Experience

RiverCenter Inc.

• Director of Marketing

  • Aug 2017 - Present

  Developed marketing and communications strategy for large performing arts venue with 2000-, 430- and 150-seat halls. Created marketing plan and budget utilizing digital, print, television, radio, direct mail, static and digital billboard, web and social media. Directed graphic design and media production, negotiated media contracts, sponsorships and advertising schedules. Made media appearances to promote concerts and events. Wrote and distributed media releases, feature news articles, email blasts, social media posts and website content. Managed box office staff and promotions. Worked with Development staff to develop and produce donor/sponsor-related materials and campaigns, reconfigure marketing benefits packages for sponsors/donors/media outlets. Worked with Education department to promote school performances, educational programs and community outreach. Key Achievements: •Increased total ticket revenues by 25%. •Developed itemized marketing plans for each show and re-allocated media trade dollars, eliminating overspending and bringing marketing budget under control. •Worked with vendor to design and implement new website to make site responsive, simplify ticket buying and improve site navigation for users. •Created new branding and tag line, working together with staff, Board and sponsors to define and depict the vision for RiverCenter. •Increased funding through successful grant application to expand the marketing radius for the Center through expanded direct mail, digital marketing and state-wide NPR and Public Broadcasting spots. •Established remote box office to increase ticket sales in locations convenient to potential ticket buyers. •Served as point person to implement new box office software and products to improve patron interaction with online sales portal. •Increased use of social media and email marketing, increasing channels and followers. Show less



Memphis College of Art

• United States
• Higher Education
• 1 - 100 Employee

• Vice President for Communications and Marketing

  • Apr 2015 - Aug 2016

  Envisioned and implemented a new mission and scope for the College’s Marketing and Communications department, unifying branding and messaging, supporting the work of the Admissions department, and managing production of all marketing materials and advertising to ensure brand continuity. Determined staffing needs and hired/trained new employees. Supervised staff of four employees and external graphic design/media relations firm to support all marketing strategies and channels, including social media, email, digital advertising, print publications, direct mail, and collateral materials. Worked with consultants and graphic design firm to rebrand Admissions materials and envision a strategy for a larger, future rebrand of the College. Key Achievements:• Guided external graphic design firm in conceptualization of new branding, “Your Life in the Making.” • Initiated public relations strategy, interviewed and selected PR firm, and developed plan to increase regional recognition and reputation of MCA’s faculty through targeted pitches of exhibitions and programs.• Launched new, responsive website.• Launched new, monthly e-newsletter targeted to external constituents to increase brand awareness and financial support.• Implemented new marketing strategy and registration software for Community Education department, resulting in 20% increase in revenue.• Researched and oversaw installation of new software for Admissions department to provide additional tools and analytics for future recruitment efforts. Show less

• Director of College Communications

  • May 2013 - Apr 2015

  Directed internal and external communication strategies, reporting directly to College President and serving as a member of the President’s Cabinet. Responsibilities included marketing materials, publicity, and media appearances for public exhibitions and fundraising events, ad placement for Admissions, ad placement and publication development for Community Education and Advancement departments, promotional materials for academic departments, and communications to faculty, staff, students and Board. Channels included print publications, direct mail, radio, email, social media, campus digital screens and website. Key Achievements:• Increased earned media coverage by more than 50%.• Chaired faculty/staff committee to evaluate College’s website needs, producing a navigation plan and site map for external vendor to design site.• Increased College’s social media presence, incorporating social media into overall marketing strategy, adding channels and doubling the number of likes/followers.• Increased student and staff satisfaction with on-campus communications as measured through surveys. Show less



Germantown Athletic Club

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing and Membership Services Manager

  • May 2011 - May 2013

  Responsible for membership sales and services, delivering $2.9 million in revenues. Developed a marketing strategy and advertising materials to attract new members. Implemented internal communication strategies to increase membership retention and inform current members. Supervised club managers and membership sales advisor in club operations and supervision of part-time staff. Worked as integral part of the management team to develop growth strategies for the Club. Active with City of Germantown committees including Chair of PATS Training Committee, PATS Facilitator, PATS Group Training Leader, CEEP Committee, Six Sigma Yellow Belt. Key Achievements: • Developed a marketing and member communication strategy, eliminating outsourcing and reducing annual budget. • Re-imagined collateral materials, featuring actual Club members in the publications. • Utilized highly-targeted advertising and marketing to reach prospective members, increasing membership sales by 8% while decreasing annual marketing expenses. • Increased member retention by 11%. • Set monthly membership sales records for May and June 2012. Show less



Germantown Performing Arts Centre

• Director of Marketing and Public Relations

  • Oct 2005 - May 2011

  Created a multi-media marketing strategy for an 824-seat performing arts venue including print, billboard, radio, television, direct mail, web, and social media, significantly increasing market penetration. With a calculated shift to fine arts, jazz, and dance programming, doubled attendance and ticket sales. Re-branded image of the organization through collateral materials, a redesigned website, and implementation of new technologies. Directed all phases of media production and graphic design. Made radio and television appearances to promote season concerts and events. Negotiated media contracts and sponsorships with vendors. Wrote and distributed media releases, press articles, and email blasts, maintained and updated information on the website. Managed box office staff and marketing assistant. Conducted ad sales for annual program. Developed marketing benefits packages for sponsors and donors and invitations/materials for donor events. Served as designated stand-in for Executive Director. Key Achievements: • Originated social media at GPAC and was the first arts group in Memphis to implement a social media strategy. • Worked on city’s Quality of Life Focus Area Cabinet to produce the city’s first public art project. • Doubled attendance and ticket sales. • Successfully re-branded collateral materials and advertising with the tagline “It's Happening at GPAC.” • Redesigned website to integrate videos and social media. • Increased program ad sales by 50%. Show less



