Experience

Biosector 2

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Oct 2022 - Present

• Senior Account Supervisor

  • Jun 2021 - Oct 2022



PAN Communications

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Account Supervisor

  • Jul 2019 - Jun 2021

• Senior Account Executive

  • Feb 2017 - Jul 2019

• Account Executive

  • Jan 2016 - Jan 2017

  • Established and maintained relationships across trade, vertical, regional and business media• Developed and disseminated pitches based on relevant news to secure top-tier coverage for clients• Continuously monitored for relevant industry trends and developed proactive/creative pitches• Drove the creation of engaging and on-message social content across multiple platforms, including Facebook, Twitter and LinkedIn• Crafted message-driven content for press releases, contributed articles, blogs and speaking abstracts• Ensured the development and maintenance of targeted media lists using Gorkana • Managed the research and vetting processes for trade shows, speaking engagements and awards to ensure relevant, high-value opportunities are identified and presented in a timely fashion• Assisted account leads in strategic planning and the creation of PR plans and reports• Led editorial calendar creation and pitching efforts • Managed setup and distribution of press releases via wire service• Oversaw daily activities of assistant account executives and interns Show less



Vantage PR, a PAN Communications Company

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jun 2015 - Dec 2015

• Account Coordinator

  • Jun 2014 - Jun 2015

  • Researched and tracked coverage/clippings• Monitored and vetted award, trade show, and speaking opportunities for clients • Worked with account executives to pitch editorial calendars and industry trends• Identified strategic media targets and created media lists as necessary using CisionPoint • Developed the first drafts of meeting agendas and notes• Worked with account leads on writing projects for clients

• PR Assistant

  • May 2014 - May 2014

  • Tracked media coverage and managed clip books• Assisted with writing and pitch projects• Researched editorial calendars• Managed and updated client media lists using CisionPoint• Researched awards, trade shows and speaking opportunities • Provided administrative support



The Arc of Alachua County

• Gainesville, Fla.

• Public Relations Assistant

  • Aug 2013 - Apr 2014

  • Created content for all social media platforms • Wrote and edited content for The News You Can Use monthly newsletter • Designed visual communications for large-scale community events • Wrote press releases and content for marketing materials • Created content for all social media platforms • Wrote and edited content for The News You Can Use monthly newsletter • Designed visual communications for large-scale community events • Wrote press releases and content for marketing materials



CBR Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Associate

  • May 2013 - Apr 2014

  • Wrote and edited press releases to promote news and special events for local and national clients • Developed social media content for national client • Assisted in the creation and development of press kit materials • Pitched and established relationships with bloggers • Conducted research on clients, industries and competitors • Compiled local and national media lists using Vocus • Contributed to brainstorming sessions • Monitored news and social media sites to evaluate efforts Show less



David Greenberg Communications

• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • Aug 2012 - Apr 2013

  • Edited copy for monthly newsletters • Wrote press releases to promote special events for clients and sent materials to local media outlets • Maintained social media sites such as Facebook, Twitter and LinkedIn • Designed websites for clients • Edited copy for monthly newsletters • Wrote press releases to promote special events for clients and sent materials to local media outlets • Maintained social media sites such as Facebook, Twitter and LinkedIn • Designed websites for clients



LifeSouth Community Blood Centers

• United States
• Hospitals and Health Care
• 400 - 500 Employee

• Community Development Intern

  • May 2012 - Aug 2012

  • Increased public awareness through social media • Assisted in the planning and development of large-scale community and donor appreciation events • Placed orders and coordinated deliveries with vendors for events • Contacted local businesses to encourage sponsorship for events • Created signs for blood drives and promotions • Balanced budgets and assisted staff with office duties such as labeling mailers, copying and scanning • Increased public awareness through social media • Assisted in the planning and development of large-scale community and donor appreciation events • Placed orders and coordinated deliveries with vendors for events • Contacted local businesses to encourage sponsorship for events • Created signs for blood drives and promotions • Balanced budgets and assisted staff with office duties such as labeling mailers, copying and scanning



Plainview Opticians

• Office Assistant

  • Dec 2009 - Jul 2010

  As an office assistant, I acted as a customer service representative for the business. I communicated with patients and eyeglass companies on a multiline phone, sent out email blasts about upcoming promotions, created signs for sales and organized window displays. I also organized patient files by hand and within the company computer system. As an office assistant, I acted as a customer service representative for the business. I communicated with patients and eyeglass companies on a multiline phone, sent out email blasts about upcoming promotions, created signs for sales and organized window displays. I also organized patient files by hand and within the company computer system.