Zonal Marketing Manager (North)

• May 2016 - Present

Role Description This position placed at SBU level to drive HO marketing strategies in the field by aligning strategies with market & customers by taking sales team on board to drive execution excellence in the field to achieve SBU objectives. Reporting: SBU Marketing Head Reporters team: Filed Marketing Managers Responsibilities 1. Product launches  Launch Preparation  Launch Execution  Launch review  Review exiting portfolio & prepare road map next… Show more Role Description This position placed at SBU level to drive HO marketing strategies in the field by aligning strategies with market & customers by taking sales team on board to drive execution excellence in the field to achieve SBU objectives. Reporting: SBU Marketing Head Reporters team: Filed Marketing Managers Responsibilities 1. Product launches  Launch Preparation  Launch Execution  Launch review  Review exiting portfolio & prepare road map next three years 2. Campaigns deign  Design crop & product campaign plans for Kharif & Rabi seasons  Roll out for execution with require marketing inputs & resources  Evaluate campaign out outcomes & conclude 3. Competition analysis  Analysis competition molecule / crop segment progress  Drive the market understanding & mapping exercise with sales team on yearly basis.  Need based market research /dip stick survey for understanding preparedness of the market.  Keep updated on crop, segment, product & new development trends.  One-point contact for marketing data 4. Budgeting  Kick start sales budgeting exercise every year to ensure to complete in time  Set the direction settings or guardrails for budgeting process 5. Training program  Collaborating with product management team / technical team for sales team training happens twice in a year (Kharif & Rabi)  Develop on- line training certification program for sales team. 6. Communication & coordination  Working with matrix reporting system- SBU Marketing head & HO product management head  Keep alignment with HO product management teams.  Drive Field Marketing Managers 7. Branding activities  Ensure corporate branding execution by coordination with HO team  Design inputs for branding at key channel partners 8. Marketing inputs a. Ensure sales team gets promotional inputs in time by taking support of SBU admin b. Keep track of inputs utilization vs allotment Show less Role Description This position placed at SBU level to drive HO marketing strategies in the field by aligning strategies with market & customers by taking sales team on board to drive execution excellence in the field to achieve SBU objectives. Reporting: SBU Marketing Head Reporters team: Filed Marketing Managers Responsibilities 1. Product launches  Launch Preparation  Launch Execution  Launch review  Review exiting portfolio & prepare road map next… Show more Role Description This position placed at SBU level to drive HO marketing strategies in the field by aligning strategies with market & customers by taking sales team on board to drive execution excellence in the field to achieve SBU objectives. Reporting: SBU Marketing Head Reporters team: Filed Marketing Managers Responsibilities 1. Product launches  Launch Preparation  Launch Execution  Launch review  Review exiting portfolio & prepare road map next three years 2. Campaigns deign  Design crop & product campaign plans for Kharif & Rabi seasons  Roll out for execution with require marketing inputs & resources  Evaluate campaign out outcomes & conclude 3. Competition analysis  Analysis competition molecule / crop segment progress  Drive the market understanding & mapping exercise with sales team on yearly basis.  Need based market research /dip stick survey for understanding preparedness of the market.  Keep updated on crop, segment, product & new development trends.  One-point contact for marketing data 4. Budgeting  Kick start sales budgeting exercise every year to ensure to complete in time  Set the direction settings or guardrails for budgeting process 5. Training program  Collaborating with product management team / technical team for sales team training happens twice in a year (Kharif & Rabi)  Develop on- line training certification program for sales team. 6. Communication & coordination  Working with matrix reporting system- SBU Marketing head & HO product management head  Keep alignment with HO product management teams.  Drive Field Marketing Managers 7. Branding activities  Ensure corporate branding execution by coordination with HO team  Design inputs for branding at key channel partners 8. Marketing inputs a. Ensure sales team gets promotional inputs in time by taking support of SBU admin b. Keep track of inputs utilization vs allotment Show less

Evaluating Market Share of FastMix

• Apr 2015 - May 2015

Officer assistant (cane)

• Aug 2012 - Jan 2014

The work profile majorly included- • Surveying of sugarcane cultivated area with team members. • Selling and distribution of the sugarcane for crop cultivation among the farmers according to the given target by the organization. • Making strategy, plan for increasing cultivated area for sugarcane with team members. • Providing information about facilities to farmers provided by the organization. • Motivating farmers fore sugarcane cultivation. • Management of sugarcane… Show more The work profile majorly included- • Surveying of sugarcane cultivated area with team members. • Selling and distribution of the sugarcane for crop cultivation among the farmers according to the given target by the organization. • Making strategy, plan for increasing cultivated area for sugarcane with team members. • Providing information about facilities to farmers provided by the organization. • Motivating farmers fore sugarcane cultivation. • Management of sugarcane crop diseases and insects. Show less The work profile majorly included- • Surveying of sugarcane cultivated area with team members. • Selling and distribution of the sugarcane for crop cultivation among the farmers according to the given target by the organization. • Making strategy, plan for increasing cultivated area for sugarcane with team members. • Providing information about facilities to farmers provided by the organization. • Motivating farmers fore sugarcane cultivation. • Management of sugarcane… Show more The work profile majorly included- • Surveying of sugarcane cultivated area with team members. • Selling and distribution of the sugarcane for crop cultivation among the farmers according to the given target by the organization. • Making strategy, plan for increasing cultivated area for sugarcane with team members. • Providing information about facilities to farmers provided by the organization. • Motivating farmers fore sugarcane cultivation. • Management of sugarcane crop diseases and insects. Show less