Sheena De la Cruz

Facebook Ads Specialist | Operations Manager at Innerstate Media
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Contact Information
us****@****om
(386) 825-5501
Location
Philippines, PH

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5.0

/5.0
/ Based on 11 ratings
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Liis Kalvik

I've used Sheena's help in Lead Generation. She is precise, quick and honest. It is always a great pleasure to cooperate with her. My warm suggestion.

Neil Whitfield

I've worked with Sheena as a VA for over a year now and during that time she's completed a number of projects, both for my business and for a few of my clients. Her work is always thorough and detailed and she makes the process of working with a remote VA incredibly smooth and painless. We communicate via Slack and she's always great at taking a brief, is very responsive and open to feedback. I was concerned when we came to the end of a large research project that had taken several months to complete that I'd lose the benefit of working with Sheena! Thankfully the end of this project coincided with a couple of new opportunities for my clients so I'll continue to get the benefit from Sheena's experience and hard work for a while longer, whilst I think of new ways she can help me and my business.

Trevor Turnbull

Sheena is an exceptional VA. I don't say that lightly as I've worked with probably 50 virtual assistants over the past 10 years and I can honestly say that she is the most productive, hard working and honest VA I've ever worked with. She does what she says she will do. She is open to feedback to improve her skill set and workflow. And, she is proactive in solving problems. I highly recommend Sheena for the work she does as a VA ... but also for the character she exudes as an awesome human :)

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • Facebook Ads Specialist | Operations Manager
      • Jun 2020 - Present

      - Strategize, create, manage and monitor Facebook Ads for clients. - Automated leads collection via HighLevel Full Suite Platform and Facebook integration. - Manage operations processes including client onboarding, account setup, client success, and campaign check. - Strategize, create, manage and monitor Facebook Ads for clients. - Automated leads collection via HighLevel Full Suite Platform and Facebook integration. - Manage operations processes including client onboarding, account setup, client success, and campaign check.

    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Virtual Executive Assistance - Admin Tasks
      • Jul 2021 - Present

      - Assisted clients with various admin tasks, including manual data entry and other outsourced business tasks.

    • Virtual Administrative Assistant
      • Apr 2020 - Present

      I've helped numerous clients by providing them virtual administrative support for their projects in various niches. Some of the many tasks I do are: Research, Ad hoc, Account Management, Email Inbox Management, Database Maintenance, Social Media Engagement, and LinkedIn Prospecting.

    • LinkedIn Lead Generation Specialist
      • Apr 2020 - Present

      - Proficiently executed targeted lead generation campaigns on LinkedIn, resulting in significant growth inqualified leads.- Leveraged advanced search techniques and data analysis to identify and connect with potential clientsusing LinkedIn Sales Navigator-Led outreach campaign that resonated with the target audience, leading to a high response rate andsuccessful lead acquisition.- Employed strategic follow-up strategies to nurture relationships and convert prospects into valuablebusiness opportunities.- I use various tools like Hunter, Snov.io, Apollo, Adapt.io, Seamless AI, etc. Show less

    • Professional Freelancer
      • Mar 2020 - Present

    • VA - Lead Gen | Minneapolis, MN & Suburbs Companies Email List Buildup
      • Jun 2021 - Feb 2022

      - Built a list of companies from different sectors/industries located in Minneapolis, MN, and its suburbs.- Compiled contact details to a Google Sheet for email outreach purposes.

    • PDF to Excel Manual Translation - One-time Project
      • Aug 2021 - Aug 2021

      - Manually translated a plain PDPM form in PDF to both a Google Sheet format and Excel Dropdown version.

    • VA - Podcast Events and Appointment Booking
      • May 2020 - May 2021

      - Conducted web research, updated calendars, managed admin tasks, booked appointments, and provided email assistance.

    • Research, Leads List Building, and Lead Generation Specialist
      • Jan 2020 - Present

      As a Lead Generation Specialist, I help my clients build lists of leads depending on their criteria. Some of the industries I've built lists for are: Real Estate Agents and Brokers, Health and Wellness, MedSpa, Retail, Hospitality, eCommerce, Funeral, Arts, FinTech, Computer Software, IT & Services, Cabinetry, Recruitment, HR, Roofing, etc.

    • Virtual Admin Assistant
      • Jan 2020 - Present

    • United States
    • Travel Arrangements
    • Virtual Assistant - Email List Building, Website Update
      • Mar 2021 - Nov 2021

      Conducted company research, built email lists using tools like Snov.io, Adapt Prospector, SalesQL, verified emails, updated websites, and communicated via Gmail, Zoom, and Screencast. Conducted company research, built email lists using tools like Snov.io, Adapt Prospector, SalesQL, verified emails, updated websites, and communicated via Gmail, Zoom, and Screencast.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Lead Generation Virtual Assistant - Research Expertise
      • Oct 2020 - May 2021

      Conducted web research for contacts database/list building, company research, utilized LinkedIn Sales Navigator for prospecting, and provided virtual administrative services using tools like Gmail, Slack, and Trello. Conducted web research for contacts database/list building, company research, utilized LinkedIn Sales Navigator for prospecting, and provided virtual administrative services using tools like Gmail, Slack, and Trello.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • LinkedIn Virtual Assistant
      • Mar 2021 - Apr 2021

