Lauren Stone
VP, Group Copy Supervisor at Patients & Purpose- Claim this Profile
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Bio
Meenal Daftari
In two words, Lauren just GETS IT! She is one of those extremely talented copywriters that doesn't have to try too hard to crack an idea - be it a really difficult brief or a brand that needs some refresh. If Lauren is on the job, you know her writing will woo clients and win hearts! What's better? She's really easy and fun to work with - she brings an enthusiasm to tasks that you don't see with a lot of people in Advertising!
Vanessa Bennett, LMFT, RYT
Lauren is not only an amazing writer and creative, but a strategic thinker. This blend of skills has come in handy time and time again working with challenging clients with the oh so common, "unsolvable brief." You want Lauren on your team, not only because she will come at solving the problem from a variety of angles, but also because she's a joy to work with and makes it fun, even when it's stressful.
Meenal Daftari
In two words, Lauren just GETS IT! She is one of those extremely talented copywriters that doesn't have to try too hard to crack an idea - be it a really difficult brief or a brand that needs some refresh. If Lauren is on the job, you know her writing will woo clients and win hearts! What's better? She's really easy and fun to work with - she brings an enthusiasm to tasks that you don't see with a lot of people in Advertising!
Vanessa Bennett, LMFT, RYT
Lauren is not only an amazing writer and creative, but a strategic thinker. This blend of skills has come in handy time and time again working with challenging clients with the oh so common, "unsolvable brief." You want Lauren on your team, not only because she will come at solving the problem from a variety of angles, but also because she's a joy to work with and makes it fun, even when it's stressful.
Meenal Daftari
In two words, Lauren just GETS IT! She is one of those extremely talented copywriters that doesn't have to try too hard to crack an idea - be it a really difficult brief or a brand that needs some refresh. If Lauren is on the job, you know her writing will woo clients and win hearts! What's better? She's really easy and fun to work with - she brings an enthusiasm to tasks that you don't see with a lot of people in Advertising!
Vanessa Bennett, LMFT, RYT
Lauren is not only an amazing writer and creative, but a strategic thinker. This blend of skills has come in handy time and time again working with challenging clients with the oh so common, "unsolvable brief." You want Lauren on your team, not only because she will come at solving the problem from a variety of angles, but also because she's a joy to work with and makes it fun, even when it's stressful.
Meenal Daftari
In two words, Lauren just GETS IT! She is one of those extremely talented copywriters that doesn't have to try too hard to crack an idea - be it a really difficult brief or a brand that needs some refresh. If Lauren is on the job, you know her writing will woo clients and win hearts! What's better? She's really easy and fun to work with - she brings an enthusiasm to tasks that you don't see with a lot of people in Advertising!
Vanessa Bennett, LMFT, RYT
Lauren is not only an amazing writer and creative, but a strategic thinker. This blend of skills has come in handy time and time again working with challenging clients with the oh so common, "unsolvable brief." You want Lauren on your team, not only because she will come at solving the problem from a variety of angles, but also because she's a joy to work with and makes it fun, even when it's stressful.
Experience
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Patients & Purpose
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United States
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Advertising Services
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200 - 300 Employee
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VP, Group Copy Supervisor
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Apr 2021 - Present
Who: Biogen // Relapsing MS portfolio (branded, DTC); Bayer chronic kidney disease (also called diabetic kidney disease) (branded, DTC)What: Day-to-day copy/creative lead on five relapsing MS therapies. Oversee all copy initiatives and content creation while fostering a strong relationship with the client's medical, regulatory and legal teams. Mentor and manage junior writers including co-managing the agency's internship program.
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VP, Copy Supervisor
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Jun 2019 - Mar 2021
Who: Biogen // Relapsing MS portfolio (branded, DTC)What: Expanded daily responsibilities and widened healthcare expertise while helping to organically grow the existing client relationship through new initiatives and offerings.
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Copy Supervisor
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Feb 2018 - May 2019
Who: Radius Health // TYMLOS (branded and unbranded; DTC)What: Brand building, brand style guides, website updates, discussion guides, patient brochures, display and programmatic ads, branded Apple Wallet initiative, video concepting and execution, patient testimonials, and a ton of social for osteoporosis medication
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Self Employed
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United States
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Advertising Services
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700 & Above Employee
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Freelance Copywriter
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Jul 2017 - Present
Who: Sofitel, RLH Corp, PlayMonster, Watermelon Road, Manhattan Media Network, What: Digital, Social, Print, TV, Brand Building, Campaign Development, Art Direction Where: Chandelier, RDA International, Rip Tide Films, Insignias Global, VSeen (Village Print Shop), The Free Agency Who: Sofitel, RLH Corp, PlayMonster, Watermelon Road, Manhattan Media Network, What: Digital, Social, Print, TV, Brand Building, Campaign Development, Art Direction Where: Chandelier, RDA International, Rip Tide Films, Insignias Global, VSeen (Village Print Shop), The Free Agency
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Deep Focus
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Advertising Services
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1 - 100 Employee
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Senior Copywriter
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Oct 2014 - Jun 2017
Creative development and copywriting for digital and social media campaigns with a strong emphasis on multi-platform executions, scriptwriting and production Creative lead for several new Unilever and Chiquita social media marketing initiatives; oversaw day-to-day writing needs for multiple Nestlé accounts including Nespresso, Nesquik, S.Pellegrino, Sanpellegrino Fruit Beverages & Dreyer's/Edy's; successfully concepted, developed and executed against multiple new business accounts Creative development and copywriting for digital and social media campaigns with a strong emphasis on multi-platform executions, scriptwriting and production Creative lead for several new Unilever and Chiquita social media marketing initiatives; oversaw day-to-day writing needs for multiple Nestlé accounts including Nespresso, Nesquik, S.Pellegrino, Sanpellegrino Fruit Beverages & Dreyer's/Edy's; successfully concepted, developed and executed against multiple new business accounts
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UPROAR! @DDB
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Greater New York City Area
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Copywriter
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Jun 2012 - Oct 2014
So nice I worked there twice ;) Broadcast & digital advertising, in-store POS, brand development & creative strategy So nice I worked there twice ;) Broadcast & digital advertising, in-store POS, brand development & creative strategy
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Brand Now
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United States
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Advertising Services
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1 - 100 Employee
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Copywriter
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Aug 2011 - May 2012
Brand and product innovation, product naming, brand positioning, traditional and non-traditional marketing tools (B2B and consumer-facing) Brand and product innovation, product naming, brand positioning, traditional and non-traditional marketing tools (B2B and consumer-facing)
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UPROAR!
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Greater New York City Area
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Copywriter
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Sep 2008 - Aug 2011
Broadcast, digital, print & in-store advertising, internal marketing & sales tools, brand & character development Broadcast, digital, print & in-store advertising, internal marketing & sales tools, brand & character development
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Condé Nast
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United States
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Media Production
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700 & Above Employee
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Intern, Corporate Creative
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Jun 2007 - Aug 2007
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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Intern, Art Department, Harper's Bazaar
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May 2006 - Aug 2006
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Education
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2004 - 2008
Syracuse University
BFA, Advertising Design // College of Art & Design
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