Lisa Paynter
Lead Designer and Marketing Specialist at Wright-Hennepin Cooperative Electric Association- Claim this Profile
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Bio
Audrey San Diego
Lisa is a skilled and talented designer who has has continually shown her eagerness and swiftness to learn. She has adopted several user research methods and has continued to hone her visual design skills through multiple software product concepts. Throughout her time in the UI/UX bootcamp, she demonstrated her leadership skills and ability to co-create intuitive, thoughtful and delightful products. She is also hardworking and never afraid to ask questions. These skills will make her a great asset to the human centered design community!
Craig Scholz
Lisa pays attention to the details in her creative work always providing creative direction to any type of project that was presented to her. Her organized approach to managing all of the marketing projects that we worked on together was appreciated and allowed for very efficient turn around. Lisa was and will be a valuable team member for any organization.
Leo Saunders
Lisa is an expert of InDesign and Acrobat of the highest order. She has helped us rebrand our entire marketing literature system and diligently add tips and tricks to the templates to effectively reduce the amount of time in the creative design process. Lisa would craft content provided into professional and aesthetically pleasing layouts. Her brochure designs have a level of finesse. Lisa's contribution to helping us set up systems - from a print ordering process system to a digital asset management system -was also invaluable.
Audrey San Diego
Lisa is a skilled and talented designer who has has continually shown her eagerness and swiftness to learn. She has adopted several user research methods and has continued to hone her visual design skills through multiple software product concepts. Throughout her time in the UI/UX bootcamp, she demonstrated her leadership skills and ability to co-create intuitive, thoughtful and delightful products. She is also hardworking and never afraid to ask questions. These skills will make her a great asset to the human centered design community!
Craig Scholz
Lisa pays attention to the details in her creative work always providing creative direction to any type of project that was presented to her. Her organized approach to managing all of the marketing projects that we worked on together was appreciated and allowed for very efficient turn around. Lisa was and will be a valuable team member for any organization.
Leo Saunders
Lisa is an expert of InDesign and Acrobat of the highest order. She has helped us rebrand our entire marketing literature system and diligently add tips and tricks to the templates to effectively reduce the amount of time in the creative design process. Lisa would craft content provided into professional and aesthetically pleasing layouts. Her brochure designs have a level of finesse. Lisa's contribution to helping us set up systems - from a print ordering process system to a digital asset management system -was also invaluable.
Audrey San Diego
Lisa is a skilled and talented designer who has has continually shown her eagerness and swiftness to learn. She has adopted several user research methods and has continued to hone her visual design skills through multiple software product concepts. Throughout her time in the UI/UX bootcamp, she demonstrated her leadership skills and ability to co-create intuitive, thoughtful and delightful products. She is also hardworking and never afraid to ask questions. These skills will make her a great asset to the human centered design community!
Craig Scholz
Lisa pays attention to the details in her creative work always providing creative direction to any type of project that was presented to her. Her organized approach to managing all of the marketing projects that we worked on together was appreciated and allowed for very efficient turn around. Lisa was and will be a valuable team member for any organization.
Leo Saunders
Lisa is an expert of InDesign and Acrobat of the highest order. She has helped us rebrand our entire marketing literature system and diligently add tips and tricks to the templates to effectively reduce the amount of time in the creative design process. Lisa would craft content provided into professional and aesthetically pleasing layouts. Her brochure designs have a level of finesse. Lisa's contribution to helping us set up systems - from a print ordering process system to a digital asset management system -was also invaluable.
Audrey San Diego
Lisa is a skilled and talented designer who has has continually shown her eagerness and swiftness to learn. She has adopted several user research methods and has continued to hone her visual design skills through multiple software product concepts. Throughout her time in the UI/UX bootcamp, she demonstrated her leadership skills and ability to co-create intuitive, thoughtful and delightful products. She is also hardworking and never afraid to ask questions. These skills will make her a great asset to the human centered design community!
Craig Scholz
Lisa pays attention to the details in her creative work always providing creative direction to any type of project that was presented to her. Her organized approach to managing all of the marketing projects that we worked on together was appreciated and allowed for very efficient turn around. Lisa was and will be a valuable team member for any organization.
Leo Saunders
Lisa is an expert of InDesign and Acrobat of the highest order. She has helped us rebrand our entire marketing literature system and diligently add tips and tricks to the templates to effectively reduce the amount of time in the creative design process. Lisa would craft content provided into professional and aesthetically pleasing layouts. Her brochure designs have a level of finesse. Lisa's contribution to helping us set up systems - from a print ordering process system to a digital asset management system -was also invaluable.
