Susan Hickey
Communications Strategist at LMD- Claim this Profile
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Bio
Experience
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LMD
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United States
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Advertising Services
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1 - 100 Employee
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Communications Strategist
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May 2022 - Present
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Self-employed
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New York, New York, United States
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Communications Strategist
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2020 - 2022
Defined and executed integrated communications strategies for major technology and Organizational Change Management initiatives. Clients included senior leaders within two Federal government agencies, the FDA and OPM. Defined and executed integrated communications strategies for major technology and Organizational Change Management initiatives. Clients included senior leaders within two Federal government agencies, the FDA and OPM.
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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SVP, Marketing and Communications
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2012 - Sep 2018
Marketing and Communications for North American business Marketing and Communications for North American business
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E*TRADE from Morgan Stanley
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Financial Services
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700 & Above Employee
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SVP, Corporate Communication
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Jan 2010 - Dec 2011
Corporate Communications/Investor Relations. Led all internal and external communications. Corporate Communications/Investor Relations. Led all internal and external communications.
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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CMO, Nielsen Online
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2007 - 2009
Defined and led marketing and communications activities for Online division of The Nielsen Company, formed by Nielsen's acquisition of NetRatings and BuzzMetrics. Launched Nielsen Online interim brand in preparation for integration with the Nielsen brand.
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SVP, Investor Relations, Marketing & HR - Nielsen//NetRatings
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2002 - 2007
Led Investor Relations, Marketing Communications and HR for NetRatings, NASDAQ-listed company, majority held by The Nielsen Company; products marketed under Nielsen//NetRatings brand. Led planning and delivery of all communications to clients, prospects, shareholders and employees - globally. Company taken private in June 2007 at $735 million valuation.
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Jupiter Media Metrix
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Market Research
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1 - 100 Employee
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VP, Investor Relations
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2000 - 2002
Created Investor Relations function for newly listed NASDAQ company (Media Metrix). Responsibilities included quarterly earnings prep, investor and conference targeting, annual report, Web site, analyst and media relations, investor presentations and IR counsel. Investor Relations Officer for company formed by Media Metrix' $400 million acquisition of Jupiter Research (Jupiter Media Metrix.) Drove both traditional and event-driven IR program, including M&A support, implementation of Reg FD, crisis communications (missed earnings, downsizing, litigation, competitive announcements and senior executive transitions) and company's sale and dissolution. Show less
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Media Metrix
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Market Research
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1 - 100 Employee
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Senior Sales Director
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1997 - 2000
Early employee of leading Internet audience measurement company, responsible for sales and account management to financial sector (Wall St.), including sell- and buy-side and PE and VC communities. Also managed relationships with key brands including AT&T, IBM and P&G. Early employee of leading Internet audience measurement company, responsible for sales and account management to financial sector (Wall St.), including sell- and buy-side and PE and VC communities. Also managed relationships with key brands including AT&T, IBM and P&G.
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Education
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Virginia Tech
BA, Communications and Political Science