Results, including Communication and Media Studies