Experience

Various ad agencies & direct clients

• Advertising Services
• 1 - 100 Employee

• Facebook Ads Specialist

  • Jan 2021 - Present

  • Facilitate client onboarding to set proper expectations.• Perform Ad Account audits.• Design campaign structure for efficient execution.• Initiate product review to build customer's avatar.• Conduct keyword research to identify interests, behaviors, and demographics for audience targeting.• Review Ad Copy and Creative and provide feedback to the creative team.• Monitor active campaigns to evaluate performance.• Execute Scaling and Retargeting plans to maximize revenue.• Review budget and ad expenses to provide recommendations on how to minimize cost.• Generate reports and regularly provide progress and updates to the client.• Document SOPs to ensure internal processes are being followed and best practices are implemented. • Manage projects diligently to ensure timelines and goals are met accordingly.