Maria Alejandra Agredo Galindo

Brand Manager at Papeles Nacionales S.A.
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
Skills

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5.0

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Henry Blanco Martinez

I worked with Maria Alejandra, she combines her talent for orientation to results and communications skills that allow us to worked in projects and accomplish the best results for the operations aligned to strategy.

Juliana Jaramillo

I I worked with Maria Alejandra when she was part of the Marketing team at Ferrero LADM. She is a responsible and strong marketeer, who has abilities in project management and is able to take insights into action.

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Credentials

  • Curso básico de Marketing Digital
    Actívate con Google
    Jun, 2016
    - Nov, 2024

Experience

  • Papeles Nacionales S.A.
    • Manufacturing
    • 1 - 100 Employee
    • Brand Manager
      • Feb 2020 - Present

      Plan and execute the short, medium and long-term marketing strategy for the Premium (B2C) and Away From Home (B2B) categories in Colombia, assisting the subsidiaries of the Grand Bay group as regional brand manager.Responsible for understanding the categories based on market information, mass communication plan and management of agencies and local allies, effective management of the advertising budget, launch of new products, and development of action plans together with the channels to guarantee the sell-out at points of sale.

  • Ferrero
    • Luxembourg
    • Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • Mar 2017 - Nov 2019

      Responsibilities:*Plan and execute the marketing plan established for the category in Colombia, Ecuador, Chile and Perú.*Assist the Category Manager in the management of brands, results analysis, and monitoring of activities, in order to meet the objectives of the category.Achievements:*I led the POS and Comms plan of Ferrero Rocher, Noggy and Raffaello during the highest selling season of the year with a +$1MLL USD budget, achieving +19% sell-in vs LY at a regional level, and matching sell-out vs LY in Colombia, in a category with declining market trend.*I participated in Ferrero Rocher's re-introduction in Chile, coordinating the different stakeholders, guaranteeing the fulfillment of goals in full, accomplishing 22% SOM Value in less than 12 months.

  • Hogarú
    • Colombia
    • Janitorial Services
    • 1 - 100 Employee
    • Growth Manager
      • Nov 2016 - Jan 2017

      Responsibilities:*Nationwide sales in B2B segment to SMEs.*Attraction of cleaning professionals through BTL activities. Responsibilities:*Nationwide sales in B2B segment to SMEs.*Attraction of cleaning professionals through BTL activities.

  • Busbrand
    • Sales Assistant
      • Nov 2014 - Mar 2016

      Assist shoppers in finding the products they are looking for, and advise them according to specific needs. Process card and cash payments, maintain the store neat, answer queries from customers while meeting individual and team KPIs such as Sales Target, Conversion Rate, and Units Per Transaction. Assist shoppers in finding the products they are looking for, and advise them according to specific needs. Process card and cash payments, maintain the store neat, answer queries from customers while meeting individual and team KPIs such as Sales Target, Conversion Rate, and Units Per Transaction.

  • TQ Confiable - Tecnoquímicas
    • Colombia
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Consumer Activities Associate
      • Jun 2013 - Aug 2014

      Responsibilities:*Co-design, plan, implement and evaluate activities within and outside the point of sale that maximize purchase intention and evacuation of Over the Counter – OTC – and consumer products, based on the definitions of marketing units and own expertise gained through the knowledge of scenarios (events) and consumer behavior on these scenarios.Achievements:*I participated in the Consumer Activities Area conformation, from the customer service policies, to internal and external collaborators managing and KPIs definitions, generating value to marketing units in their BTL strategies development.*I contributed to the positioning of the business unit’s marketing, communications and sales strategies, allowing greater precision in the development of specific proposals, which resulted in customer confidence increase.*I achieved greater efficiency in within-the-point activities for Winny nationwide, increasing the effectiveness of physical and human resource, saving time and money investment.

    • Relational Marketing Junior Associate
      • Dec 2009 - May 2013

      Responsibilities:*Below The Line (BTL) and Digital media strategies management, from budget and activities design, to implementation, monitoring and evaluation of themselves.*Support the Communications Manager on consumer research and traditional media strategies of the brands.Achievements:*I negotiated new spaces for brand exposure, hitting more target population, optimizing the assigned budget ($1.200 MLL COP).*I made new and long-lasting strategic alliances with event marketers and advertising and BTL agencies, expanding the presence of the brands with better activities in relevant scenarios.*I launched the presence of Bonfiest in social media, achieving 16,000+ followers of Facebook within the first month on air, reaching levels of engagement between 3% and 5%.

    • Corporate Communications Assistant
      • Apr 2007 - Nov 2009

      Responsibilities:*Support the enterprise communications to objective external audiences. Work with different areas of the company, under the guidelines of the Presidency, Vice-presidency of Internal Affairs and Corporate Communications Management, in awareness strategies for Tecnoquímicas' brand on those audiences.*Ensure proper use of the new Tecnoquímicas logo in every application, both internally and externally, under the guidelines of the Presidency and Corporate Communications Management.Achievements:*I led the renewal process of Tecnoquímicas’ website and intranet, achieving consistency between the objectives of the media and of the new corporate image.*I participated in the new corporate image’s launch strategy addressed to collaborators and led the events in Bogotá, Medellín, Barranquilla, Bucaramanga and Pereira, reaching the objectives of synergy and coherence in the messages.*I contributed to the planning and shooting of Tecnoquímicas’ new corporate video, offering my audiovisual knowledge to achieve the objective.

  • Constructora Melendez
    • Sales consultant
      • Jul 2004 - Mar 2007

      Responsibilities: Inform customers about the property they visited (house, apartment), show the construction company’s portfolio and refer to salesmen and/ or other properties related to their needs. Responsibilities: Inform customers about the property they visited (house, apartment), show the construction company’s portfolio and refer to salesmen and/ or other properties related to their needs.

Education

  • Swinburne University of Technology
    Master of Business Administration (MBA), Business Administration and Management, General
    2014 - 2016
  • Pontificia Universidad Javeriana
    Communicator, Communication and Media Studies
    2004 - 2009

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