Memphis Vocal Arts Ensemble

• United States
• Musicians

• Executive Director

  • Nov 2003 - May 2005

  Provided leadership, strategic direction, and operational management for a 40-voice choral ensemble. With Artistic Director and Board of Directors, set funding goals, budget, and organizational priorities. Developed community relationships to expand reach to under-served populations, create educational opportunities, and foster audience, Board, and Ensemble diversity. Cultivated and nurtured sponsors and donors; conducted ad sales for season program. Researched and wrote foundation, private, and corporate grants for project and operational funding. Developed marketing and advertising strategy, budget, and artwork. Wrote press releases and ad copy. Scheduled media appearances for ensemble and made television and radio appearances to promote performances. Scheduled rehearsal and performance dates with venues and made technical arrangements for performances. Maintained financial records, generated financial reports, payroll, and payroll tax filings. Supervised staff member and coordinated volunteers. Participated in city- and state-wide arts advocacy efforts. Key Achievements: * Increased audience attendance by more than 80%. * Increased grant funding by over 200%. * Increased individual giving by 50%. * Increased concert sponsorship by 300%. * Increased program ad sales by over 100%. * Opened the Ensemble's first professional office in their 15-year history. * Doubled the number of compensated singers in the ensemble. * Conducted successful re-branding of the organization including logo and collateral materials. Show less



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Area Cancer Control Director

  • Oct 2000 - Nov 2002

  Directed patient services and educational programs for a two-county area. Developed relationships and collaborated on education and screening events with hospitals, physicians, community groups, and businesses. Expanded cancer programs and education to minority communities. Recruited and trained volunteers for five Signature Programs, seven educational initiatives, and five Relay for Life development events per year. Key Achievements: * Increased number of patients served by over 15%. * Initiated successful series of “Purple Teas,” breast cancer education programs for African American women and the African American Men's Task Force for prostate cancer education. * Oversaw county-wide efforts on legislative advocacy and petition drive for the Tobacco-Free Florida campaign, leading to a successful referendum to end workplace smoking in Florida. * Served as liaison on Cancer Committees for four hospitals. * Named to the Leadership Committee and Health Promotions Team of the Volusia County Healthy Volusia Initiative, conducting strategic planning and training for health departments across the state. Show less



Saint Leo University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director for Transfer Admission

  • Oct 1997 - Sep 1999

  Developed a comprehensive recruiting plan for transfer students, including development of collateral materials and budget, to target non-traditional students, an emerging market. Developed strategies to work with faculty members to increase enrollment. Trained and supervised student employees for Admission telemarketing. Served as advisor for Commuter Student Council. Key Achievements: * Increased transfer student enrollment by 40%. * Established Phi Theta Kappa honor society alumni chapter on campus to provide social and academic support for honors-level transfer students. Served as advisor for this group. * Worked with the Director of the University Honors Program to allow transfer students to enter the program for the first time in the history of the university. * Served on the University Strategic Planning Committee to identify emerging markets, review current recruiting strategies, and develop a cohesive, integrated marketing plan. * Served on the Edison Community College-St. Petersburg Junior College Implementation Team to devise a coordinated plan for the stand-up of two new civilian distance learning centers. Show less



Cancer Care Center of Tampa

• Practice Development Director

  • Jan 1996 - Sep 1997

  Developed marketing strategy to increase referrals from existing sources and cultivate new referral sources. Developed relationships with local physicians and hospitals; planned and directed community educational events, cancer screenings, and special events. Collaborated with the American Cancer Society in Tampa to support patients and co-sponsor events. Guided managed care relationships. Directed media placement, including print and television advertising. Assessed budget priorities and managed marketing budget. Key Achievements: Broadened base of referral sources, resulting in over 20% increase in patient referrals. Increased number of screenings and educational events by over 100%. Negotiated agreement for provision of innovative new services with pulmonary physician's group. Held Center's first “Survivor's Day” in conjunction with the Tampa Bay Aquarium. Show less



Well Care HMO

• Associate Director of Networking and Provider Relations

  • May 1994 - Dec 1995

  Negotiated physician contracts and developed multi-county network for commercial and Medicaid HMOs. Provided continuing support and education to over 130 Primary Care and 500 specialty physicians in Hillsborough and Pasco Counties. Managed Provider Relations staff. Key Achievements: Assembled the most comprehensive insurance provider network in Hillsborough County. Doubled number of primary care and specialty providers in Pasco County. Wrote instructional manual for contracted physicians. Show less



Musical Theatre Professional

• Actor, Singer, Dancer, Musician

  • Mar 1982 - Apr 1994

  Member of Actors Equity Association with a 12-year career in professional musical theatre performance including regional theatres in North Carolina, Florida, Michigan, and Illinois. International touring experience to Singapore, Malaysia, and South Korea with casts of "The Sound of Music" and "Oliver!", which included a crown performance for the King and Queen of Malaysia. An experienced cellist, performed with orchestras and chamber ensembles including performances with Aaron Copland, Ella Fitzgerald, and Dizzy Gillespie. Show less