Alessandra Souers
Email Marketing Strategist at Essex Marketing Co. LLC- Claim this Profile
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Bio
Melanie Allen
Alessandra is a world-class email marketer. As a marketer myself, I don't say that lightly. She's someone I go to for advice, recommendations, and best practices. In addition to the technical savvy to put together stunning campaigns, she also pays close attention to the ever-changing rules and laws surrounding email marketing. As privacy becomes a bigger issue, Alessandra stays on top of it so her clients don't have to worry. I recommend her without the slightest hesitation. She's outstanding.
Chloé Dutschke
Alessandra is a delight to work with. We engaged her to evaluate new Email Service Providers on behalf of the company. Her channel audit was incredibly thorough, and in the following months, she worked to improve our list health, inbox placement, and always-on email series, in turn improving open and click rates, along with sales via email channel. She's natural in her approach, making collaboration a dream. She's quick to understand a new business and spot opportunities for both efficiency and growth. A technical and creative expert when it comes to email, she helped us develop a robust, high-performing, and unique email program. In addition to this, she's a great generalist marker. And she's a whole lot of fun.
Melanie Allen
Alessandra is a world-class email marketer. As a marketer myself, I don't say that lightly. She's someone I go to for advice, recommendations, and best practices. In addition to the technical savvy to put together stunning campaigns, she also pays close attention to the ever-changing rules and laws surrounding email marketing. As privacy becomes a bigger issue, Alessandra stays on top of it so her clients don't have to worry. I recommend her without the slightest hesitation. She's outstanding.
Chloé Dutschke
Alessandra is a delight to work with. We engaged her to evaluate new Email Service Providers on behalf of the company. Her channel audit was incredibly thorough, and in the following months, she worked to improve our list health, inbox placement, and always-on email series, in turn improving open and click rates, along with sales via email channel. She's natural in her approach, making collaboration a dream. She's quick to understand a new business and spot opportunities for both efficiency and growth. A technical and creative expert when it comes to email, she helped us develop a robust, high-performing, and unique email program. In addition to this, she's a great generalist marker. And she's a whole lot of fun.
Melanie Allen
Alessandra is a world-class email marketer. As a marketer myself, I don't say that lightly. She's someone I go to for advice, recommendations, and best practices. In addition to the technical savvy to put together stunning campaigns, she also pays close attention to the ever-changing rules and laws surrounding email marketing. As privacy becomes a bigger issue, Alessandra stays on top of it so her clients don't have to worry. I recommend her without the slightest hesitation. She's outstanding.
Chloé Dutschke
Alessandra is a delight to work with. We engaged her to evaluate new Email Service Providers on behalf of the company. Her channel audit was incredibly thorough, and in the following months, she worked to improve our list health, inbox placement, and always-on email series, in turn improving open and click rates, along with sales via email channel. She's natural in her approach, making collaboration a dream. She's quick to understand a new business and spot opportunities for both efficiency and growth. A technical and creative expert when it comes to email, she helped us develop a robust, high-performing, and unique email program. In addition to this, she's a great generalist marker. And she's a whole lot of fun.
Melanie Allen
Alessandra is a world-class email marketer. As a marketer myself, I don't say that lightly. She's someone I go to for advice, recommendations, and best practices. In addition to the technical savvy to put together stunning campaigns, she also pays close attention to the ever-changing rules and laws surrounding email marketing. As privacy becomes a bigger issue, Alessandra stays on top of it so her clients don't have to worry. I recommend her without the slightest hesitation. She's outstanding.
Chloé Dutschke
Alessandra is a delight to work with. We engaged her to evaluate new Email Service Providers on behalf of the company. Her channel audit was incredibly thorough, and in the following months, she worked to improve our list health, inbox placement, and always-on email series, in turn improving open and click rates, along with sales via email channel. She's natural in her approach, making collaboration a dream. She's quick to understand a new business and spot opportunities for both efficiency and growth. A technical and creative expert when it comes to email, she helped us develop a robust, high-performing, and unique email program. In addition to this, she's a great generalist marker. And she's a whole lot of fun.
Experience
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Essex Marketing Co. LLC
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United States
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Advertising Services
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1 - 100 Employee
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Email Marketing Strategist
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Feb 2017 - Present
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JibJab
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United States
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Entertainment Providers
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1 - 100 Employee
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Director of Marketing
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Mar 2015 - Feb 2017
Managed and executed email, mobile, and social marketing programs; provided marketing requirements and assets to product teams; worked closely with production team on content planning, including identifying content opportunities related to consumer trends; utilized data automation to reduce manual management of marketing and content programming tasks; supported previous responsibilities from Senior Manager role.Previously in this role, I also focused on growth, training, and optimization for the customer support team and fielded, researched, and recommended partnership opportunities with production and executive teams.
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Senior Marketing Manager
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Jun 2013 - Mar 2015
Maintained management and execution of email marketing program while absorbing other marketing responsibilities including content planning, programming, and merchandising; site and App Store optimization; creative briefing and production; social media strategy; public relations management; and compiling and delivering performance reports... with gusto!
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Email Marketing Manager
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Jul 2012 - Jun 2013
Established an enterprise-level email marketing program for two B2C subscription brands, including strategy, creative, execution, and analysis of transactional and triggered messages and marketing campaigns.
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Director of Email Marketing
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Oct 2008 - Jul 2012
Led email marketing program and team for One Click's nine separate retail brands with a hands-on approach to strategy, design, and development. Led email marketing program and team for One Click's nine separate retail brands with a hands-on approach to strategy, design, and development.
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Education
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Butler University
Bachelor's Degree, Integrated Communications (Advertising & Public Relations) | Music Business
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