Experience

Techstars

• Venture Capital and Private Equity Principals
• 500 - 600 Employee

• Founder Catalyst Program

  • Oct 2023 - Present



Agent Lunar

• Software Development

• Co-Founder & Co-CEO

  • Jul 2023 - Present

  London, England, United Kingdom Agent Lunar is the AI-Powered Chief Marketing Officer built for small businesses. Here at Lunar, we believe that small businesses are the key drivers of economic progress, boosting job creation and innovation. We’re pioneering the future of digital marketing to transform how small businesses engage with their audience online, because what would our society be without them? We’re on a mission to ensure small businesses have the tools and knowledge needed to contribute to a thriving economy and… Show more Agent Lunar is the AI-Powered Chief Marketing Officer built for small businesses. Here at Lunar, we believe that small businesses are the key drivers of economic progress, boosting job creation and innovation. We’re pioneering the future of digital marketing to transform how small businesses engage with their audience online, because what would our society be without them? We’re on a mission to ensure small businesses have the tools and knowledge needed to contribute to a thriving economy and vibrant society. Show less



UBS

• Switzerland
• Financial Services
• 700 & Above Employee

• Executive Director, Global Head of Digital Marketing (Global Wealth Management)

  • 2023 - Jun 2023

  Zurich, Switzerland Promoted 5x within 6 years to build, refine, and scale firm’s digital marketing capabilities, solidifying marketing as a value-add revenue generator. Partner with CIO to develop and execute brand awareness and product marketing strategies that increase client acquisition and maximise ROI. Mobilise cross-functional teams to conceptualise and implement digital transformation projects that deliver unparalleled consumer and business value (e.g. Year Ahead 2023). Serve as SEO guru, coaching… Show more Promoted 5x within 6 years to build, refine, and scale firm’s digital marketing capabilities, solidifying marketing as a value-add revenue generator. Partner with CIO to develop and execute brand awareness and product marketing strategies that increase client acquisition and maximise ROI. Mobilise cross-functional teams to conceptualise and implement digital transformation projects that deliver unparalleled consumer and business value (e.g. Year Ahead 2023). Serve as SEO guru, coaching internal teams and stakeholders on new techniques and tools that improve traffic quality, user engagement, and content development. Key Impacts • Built digital marketing team from ground up. • Steered development of firm’s new strategic digital marketing roadmap. • Significantly boosted client base through a 38% acquisition rate, outpacing industry benchmarks.

• Director, Head of Digital Marketing (Global Wealth Management Chief Investment Office)

  • 2018 - 2023

  Zurich, Switzerland Developed the digital content and marketing strategy in line with the brand and group strategy. Drove the team to implement the digital strategy and ensure monitoring and operational management of the various digital projects. Expertise in identifying new customer acquisition and growth strategies, maximising exposure through storytelling, improving user journeys, and optimising marketing campaign performance. Key Impacts • Created new digital marketing service model for 4 regions… Show more Developed the digital content and marketing strategy in line with the brand and group strategy. Drove the team to implement the digital strategy and ensure monitoring and operational management of the various digital projects. Expertise in identifying new customer acquisition and growth strategies, maximising exposure through storytelling, improving user journeys, and optimising marketing campaign performance. Key Impacts • Created new digital marketing service model for 4 regions across CEEGI/MEA, APAC, LATAM and EMEA. • Developed cross-functional digital framework that enabled firm to automate analytic solutions. • Saved UBS from content cannibalisation threat by implementing new digital acquisition strategies. • Spearheaded 360 approach to campaign launches, including paid, organic, social media, and SEO. • Optimised value chain including digitising advisors. • Integrated new SEO strategy which led to 40% increase in organic leads. • Grew email database by over 50% after launching weekly newsletter. • Revised KPI strategy which optimised user journeys and saved costs.

