Experience

New Leaders

• United States
• Information Services
• 1 - 100 Employee

• Consultant

  • Sep 2022 - Present

  Petaluma, California, United States



Stomp Sessions (Acquired by Outside, 2022)

• United States
• E-Learning Providers
• 1 - 100 Employee

• CTO / Co-Founder

  • Jan 2017 - Sep 2022

  Truckee, CA - Building a new subscription platform for outdoor sports (skate, surf, mountain bike) including video tutorials, digital coaching and DIY Tools - Mobile and web app design and development - Technology, marketing and business strategy - Capital fundraising



Trail Runner International

• Entrepreneur In Residence

  • Jan 2017 - Aug 2022

  Truckee, CA Building a new mobile platform for action sports/outdoor industry.



Brand Breadcrumbs

• United States
• IT Services and IT Consulting

• Principal

  • Aug 2011 - Jun 2017

  Truckee, CA Provide internet marketing strategy consulting and implementation services * CRM * Email marketing * Social media * Search engine optimization * Analytics * Mobile



Trail See, Inc.

• Founder

  • Jun 2014 - Mar 2017

  Truckee Created an iOS App and website that provides turn-by-turn directions for hiking, mountain biking and cross-country skiing trails. Starting with coverage in Lake Tahoe this app also provides a detailed trail search, recording and sharing trails with friends.



Clear Capital

• United States
• Financial Services
• 300 - 400 Employee

• Product Manager

  • May 2007 - Jul 2011

  Truckee, CA Reporting to the PMO Manager, managed product development and architecture for customer, vendor, and intranet products/toolsets * Led the launch of 4 new product lines resulting in over $30 million in new revenue * Designed external APIs to support new product lines resulting in 10 new integrations and over $10 million in revenue * Implemented new prioritization system for PMO (project management office) for all strategic business requests resulting in strategic product development… Show more Reporting to the PMO Manager, managed product development and architecture for customer, vendor, and intranet products/toolsets * Led the launch of 4 new product lines resulting in over $30 million in new revenue * Designed external APIs to support new product lines resulting in 10 new integrations and over $10 million in revenue * Implemented new prioritization system for PMO (project management office) for all strategic business requests resulting in strategic product development and more effective resource allocation * Implemented Confluence for team documentation system. Trained tech department to populate system as part of regular project work. * Led the redesign of the vendor workflow, which implemented web and mobile tools to increase efficiency and reduce vendor costs resulting in 10% increase in profitability Show less



Booth Creek

• eBusiness Marketing Manager

  • Jan 2006 - May 2007

  Truckee, CA Reporting to the Director of eBusiness, managed online marketing strategy and projects for 6 ski resorts marketing and intranet sites * Performed eCommerce usability study, implemented recommended improvements resulting in 300% increase in eCommerce purchases * Led the design, architecture and implementation of two resort web site redesigns resulting in increased usability, customer satisfaction and online sales * Implemented monthly analytics program to optimize advertising spend,… Show more Reporting to the Director of eBusiness, managed online marketing strategy and projects for 6 ski resorts marketing and intranet sites * Performed eCommerce usability study, implemented recommended improvements resulting in 300% increase in eCommerce purchases * Led the design, architecture and implementation of two resort web site redesigns resulting in increased usability, customer satisfaction and online sales * Implemented monthly analytics program to optimize advertising spend, site/campaign design and search engine optimization * Led information architecture and implementation for HR portal reducing maintenance costs and facilitating faster employee-manager communication * Increased marketing reach by implementing social media, mobile web pages and daily video projects Show less



