Norina Li
Senior Marketing Manager at Borghese, Inc.- Claim this Profile
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Chinese Native or bilingual proficiency
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Bio
Natalie Jones
I was fortunate enough to work directly under Norina at the Food Network/Cooking Channel. She gave consistently clear instructions, provided me with helpful critical feedback, and was always open to questions and suggestions. Her high energy and enthusiasm made her a pleasure to work with. I was particularly impressed with her organizational and multi-tasking skills. She stayed on top of countless projects at a time, never missing a deadline. Norina is truly an excellent manager and would make great contributions to any team!
Natalie Jones
I was fortunate enough to work directly under Norina at the Food Network/Cooking Channel. She gave consistently clear instructions, provided me with helpful critical feedback, and was always open to questions and suggestions. Her high energy and enthusiasm made her a pleasure to work with. I was particularly impressed with her organizational and multi-tasking skills. She stayed on top of countless projects at a time, never missing a deadline. Norina is truly an excellent manager and would make great contributions to any team!
Natalie Jones
I was fortunate enough to work directly under Norina at the Food Network/Cooking Channel. She gave consistently clear instructions, provided me with helpful critical feedback, and was always open to questions and suggestions. Her high energy and enthusiasm made her a pleasure to work with. I was particularly impressed with her organizational and multi-tasking skills. She stayed on top of countless projects at a time, never missing a deadline. Norina is truly an excellent manager and would make great contributions to any team!
Natalie Jones
I was fortunate enough to work directly under Norina at the Food Network/Cooking Channel. She gave consistently clear instructions, provided me with helpful critical feedback, and was always open to questions and suggestions. Her high energy and enthusiasm made her a pleasure to work with. I was particularly impressed with her organizational and multi-tasking skills. She stayed on top of countless projects at a time, never missing a deadline. Norina is truly an excellent manager and would make great contributions to any team!
Experience
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Borghese, Inc.
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Senior Marketing Manager
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2013 - Present
• Oversee and manage the development of entire brand’s “refresh” to move from targeting women aged > 50, to targeting women aged 35+ (new logo, mission, look/feel, brand bible, brand assets, packaging) • Led brand distribution expansion to major retailers (Dillard’s, Belk, Macy’s)• Develop and execute innovative marketing strategies to drive brand awareness and increase revenue• Liaise with Asia Regional Team to drive continued growth globally by aligning product strategy and marketing plans• Facilitate in-store activations at key retailers • Collaborate with international branches to ensure that brand guidelines are followed/adapted regionally and key marketing tools are provided to create successful launches globally for new initiatives• Promoted 2x in 6 years for ongoing effort to achieve brand objectives
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Scripps Networks Interactive
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Broadcast Media Production and Distribution
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500 - 600 Employee
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Marketing Coordinator
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Apr 2009 - Oct 2013
• Managed all customer marketing for Food Network and brand extensions• Analyzed, planned, and managed budget allocation to support business initiatives and reconcile revenue• Developed 360-integrated marketing plans (digital, print, on-air, events) to support business goals and drive revenue• Led market research (e.g., focus groups) and applied key learnings to inform data-driven marketing strategies• Revitalized Food Network Magazine through new marketing strategy, achieving and sustaining #1 ranking on newsstand within epicurean set• Led 360-integrated marketing campaigns for cookbooks that secured 8/11 books on New York Times Best Seller’s List • Launched and marketed branded cookware line at Kohl’s, growing to 1200 SKUs since campaign inception • Oversaw brand New York City and South Beach Wine & Food Festivals promoting priority shows and talent, driving fan engagement, and social and email acquisitions• Promoted within 24 months for playing an integral role in various marketing strategies and for ability to build key working relationships with external partners
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Modco Media
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Assistant
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Jan 2006 - Mar 2007
• Oversaw schedule management, travel arrangements, and handling incoming and outgoing communication inquires• Produced media kits by collaborating with key networks/publications • Monitored status of each project and determined solutions for any unexpected problems • Oversaw schedule management, travel arrangements, and handling incoming and outgoing communication inquires• Produced media kits by collaborating with key networks/publications • Monitored status of each project and determined solutions for any unexpected problems
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ABC News
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Intern
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Jan 2006 - Jun 2006
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Education
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New York University
Bachelor of Arts, Journalism & Computer Applications
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