• Digital Content Specialist (SmartWealth, fintech start-up)

  • 2017 - 2018

  Launched digital marketing initiatives and website technology releases. Optimised content to enhance ROI. Planned and briefed internal publishers and external journalists leveraging existing outputs. Key Impacts • Headed digital strategy that positioned UBS as the premier relationship-focused financial institution. • Developed SmartWealth's voice and branded messaging. • Served as Editor for UBS Investor Forum, published in national news outlets including CNN Money. • Led… Show more Launched digital marketing initiatives and website technology releases. Optimised content to enhance ROI. Planned and briefed internal publishers and external journalists leveraging existing outputs. Key Impacts • Headed digital strategy that positioned UBS as the premier relationship-focused financial institution. • Developed SmartWealth's voice and branded messaging. • Served as Editor for UBS Investor Forum, published in national news outlets including CNN Money. • Led social media marketing strategy as volunteer consultant for UBS Global Visionaries initiative.



The Fun Experts

• United Kingdom
• Events Services
• 1 - 100 Employee

• Digital Marketing Manager

  • 2016 - 2017

  Developed and implemented 360° marketing campaigns and digital transformation initiatives. Collaborated with stakeholders to uncover, write, and publish compelling content. Developed and wrote digital marketing copy. Owned all social media activity including Facebook, Instagram, LinkedIn, and Twitter. Key achievements • Built digital strategy from the ground up as company’s first Digital Marketing Manager. • Implemented award-winning (BIBAs 2017) CSR strategy. See… Show more Developed and implemented 360° marketing campaigns and digital transformation initiatives. Collaborated with stakeholders to uncover, write, and publish compelling content. Developed and wrote digital marketing copy. Owned all social media activity including Facebook, Instagram, LinkedIn, and Twitter. Key achievements • Built digital strategy from the ground up as company’s first Digital Marketing Manager. • Implemented award-winning (BIBAs 2017) CSR strategy. See copywriting skills below and ability to inject fun, charm, and laughter into text! Show less



Kin + Carta

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing & Social Media Specialist

  • 2016 - 2016

  Managed and maintained website content for diverse client portfolio. Directed and oversaw social media strategy and implementation. Monitored performance against KPIs using web analytics software. Conducted keyword research and reported on web statistics to demonstrate ROI and inform future strategy. Partnered with Account Managers to discover and develop engaging content. Key achievements • Grew new website visitors by 73% in less than a year. • Increased new social media… Show more Managed and maintained website content for diverse client portfolio. Directed and oversaw social media strategy and implementation. Monitored performance against KPIs using web analytics software. Conducted keyword research and reported on web statistics to demonstrate ROI and inform future strategy. Partnered with Account Managers to discover and develop engaging content. Key achievements • Grew new website visitors by 73% in less than a year. • Increased new social media followers by 60%, accruing 981.6% growth in social media impressions. Show less



TEFL Heaven

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• TEFL English Teacher

  • 2015 - 2016

  Sam Phran, Nakhon Pathom, Thailand Taught English at Nakprasit School. Explored South-East Asian culture. Developed increased independence, confidence, and a global mindset. Learned basic Thai language.



University of Central Lancashire

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Communications Project Manager

  • 2014 - 2015

  Developed and executed social media strategy, wrote content for digital and print publications, and oversaw event planning and production. Built and nurtured stakeholder relationships. Managed and maintained CMS. Key achievements • Spearheaded, built, and launched new website. • Introduced new social media channels that increased engagement.

• Junior Digital Marketing Consultant

  • 2013 - 2014

  Consulted for 3 start-up businesses. Built comprehensive prospects contact database in identified sectors. Coordinated direct marketing activities to prospects. Provided marketing support to promote business’ services. Conducted market research to identify potential clients. Gathered and stored potential client contact intelligence. Established effective, cutting-edge social media presence. Performed competitor analysis and developed marketing strategy.



BUNAC

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• J-1 Cultural Exchange

  • 2014 - 2014

  Learned how to interact in a multi-cultural environment, increased communication skills, and gained cross-cultural skills in a globalised world as Red Cross Lifeguard.



LUSH

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Intern

  • 2012 - 2012

  Gained hands-on experience in social media management, community management, creative design, brand management, trend forecasting, Hootsuite, Buffer, and Google Analytics.



TOPSHOP TOPMAN

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Concessions Manager

  • 2010 - 2011

  This is where my increased interest in Marketing began to develop with a desire to understand the customer's buying behaviour. Analysed sales and inventory to develop marketing and visual merchandising strategies.