Madeleine (Holler) Goff

Manager of Communications at Mark-Taylor, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Surprise, Arizona, United States, US

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Experience

    • United States
    • Real Estate
    • 200 - 300 Employee
    • Manager of Communications
      • Jan 2023 - Present

      Scottsdale, Arizona, United States Manages daily internal and external communication functions.

    • Communications Specialist & Copywriter
      • Jan 2022 - Jan 2023

      Scottsdale, Arizona, United States Prepares internal and external-facing communications on behalf of Mark-Taylor, team members and luxury multifamily communities across Arizona and Nevada.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Communications Director
      • Oct 2020 - Dec 2021

      El Paso, Texas, United States Responsible for overseeing agency and client copywriting, inclusive of brand messaging, creative briefs, company profiles, press releases, social media content, and newsletters. - Heavily involved in strategic planning for special projects and campaigns - Prepared internal and external-facing communication plans - Led PR strategy and development, media outreach and more - Acted as the supervisor to the social media department

    • Social Media Strategist
      • Jan 2020 - Oct 2020

      El Paso, Texas, United States In preparation to transition to Communications Director: - Prepared social media-focused communication plans for a wide variety of clients/industries; lifestyle, construction, products and services, and more - Developed and refined brand copywriting - Client and team member management

    • News Reporter
      • Sep 2019 - Oct 2019

      El Paso County, Texas, United States On-air reporter responsible for pitching, scripting and executing evergreen and/or hard-hitting stories. - Covered breaking news - Interview coordination and scheduling - Turned broadcast packages into web-friendly stories on ktsm.com - Videography and AV editing for VOSOTs, packages, social media highlights, etc. - Media relations and community outreach handlings

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Education Reporter
      • Jan 2019 - May 2019

      Phoenix, Arizona, United States Completed a semester-long professional program with Cronkite News and Arizona PBS. - Multimedia Journalist with specialized skills in interviewing, videography, scripting, tracking and editing - Stand ups in studio or on-location - Developed broadcast and web copy (i.e. Scripts, articles, etc.) - Attended daily team pitch meetings - Marketed stories on social media and monitored weekly social analytics

    • News Intern
      • Aug 2018 - Dec 2018

      Phoenix, Arizona, United States Worked at the digital assignment desk in a highly-ranked media market. - Content production, social media and CMS application - Published articles (hard/breaking and soft news) for azfamily.com - Attended weekly editorial meetings - Shadowed prime time news reporters and videographers

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Miss Arizona 2017
      • Jun 2017 - Jun 2018

      Arizona, United States Organizational spokesperson, representing the state of Arizona, at the national Miss America competition and various local/regional/national events. - Sparked awareness of the Miss Arizona Organization through marketing campaigns, sponsored posts, professional partnerships, and fundraising programs - Engaged in news interviews, promos, charitable and speaking events - Championed a social impact platform of "Support our Nation's Military and Their Families" - Management of official… Show more Organizational spokesperson, representing the state of Arizona, at the national Miss America competition and various local/regional/national events. - Sparked awareness of the Miss Arizona Organization through marketing campaigns, sponsored posts, professional partnerships, and fundraising programs - Engaged in news interviews, promos, charitable and speaking events - Championed a social impact platform of "Support our Nation's Military and Their Families" - Management of official social media accounts provided by Dick Clark Productions - Gained relevant knowledge and experience in the non-profit sector Show less

Education

  • Purdue University - The Graduate School
    Master of Science - MS, Strategic Communications
    2023 - 2025
  • Cornell University
    Professional Certificate, Brand Management
    2020 - 2020
  • Arizona State University - Walter Cronkite School of Journalism and Mass Communication
    Bachelor of Arts - BA, Journalism and Mass Communication
    2016 - 2019
  • Arizona State University - College of Public Service & Community Solutions
    Minor, Special Events Management
    2018 - 2019
  • Imagine Prep Surprise
    High School Diploma

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