Experience

Farmington Country Club

• United States
• Hospitality
• 100 - 200 Employee

• Director of Special Events

  • Aug 2023 - Present

  Charlottesville, Virginia, United States



Kings Creek Country Club

• United States
• Hospitality
• 1 - 100 Employee

• Communications & Membership Director

  • Nov 2020 - Aug 2023

  United States Develop and lead a strategic membership sales program to grow and maintain membership wait lists. Ensure proper maintenance of CRM, call records, member database & activity management. Serve as the focal point for all membership inquiries and guide prospective members through the application and onboarding process. Coordinate an engaging schedule of events for both prospective and new members to improve member vetting and onboarding processes. Provide administrative support and… Show more Develop and lead a strategic membership sales program to grow and maintain membership wait lists. Ensure proper maintenance of CRM, call records, member database & activity management. Serve as the focal point for all membership inquiries and guide prospective members through the application and onboarding process. Coordinate an engaging schedule of events for both prospective and new members to improve member vetting and onboarding processes. Provide administrative support and service to all club departments, the General Manager, Membership Committee, and Board of Directors. Develop and promote the Club’s brand in all forms of communication: website, mobile app, monthly newsletter, email marketing, and social media. Design internal and external communication pieces such as monthly newsletter, videos, informational and promotional flyers, posters, and brochures. Assist in coordination of the annual club calendar, bringing new ideas for member programming. Build meaningful relationships and rapport with both members and club personnel through continued presence at events and participation in various club initiatives. Show less



Old Trail Golf Club

• Communications Director

  • Jul 2018 - Sep 2020

  Crozet, Virginia Development and implementation of marketing & advertising campaigns to drive business to the Old Trail Golf Club, Restoration Restaurant, Old Trail Swim Club, and Old Trail Village real estate market. Management of brand awareness and reputation through monitoring of online platforms (google, yelp, tripadvisor, etc.), and responding to customer feedback. Encourage proper internal and external communication between club departments, local businesses, the community developer, and residents… Show more Development and implementation of marketing & advertising campaigns to drive business to the Old Trail Golf Club, Restoration Restaurant, Old Trail Swim Club, and Old Trail Village real estate market. Management of brand awareness and reputation through monitoring of online platforms (google, yelp, tripadvisor, etc.), and responding to customer feedback. Encourage proper internal and external communication between club departments, local businesses, the community developer, and residents of the Old Trail Village. Through partnership with the homeowners association, develop various social programs, such as neighborhood socials and holiday festivals for community members. Promote private events and outing sales at Old Trail Golf Club, answer inquiries, facilitate tours, book and coordinate private events and golf tournaments. Work in conjunction with department heads to develop, market, and execute in-house events that increase brand awareness and drive business through fun and profitable events. Tailor membership programs and offerings at Old Trail Golf Club and Old Trail Swim Club to better suit the demands of customer base and market to drive membership sales. Contributed to a 37% increase YOY in banquet and event sales between 2018 and 2019, with another 15% increase forecasted in 2020 prior to Covid-19 pandemic. Show less



Old Trail Village

• United States
• Real Estate
• 1 - 100 Employee

• Communications Director

  • Jul 2018 - Sep 2020

  Crozet, Virginia



Keswick Hall

• United States
• Hospitality
• 1 - 100 Employee

• Director of Member Sales & Services

  • Dec 2016 - Jun 2018

  Keswick, Virginia Develops and leads a strategic membership development program designed to increase total membership count and membership dues revenue. Assists in the development and implementation of advertising and promotional campaigns designed to generate membership sales. Develops and ensures proper maintenance of an accurate contact management system including call records, database and activity management. Maintains membership records on all members. Effectively communicates with General Manager… Show more Develops and leads a strategic membership development program designed to increase total membership count and membership dues revenue. Assists in the development and implementation of advertising and promotional campaigns designed to generate membership sales. Develops and ensures proper maintenance of an accurate contact management system including call records, database and activity management. Maintains membership records on all members. Effectively communicates with General Manager and associates to increase knowledge of membership goals, membership satisfaction, membership retention, and membership activities. Acts as liaison between membership and management, to mitigate service issues, provide service feedback and suggestions for improvement or expansion. Prepares and manages monthly newsletter, email marketing campaigns, website and social media. Brought club industry experience not previously present in this position and am therefore able to strategically plan and develop clear operating standards, streams of communication, and to drive new member growth. Show less



