Margo Leenders

Product Innovation Manager at Imperial Meat Products
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Contact Information
us****@****om
(386) 825-5501
Location
Ghent, Flemish Region, Belgium, BE
Languages
  • Dutch Native or bilingual proficiency
  • English Limited working proficiency
  • French Limited working proficiency

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5.0

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Anthony Pattijn

Margo is een zeer toffe collega die altijd bereid is om te helpen. Haar projecten worden nauwkeurig & adequaat opgevolgd zodat deze tijdig worden opgeleverd. Ze is ook zeer toegewijd en wist steeds het team te voorzien van allerlei marktinformatie. Maar ze is bovenal iemand die initiatief neemt en haar vastbijt in dingen. Margo durft ook te challengen waar nodig & dit heb ik altijd enorm weten te waarderen. Want enkel op die manier kan je zaken naar een hoger niveau tillen.

Versteylen Sylvie

Margo is bij These Days Y&R vanuit een stage in strategie, op een klein jaar uitgegroeid tot een all-round account executive, met een brede ervaring in print, RTV en campaigning. Naast een prima account executive is Margo ook een een fijne collega en teamspeler !

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Experience

    • Belgium
    • Food Production
    • 100 - 200 Employee
    • Product Innovation Manager
      • May 2019 - Present

      * Analyse market trends & evolutions in the Benelux* Define marketing product strategies + develop & improve products with R&D* Build business cases for innovations for the Benelux brands (Aoste, Marcassou, Stegeman)* Project management of the different innovations (time/ budget/ resources/ packaging/ planning/ calculation/ logistics) in close collaboration with R&D and all other national & international stakeholders* Set-up partnerships to gain time to market (end-to-end responsible) Show less

    • Product Manager Private Label
      • Jan 2018 - May 2019

  • ING
    • Gent Area, Belgium
    • Administratief bediende
      • Sep 2017 - Dec 2017

    • Belgium
    • Technology, Information and Internet
    • 700 & Above Employee
    • Account Executive
      • Sep 2015 - Aug 2017

      Project management of (campaign) websites and e-marketing for the following clients: - Conimex - Mort Subite - Hertog ijs - Lipton Ice Tea - Knorr Project management of (campaign) websites and e-marketing for the following clients: - Conimex - Mort Subite - Hertog ijs - Lipton Ice Tea - Knorr

    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Aug 2014 - Aug 2015

      Project management of traditional media (TVC, Radio, Print) for the following clients: - Miele - VLAM Bio - VAB - Mazda - Continental Foods Belgium (Royco, Devos Lemmens, Délisoup) Project management of traditional media (TVC, Radio, Print) for the following clients: - Miele - VLAM Bio - VAB - Mazda - Continental Foods Belgium (Royco, Devos Lemmens, Délisoup)

    • Student Postgraduaat
      • Sep 2013 - Jun 2014

    • Advertising Services
    • 1 - 100 Employee
    • Intern Strategic Planner
      • Nov 2013 - May 2014

      Worked on several projects: Social monitoring Gilenya (Novartis) – what topics are discussed on social media by the MS community, what is said about Gilenya and it’s competitors Veiling Hoogstraten – competitorsanalysis Campbells Délisoup – competitorsanalysis + communication analysis Scooore – competitorsanalysis Pioneer – Communicatieanalyse van Pioneer en zijn concurrenten + Brand Key oefening gemaakt met de klant VLAM BIO – deskresearch, communication analysis, strategic plan HLN – deskresearch, field research Contentplan social media for Bridgestone, Royco, Jaguar en Landrover (premium car brands) EESC – European Economic and Social Committee – field research “How do the members of EESC use social media?” Show less

    • Belgium
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jul 2013 - Aug 2013

      Account Executive - Hoegaarden Rosée Summer Terrace Tour, AB Inbev. Responsible for the planning and other logistic tasks to organise the tour. Account Executive - Hoegaarden Rosée Summer Terrace Tour, AB Inbev. Responsible for the planning and other logistic tasks to organise the tour.

    • Belgium
    • Advertising Services
    • 1 - 100 Employee
    • Intern Account Executive
      • Feb 2013 - May 2013

      Worked as Account Executive with Charlotte Massa en Bart Van Tigchelt for following customers: - Knorr - Velux - Knack Worked as Account Executive with Charlotte Massa en Bart Van Tigchelt for following customers: - Knorr - Velux - Knack

    • Hoofdanimator Jeugdwerk
      • Jul 2012 - Jul 2012

      As Hoofdanimator, we manage a group of 30 - 40 animatoren who entertain around 200+ children on the 'speelplein de piereman Grimbergen' for a period of 2 weeks. Our objectives are to make sure the animatoren can work in the most excellent conditions, and help them in their job to entertain the children as best as they can. As Hoofdanimator, we manage a group of 30 - 40 animatoren who entertain around 200+ children on the 'speelplein de piereman Grimbergen' for a period of 2 weeks. Our objectives are to make sure the animatoren can work in the most excellent conditions, and help them in their job to entertain the children as best as they can.

    • Animator Jeugdwerk
      • 2006 - 2012

      We entertain a group of (20-40) children, the same age, throughout the day, when their parents are off working. Our goals are set on making sure the children have a great time and nothing stands in their way when playing. We entertain a group of (20-40) children, the same age, throughout the day, when their parents are off working. Our goals are set on making sure the children have a great time and nothing stands in their way when playing.

Education

  • Belgian Advertising School
    Postgraduate Degree, Advertising
    2013 - 2014
  • Thomas More-hogeschool
    Bachelor's degree, Communication and Media Studies
    2010 - 2013
  • ISCPA Lyon
    Bachelor's degree, Communication and Media Studies
    2011 - 2011

Community

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