Credentials
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Interaction Design Fundamentals
lynda.com
Experience
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Wright-Hennepin Cooperative Electric Association
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United States
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Utilities
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1 - 100 Employee
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Lead Designer and Marketing Specialist
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Aug 2016 - Present
Responsible for ensuring deliverables consistently meet strategy requirements and the needs of our customers. Revamped look and feel for various WH businesses which included consistent brand messaging through all marketing communication vehicles and governance of the brand portfolio. • Established goal setting and management for branding overhaul• Map customer touch-points to increase brand value• Propose and implement process changes based on touch-point map to provide a better customer experience• Coordinate, create and support brand strategies for WH businesses by surveying, analyzing, clarifying brand messaging, which include personas, value propositions, journey mapping and more• Create copy, design, and produce marketing materials for print, email, and web. • Created brand books that include graphic elements such as fonts, colors, design elements • Created writing guides clarifying brand marketing messaging• Provided print vendor management and communication • Managed website redesigns, that included organization of information, wireframing, and art direction• Create effective design solutions that meet brand standards• Assisted with events and planning• Support marketing and sales team by providing administrative support for Salesforce• Find ways for marketing and sales to leverage Salesforce
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Production Designer
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2014 - Oct 2018
Freelance projects include design and production work for Wright-Hennepin Electric, Customer Centered Strategies, BI Worldwide, Padilla, Signature Bank, FLM, Sandy’s Photo Booth, Career Management Services, Capstone, and Quarto. Freelance projects include design and production work for Wright-Hennepin Electric, Customer Centered Strategies, BI Worldwide, Padilla, Signature Bank, FLM, Sandy’s Photo Booth, Career Management Services, Capstone, and Quarto.
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TE Connectivity
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Switzerland
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Senior Graphic/Production Designer
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2007 - 2014
Design and layout of long and short documents including brochures, catalogs, spec sheets, white papers, email, magazine ads, and web graphics. Special projects included set-up of print on demand system with print vendor, choosing and organizing a project management system for global use between marketing communication specialists and designers, designing and creating templates/styles for literature system.• Created effective design solutions for marketing on time and within budget• Implemented and organized global corporate digital asset manager (DAM) using Adobe Scene7• Provided print vendor management and communication• Interviewed, managed and trained contract designers to work within brand guidelines• Managed digital file organization system• Extensive involvement with the development and launch of website• Maintained and updated equipment and skills with current trends
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Woods Equipment Co
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United States
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Engineering Services
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1 - 100 Employee
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Marketing Communications Specialist
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2004 - 2007
Solo producer of brochures, catalogs, flyers, bulk direct mail, trade show booth graphics, web graphics, belt buckles, apparel, and other marketing requirements. • Created brand guidelines for print and production• Created product photo library using Adobe Bridge• Managed design contractors • Controlled print quantities of created marketing collateral • Managed literature room that included mailings, stocking, and organizing Solo producer of brochures, catalogs, flyers, bulk direct mail, trade show booth graphics, web graphics, belt buckles, apparel, and other marketing requirements. • Created brand guidelines for print and production• Created product photo library using Adobe Bridge• Managed design contractors • Controlled print quantities of created marketing collateral • Managed literature room that included mailings, stocking, and organizing
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Graphic Designer
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Jan 2004 - Apr 2004
Assisted in a team setting to produce prospecti Assisted in a team setting to produce prospecti
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Clore Automotive, LLC
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United States
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Graphic Designer
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May 2002 - May 2003
Contract position to design, produce and maintain digital art files for user manuals, packaging, labels and silk screen art• Collaborated with engineers to produce technical copy• Managed production of graphic files for up to seven different languages • Produced files for global print vendors Contract position to design, produce and maintain digital art files for user manuals, packaging, labels and silk screen art• Collaborated with engineers to produce technical copy• Managed production of graphic files for up to seven different languages • Produced files for global print vendors
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Graphic Designer
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Oct 1998 - Oct 2001
Design and layout of brochures, catalogs, spec sheets and other collateral. Design and layout of brochures, catalogs, spec sheets and other collateral.
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County College of Morris
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Higher Education
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400 - 500 Employee
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Graphic Designer
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Sep 1997 - Feb 1998
Responsible for designing and producing course brochures, advertisements and signage using QuarkXpress. Responsible for designing and producing course brochures, advertisements and signage using QuarkXpress.
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Education
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2021 - 2021
University of Minnesota Boot Camps
Certificate, UX/UI -
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University of St. Thomas - Opus College of Business
Mini-Masters of Marketing -
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Minneapolis Community and Technical College
Social Media Certificate -
1995 - 1997
County College of Morris
Associate of Applied Science, Graphic Design
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