Kessler Collection

• United States
• Hospitality
• 200 - 300 Employee

• Catering Sales Manager

  • Mar 2016 - Nov 2016

  Asheville, North Carolina Act as a liaison between the sales/catering and operations department of the hotel to ensure a successful event for the clients and all of the client’s needs are met and communicated accurately and efficiently to all departments of the hotel. Work closely with each group meeting planner regarding groups menu planning, agenda setting, hotel meeting services, hospitality amenities and special VIP request. Assist in development, design, and implementation of custom menus. Communicate… Show more Act as a liaison between the sales/catering and operations department of the hotel to ensure a successful event for the clients and all of the client’s needs are met and communicated accurately and efficiently to all departments of the hotel. Work closely with each group meeting planner regarding groups menu planning, agenda setting, hotel meeting services, hospitality amenities and special VIP request. Assist in development, design, and implementation of custom menus. Communicate event details to Hotel operations staff, including food and beverage needs, audio visual requirements, function room set-up, billing, recreation, activities, décor, and etc. Organize and conduct site visits, pre-planning visits, pre-con and post-con meetings. Handle any challenges or concerns immediately. Function as the on-site contact to client for all aspects of their events. By taking on this new role, I gained experience working with hotel room blocks, reservations, and sales processes, including contract negotiation. Show less



Country Club of North Carolina

• Special Events & Catering Manager

  • Jun 2015 - Mar 2016

  Pinehurst, NC

• Membership Services Manager

  • Jun 2014 - Jun 2015

  Pinehurst, NC Maintaining Jonas Software System database of member information so as to ensure correct record keeping, and billing to club members. Support to the Membership Director in touring prospective and new members, and all job duties associated with the procuring and introduction of new members to the club. Supervision of the reception desk, staff, and associated duties. Maintaining all collateral materials of the club. Administrative support to Senior management, the Board of… Show more Maintaining Jonas Software System database of member information so as to ensure correct record keeping, and billing to club members. Support to the Membership Director in touring prospective and new members, and all job duties associated with the procuring and introduction of new members to the club. Supervision of the reception desk, staff, and associated duties. Maintaining all collateral materials of the club. Administrative support to Senior management, the Board of Directors, Committees and Sub-committees. Specifically providing administrative support to the Property Owners' Committee, Architectural Review Committee, Real Estate Committee, Nominating Committee and House-Social Committee. Coordination of all Club sponsored member activities, as requested by the House-Social Committee, such as, but not limited to, holiday brunches, themed nights, dances, and family activities. Coordination of summer kids camp through KE Camps. Renovation of entire club website, followed by management of new website to ensure it us current and appealing to members. Creation and management of club marketing materials, such as email blasts, event posters & flyers, yearly calendar, etc.

• Special Events & Catering Manager

  • Jul 2011 - Jun 2014

  Pinehurst, NC Planning and executing private and club sponsored events. Interacting and meeting with membership in order to identify their banquet and catering needs. Taking identified needs and transcribing them into a plan of action. Communicating all aspects of the event to various areas of staff. Overseeing event execution to ensure quality of service. Following up each event to ensure client happiness. Various other clerical duties, associated with Food & Beverage Operations.



Trillium Links & Lake Club

• Member Services Representative, Intern

  • Mar 2010 - May 2011

  Greet, welcome and maintain friendly rapport with members and guests, to create a positive environment. Market Club amenities and events to members and guests. Create, review, and revise event information/reservation sheets. Make reservations for Members' event, amenity, and service requests. Attend/coordinate Club-Sponsored and Special Events. Coordinate concierge services for members and guests. Act as tour guide on Trillium property for new & current members, as well… Show more Greet, welcome and maintain friendly rapport with members and guests, to create a positive environment. Market Club amenities and events to members and guests. Create, review, and revise event information/reservation sheets. Make reservations for Members' event, amenity, and service requests. Attend/coordinate Club-Sponsored and Special Events. Coordinate concierge services for members and guests. Act as tour guide on Trillium property for new & current members, as well as for event planning purposes. Attend departmental or other meetings and generate standard minutes (reports). Create and send e-mail marketing, newsletters, etc. Brought new ideas and methods on event planning that aided in planning and improving Trillium Member events. Show less



Old Edwards Inn & Spa

• On-call Banquet Server, Hostess, Intern

  • May 2009 - Jul 2010

  Greet and seat guests, take all restaurant phone calls. Make reservations, prepare seating and server charts, manage dining room seating. Prepare banquet set-up and take down, serve food & beverage according to formality of event. Helped improve banquet setup by using creative thinking when problems arose, such as changing plans to account for unexpected guests, or rearranging layout for better space allocation.