Advanced Microbial Solutions

• Program Manager

  • Jun 2005 - Sep 2005

  Reporting to the CEO and Vice President of Strategy, managed website redesign and developed internet strategy. * Worked intimately with management, sales team and partners to develop 18 month internet marketing strategy roadmap to improve communication, increase sales opportunities/revenue * Developed information architecture and customer database to facilitate direct marketing programs * Implemented and architected content management system and reduced website maintenance cost and… Show more Reporting to the CEO and Vice President of Strategy, managed website redesign and developed internet strategy. * Worked intimately with management, sales team and partners to develop 18 month internet marketing strategy roadmap to improve communication, increase sales opportunities/revenue * Developed information architecture and customer database to facilitate direct marketing programs * Implemented and architected content management system and reduced website maintenance cost and time by 200% * Reduced content management implementation cost by 50% by outsourcing development to Brazil Show less



Niteo Partners

• Information Technology & Services
• 1 - 100 Employee

• Senior Project Manager

  • Sep 2002 - May 2004

  San Francisco, CA Reporting to the Vice President of Financial Services, provided project management, system design and sales consulting to Fortune 1000 clients. * Developed the strategy and managed the implementation of a website redesign and search metadata initiative for an international bank. Implemented new website (10,000 pages) using a content management system improving search results and compliance while saving $300,000/year maintenance costs * Managed the implementation of a unified branding… Show more Reporting to the Vice President of Financial Services, provided project management, system design and sales consulting to Fortune 1000 clients. * Developed the strategy and managed the implementation of a website redesign and search metadata initiative for an international bank. Implemented new website (10,000 pages) using a content management system improving search results and compliance while saving $300,000/year maintenance costs * Managed the implementation of a unified branding initiative for Sun Microsystems Java sites (50,000 pages) with a content management system resulting a consistent experience and faster content updates * Developed CRM strategy for three divisions in NEC Solutions to facilitate the launch of a unified ecommerce store front, support site and reporting center, estimated to save them $2 million a year * Developed and implemented a strategy to increase online sales, reduce content update time, and improve legal compliance at large regional bank Show less



ZEFER

• Technology, Information and Internet
• 1 - 100 Employee

• Business Strategist, Project Manager

  • Sep 1999 - Sep 2001

  San Francisco, CA Reporting to the Director of Strategy, provided company and industry analysis to develop internet business strategies and implementation requirements for start-ups and Fortune 1000 clients * Acted as Interim VP of business development for an international business services firm, closing several multi-million dollar partnerships with the leading portals including Yahoo and Lycos * Managed a cross-functional team that created partnership strategy, partner web site integration and web site… Show more Reporting to the Director of Strategy, provided company and industry analysis to develop internet business strategies and implementation requirements for start-ups and Fortune 1000 clients * Acted as Interim VP of business development for an international business services firm, closing several multi-million dollar partnerships with the leading portals including Yahoo and Lycos * Managed a cross-functional team that created partnership strategy, partner web site integration and web site functional requirements for a relocation service firm, which increased firm revenue * Saved an international telecommunication client $20 million a year in software licensing and maintenance costs by developing an Internet initiatives consolidation strategy * Researched competitors, developed functional requirements and co-managed web site implementation for an automotive retail company Show less



Platinum Venture Parnters

• Associate

  • Oct 1996 - Aug 1999

  Redwood City, CA Reporting to the Managing Partner, managed due diligence process and consulted portfolio companies. * Developed a deal management system that increased deal quality by 30% and decreased review time by 50% * Evaluated approximately 3,000 internet business plans and interviewed 250 management teams to qualify deals for investment freeing partners to concentrate on deal closing * Developed product positioning and new feature recommendations for portfolio companies



Morey and Associates

• Computer Associate

  • Nov 1995 - Sep 1996

  Jackson, WY Reporting to the Owner, managed customer survey databases and developed market research reports. * Managed end-to-end production for client market research reports * Designed and developed customer databases, user screens and marketing reports * Worked with management team to develop effective survey questionnaires for clients



Shipnet Systems

• Computer Analyst

  • Jun 1995 - Nov 1995

  Warrenville, IL Reporting to the Vice President of Development, software developer for a redesign of the mainframe logistics software to a client/server system. • Programmed and designed components and management reports for a new logistics system * Designed and developed a customer service tracking and reporting application which reduced reporting time by 100% * Created an automated testing program to facilitate scenarios for software quality assurance