Emily George, CFE
Director, Membership Recruitment & Retention at International Franchise Association- Claim this Profile
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Bio
Experience
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International Franchise Association
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United States
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Non-profit Organizations
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100 - 200 Employee
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Director, Membership Recruitment & Retention
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May 2023 - Present
Washington, District of Columbia, United States
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Franchise Business Review
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United States
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Market Research
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1 - 100 Employee
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Senior Client Coordinator
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Aug 2021 - May 2023
Portsmouth, New Hampshire, United States Franchise Business Review (FBR) has worked with thousands of franchise brands and franchisees measuring and using feedback to make their organizations stronger and more successful. I'm passionate about helping franchise systems who want to grow the right way: by investing in people, creating a positive culture and measuring success so they can continue to grow better, faster.
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RevLocal
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United States
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Advertising Services
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400 - 500 Employee
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Senior Manager of Brand Partnerships
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Feb 2019 - Jul 2021
Columbus, Ohio, United States I work with the RevLocal team to build partnerships with brand clients, professional organizations, and vendor partners to provide innovative digital marketing solutions that are scalable yet localized based on the needs of the brand. At RevLocal, we put the brand first without sacrificing efficacy and service at the location level - helping business owners gain and retain customers in the face of rapid change.
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Strategic Solutions Manager
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May 2018 - Feb 2019
Granville, OH RevLocal provides innovative digital marketing strategies for franchise systems and multi-location corporate brands. We provide support at all levels of the brand to build an integrated marketing strategy that offers localized execution, creates brand consistency and improves customer experiences. Building on the foundation of Local SEO, RevLocal also provides solutions for Review management and marketing, Social Media content distribution, and strategic Paid Advertising on a range of… Show more RevLocal provides innovative digital marketing strategies for franchise systems and multi-location corporate brands. We provide support at all levels of the brand to build an integrated marketing strategy that offers localized execution, creates brand consistency and improves customer experiences. Building on the foundation of Local SEO, RevLocal also provides solutions for Review management and marketing, Social Media content distribution, and strategic Paid Advertising on a range of platforms. We believe that open communication and trust are the foundation of successful marketing partnerships. Our partner clients are paired with a dedicated brand marketing team - real live marketing experts - who will consult and execute digital marketing solutions on behalf of your brand. As the Strategic Solutions Manager I work directly with brands to envision and build strategic marketing programs that encourage growth by driving unit-level revenue focusing on new customer acquisition and customer retention.
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Director of Human Resources
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Sep 2017 - May 2018
Columbus, OH Managed the HR function for a group of six recently acquired QSRs in the Columbus Area. Focus areas included full-cycle recruiting (interviewing, background screening, on-boarding, terminations, exit interviews), employee relations, training/development and engagement/retention. Additionally, I developed, recommended, and implementeed all HR policies and procedures as new concepts were added to the restaurant group for development.
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Partnerships & Acquisitions Manager
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Feb 2017 - Sep 2017
Columbus, Ohio Area
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Operations Lead
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Nov 2015 - Feb 2017
Columbus, Ohio Area
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Assistant to the Partners
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May 2015 - Nov 2015
Columbus, OH I am the connector of dots, helping our team of Devs and Designers to keep all the plates spinning. I assist with the coordination and execution of multiple schedules for Partners and team members, develop administrative policy and practice for the business and maintain the flow of our Columbus facility (while also coordinating the search for new digs)!
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Head Bartender
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Dec 2012 - Jul 2015
As Head Bartender at Lindey’s, it has been my responsibility to bring new life to an established 33-year-old bar program. Working strategically with management, I have introduced new techniques, flavors and products into our program with equal focus on profitability, innovation and guest satisfaction. Engaged staff in training opportunities including jiggering vs. free pouring, spirits education and cocktail development. Within one year we have realized a significant decrease in lost product… Show more As Head Bartender at Lindey’s, it has been my responsibility to bring new life to an established 33-year-old bar program. Working strategically with management, I have introduced new techniques, flavors and products into our program with equal focus on profitability, innovation and guest satisfaction. Engaged staff in training opportunities including jiggering vs. free pouring, spirits education and cocktail development. Within one year we have realized a significant decrease in lost product and a dramatic increase in bar sales. Show less
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Director of Logistics
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Sep 2014 - Mar 2015
Columbus, OH I am, literally, Whence Emily. I am the wizard behind the curtain that works with the incredible Whence Founding Team to make magic happen for Whence Subscribers.
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General Manager
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Aug 2011 - Nov 2012
Utilized skills as a bartender/manager to grow the business top line while simultaneously decreasing bottom line expenses. Redesigned and opened a secondary bar space, introduced new wine, beer and cocktail menus and trained staff on measured pouring to increase net sales by 15% over one year. Streamlined kitchen and FOH staffing organization to reduce labor expenses by 20%. Developed and implemented creative beverage and live music programming that increased bar net sales by 50%.
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Bartender
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Aug 2009 - Nov 2011
Initially hired as a part-time server, earned promotion to full-time server/bartender with supervisor responsibilities. Responsible for handling guest concerns, server checkout, cash-handling procedures and cash-safe balancing at the end of supervisor shifts. Assisted Dining Room Manager with general management functions, including liquor inventory control, during maternity leave of General Manager. Actively participated in beverage development opportunities, earning the placement of two… Show more Initially hired as a part-time server, earned promotion to full-time server/bartender with supervisor responsibilities. Responsible for handling guest concerns, server checkout, cash-handling procedures and cash-safe balancing at the end of supervisor shifts. Assisted Dining Room Manager with general management functions, including liquor inventory control, during maternity leave of General Manager. Actively participated in beverage development opportunities, earning the placement of two cocktails (Pimm’s Pineapple Tea and Tom & Jerry) on the M Signature Cocktail Menu. Show less
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Bartender
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Jul 2009 - Nov 2011
Worked as a bartender in a high-volume, locally owned bar with a focus on craft beer. Developed a loyal guest base through consistent, high-quality service and exceptional personality. Worked as a shift leader to manage labor costs, ensure proper delivery of complex orders and manage guest concerns as necessary.
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Education
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Simpson College
B.S, Social Studies; Economics and Political Science -
Logan High School, La Crosse, WI
General Curriculum