      - Ranked LinkedIn prospects, conducted LinkedIn searches, created video time stamps, managed projects using the Republix Platform, and communicated via Gmail and Slack. - Ranked LinkedIn prospects, conducted LinkedIn searches, created video time stamps, managed projects using the Republix Platform, and communicated via Gmail and Slack.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Virtual Assistant - Email List Building
      • Dec 2020 - Mar 2021

      - Conducted company research, built contacts lists for Hilton, Marriott, and IHG Hotels, used tools like Snov.io, Adapt Prospector, SalesQL, Hunter.io, and updated email subscribers on Woodpecker. - Conducted company research, built contacts lists for Hilton, Marriott, and IHG Hotels, used tools like Snov.io, Adapt Prospector, SalesQL, Hunter.io, and updated email subscribers on Woodpecker.

    • United States
    • Advertising Services
    • Lead Generation Specialist
      • Jul 2020 - Feb 2021

      - Conducted leads scraping via Google search and Groupon research, performed D7 prospecting, built email lists, conducted email outreach, monitored campaigns, communicated via Gmail and WhatsApp, managed projects using Asana, and tracked time with Clockify. - Conducted leads scraping via Google search and Groupon research, performed D7 prospecting, built email lists, conducted email outreach, monitored campaigns, communicated via Gmail and WhatsApp, managed projects using Asana, and tracked time with Clockify.

    • Advertising Services
    • Virtual Assistant - Groupon Lead Scraping
      • Nov 2020 - Nov 2020

      - Conducted Groupon lead scraping, web research, used email finding tools like Snov.io and Adapt Prospector, and communicated via Gmail. - Conducted Groupon lead scraping, web research, used email finding tools like Snov.io and Adapt Prospector, and communicated via Gmail.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Researcher - Rating Source Link Compilation
      • Jun 2020 - Nov 2020

      - Conducted company research focused on the construction sector, used Google Search, Maps, and Ratings to compile contacts, personalized emails. - Conducted company research focused on the construction sector, used Google Search, Maps, and Ratings to compile contacts, personalized emails.

    • United States
    • Food and Beverage Manufacturing
    • Virtual Administrative Assistant - Executive
      • Mar 2019 - Mar 2020

    • Facebook Ads Consultant
      • Sep 2019 - Feb 2020

    • Ecommerce Consultant
      • Sep 2019 - Feb 2020

  • The Range Law Firm
    • Florida, United States
    • Virtual Assistant
      • Jul 2019 - Dec 2019

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Virtual Assistant
      • Jul 2019 - Sep 2019

    • Philippines
    • Civic and Social Organizations
    • 700 & Above Employee
    • Project Development Officer II
      • Mar 2019 - Jul 2019

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Email Marketing Specialist
      • Jan 2019 - May 2019

    • Motor Vehicle Manufacturing
    • 300 - 400 Employee
    • Virtual Administrative Assistant
      • Feb 2019 - Mar 2019

    • Operations Manager
      • Jan 2018 - Dec 2018

    • Philippines
    • Civic and Social Organizations
    • 700 & Above Employee
    • Financial Analyst III
      • Sep 2014 - Dec 2017

      1. Review accuracy and completeness of supporting documents attached to the disbursement vouchers; 2. Check validity, legality and propriety of the documents being presented for payment in accordance with KC-NCDDP FM policies, Executive Order 248 and procurement rules; 3. Update eRFR System by clicking the DV box and fill-out the blanks e.g. Payee, Bank account information and requested amount if different from the CGDP then generate DV; 4. Affix initial on Box A (before the name of Regional Accountant) in the Disbursement Voucher; 5. Ensure that RFRs presented for payment are reviewed within the established standard period; 6. Act as Resource Person during ACT Orientation and RPMT/SRPMT conferences/meetings; 7. Recommend measures that will facilitate flow of funds without compromising the FM and COA policies, rules and regulations; 8. Perform other functions that may be directed by the Regional Accountant. Show less

  • Isuzu Gencars Legazpi, Inc.
    • Legazpi, Albay, Philippines 4500
    • Accounting Specialist
      • Dec 2011 - Sep 2014

  • Rural Bank of Donsol, Sorsogon Inc.
    • Donsol, Sorsogon, Philippines 4500
    • Cashier
      • Nov 2010 - Nov 2011

      - Serve as the overall custodian of money and checks at the bank. - Receive cash from tellers on a day-to-day basis and ensure accurate counting and verification. - Release cash to tellers as needed for daily operations. - Process withdrawals for customers, ensuring accuracy and adherence to bank policies and procedures. - Handle the release of loan proceeds to borrowers, following established guidelines and protocols. - Manage the release of cash from remittances, ensuring proper documentation and compliance with regulatory requirements. - Prepare daily reports summarizing cash transactions and activities. Show less

Education

  • Divine Word College of Legaspi
    Bachelor's degree, Management and Accountancy
    2006 - 2010

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