Olaoluwa Oloyede
Head, Growth & Marketing at GOKADA- SuperApp for Nigeria and soon beyond- Claim this Profile
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English Full professional proficiency
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Yoruba Professional working proficiency
Topline Score
Bio
Credentials
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Marketing Analytics: Stand Out by Becoming an Analytics Pro!
Udemy: Online CoursesJul, 2022- Nov, 2024 -
Leadership: The Emotionally Intelligent Leader
UdemyMay, 2022- Nov, 2024 -
The Complete Digital Marketing Course - 12 Courses in 1
UdemyFeb, 2022- Nov, 2024 -
edX Verified Certificate for Marketing Management
edXMay, 2021- Nov, 2024 -
Brand and Product Management
CourseraFeb, 2021- Nov, 2024 -
The Strategy of Content Marketing
CourseraOct, 2020- Nov, 2024 -
Associate Member (AMNIPR)
NIGERIAN INSTITUTE OF PUBLIC RELATIONS, LAGOSMay, 2013- Nov, 2024 -
Associate Member (APCON)
Advertising Practitioners Council of NigeriaJun, 2012- Nov, 2024 -
Graduate Member, (GIPM)
Institute of Public ManagementMay, 2012- Nov, 2024
Experience
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Gokada
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Nigeria
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Transportation, Logistics, Supply Chain and Storage
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100 - 200 Employee
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Head, Growth & Marketing
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Mar 2022 - Present
Management of Gokada's Nigerian marketing strategy, encompassing growth (Performance Marketing, Lead Acquisition Funnel Streamlining, and Lead Management System), digital marketing, event management, public relations, partnership management, and advertising. Management of Gokada's Nigerian marketing strategy, encompassing growth (Performance Marketing, Lead Acquisition Funnel Streamlining, and Lead Management System), digital marketing, event management, public relations, partnership management, and advertising.
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Babban Gona
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Nigeria
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Food and Beverage Manufacturing
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300 - 400 Employee
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Head, Marketing
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Dec 2020 - Feb 2022
Responsible for designing short- and long-term marketing strategies to support the organization's objectives, assessing past and present performance with key stakeholders, and conducting a variety of assessments to determine the marketing focus for the upcoming season. I am responsible for the creation of all enrollment training and instructional content (Better Life Brand and Radio). I directed a nationwide "working group" entrusted with driving key project components such as member retention and acquisition, loan terms and conditions, and marketing materials to enhance the program's offering and effectiveness.
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Jumia Nigeria
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Nigeria
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Retail
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700 & Above Employee
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Offline Marketing Manager
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Jan 2018 - Nov 2020
Led Traffic Operation team: project and campaign management, analytics, growth marketing, 360 marketing plan, customer acquisition and retention, customer insights, user flow and search optimization, development of new product features (gamification, promotion mechanisms, personalization)
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Public Relations Manager
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Sep 2015 - Dec 2017
Designed, oversaw, and coordinated strategic communications campaigns in the Nigerian market (such as Black Friday, Tech Week, Jumia Anniversary, and Jumia Mobile Week) to ensure business growth (awareness, acquisition, engagement, and retention) and process efficiency.Key activities: campaign management, project management, analytics, growth marketing, 360 marketing plan, customer engagement, customer insights, onsite user flow, merchandising, media relations & crisis management
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Absolute PR - Brand and Reputation Management Services.
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Nigeria
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Public Relations and Communications Services
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1 - 100 Employee
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Business Development Supervisor
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Sep 2014 - Aug 2015
Led the strategic growth business portfolio with assigned accounts, ensuring customer satisfaction through proactive account maintenance and customer support. Active oversight of new Partner connections, providing strategic partnerships and business opportunities to develop new revenue streams; find, qualify, and close new business prospects using a strategic approach. Led the strategic growth business portfolio with assigned accounts, ensuring customer satisfaction through proactive account maintenance and customer support. Active oversight of new Partner connections, providing strategic partnerships and business opportunities to develop new revenue streams; find, qualify, and close new business prospects using a strategic approach.
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Sovereign Trust Insurance Plc
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Nigeria
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Insurance
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100 - 200 Employee
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Corporate Comms. & Brand Management executitive
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May 2012 - Aug 2014
• Crafted over 15 Press statements, speeches, interview guides for the organization • Coordinated all activations to market new Insurance products by the organization • Responsible for the overall branding of the organization internally and at events • Coordinated and managed events like the 2013 Ibadan golf tournament • Assisted in developing strategic media campaigns to further increase the awareness of the company brand • Assisted in organizing Annual General Meetings and other ceremonial functions put in place by the company • Promote the company’s products and services at different events and exhibitions. • Ensured accountability and up-to-date itinerary of all company promotional materials. • Processed all vendors’ bills for payment
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Education
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2017 - 2019
University of Lagos
Master's degree, Mass Communication/Media Studies -
2013 - 2015
University of Lagos
Master’s degree, Managerial Psychology -
2013 - 2013
Business Education Examination Council
Professional Diploma, Public Relations/Image Management -
2006 - 2010
Convenant University
Bachelor’s Degree, Public Relations & Advertising
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