EMEA Marketing Manager

• Jul 2021 - Present

Product Marketing Manager | Estèe Lauder

• Jun 2019 - May 2021

MY MISSION:Coach the product marketing team (#2 people) to define and steer the country strategy for the full brand portfolio (3 axes, +800 skus, #2 brand in ranking in the skincare market) consistent with international brand positioning and local’s priorities, to contribute to the growth of the brand. Define the long term strategic orientations and marketing plan (new launches, pillar’s renewal and animation of core catalogue), owning and driving the go-to-market strategy. .KEY TASKS:➡ Define brand strategy and its implementation, via the 3-year marketing plan and portfolio priorities (new launches, pillar products repromote) ➡ Monitor and follow up Go To Market execution on the marketing mix.➡ Manage product launches including the briefing of the Italian Sales & Education team.➡ Take ownership of international launches and create the right angle to locally build integrated, engaging consumer brand experiences.➡ In close co-operation with the Trade Marketing team, coordinate actions regarding promotions, identifying trade needs/opportunities, developing pricing and distribution strategies.➡ Mobilise other departments (sales, logistic, education, online) and partner to develop a broader business strategy ➡ Manage budget (sales forecast; price strategy, profitability, P&L) ➡ Own planning & execution in national account channels, including visual merchandising, launches/discontinuations, secondary placement. ➡ Deliver results in all categories across all distribution channels OFF and ON (Category growth, Brand Awareness, Top SKU distribution, Key Launches distribution and sell-out targets, new trends scouting)➡ Effectively prepare clear messages to present to senior management.➡ Develop Go To Market activities for specific product innovations in line with brand positioning.

Trade Marketing Manager | Smashbox and Glamglow

• Dec 2018 - May 2019

MY MISSION:Take over business strategy of Smashbox and Glamglow brands in Italy consistent with global positioning, through development of key categories, with a sensitivity to consumer, fully owning marketing projects and channels. Play a key role in the new company’s organization by contributing to effectively interact with cross-functional teams such as: sales, finance, supply chaim, education and top management.KEY TASKS:➡Responsible for Brands' marketing plans to drive growth and profitability and improve their health metrics.➡ Defining the marketing mix for the product lines (product/360/Digital/Trade) and the adaptation of communication.➡ Manage development and activation of brands➡ Work with other functions (Supply, Sales and Finance) to develop and execute successful Brand' Plans to deliver net revenue, gross margin, market share and profit targets.➡ Analyze sell-out and follow sell-in on a regular basis to drive punctual recommendation to top management ➡ Ensure communication of vision and strategy for his area of responsibility above and below within the organization➡ Guide Consumer Marketing in terms of media, touchpoint and channel strategy ➡ Manage budget and sales forecast, in partnership with Sales Multibrand team. ➡ Manage the full P&L, making choices on innovative, growth driving, profitable levers to activate➡ Ensure follow up and control of A&P expenses within set budget ➡ Follow up on campaigns, launches and sales results to provide TopManagement team with regular quantitative and qualitative reporting/presentations. ➡ Product portfolio management (relevance checks of new products, forecasting, inventory availability, sell-through and or phase out). Cooperation with supply chain.➡Work with regional team to contribute to innovation, strategy and lead execution in the country.➡ Develop and coach internship

Marketing Coordinator | Glamglow

• Dec 2015 - Nov 2018

MY MISSION:Take Over business strategy and start-up the brand Glamglow in the local market, consistent with global positioning. Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing and launching the brand, with full accountability of all brand's activities. Ensure daily management of leading marketing projects and actively engaging all relevant internal/external stakeholders.KEY TASKS:➡ Develop marketing strategy in cooperation with Marketing Director EMEA. ➡ Start-up the country strategy for the brand consistent with the global positioning and the local's priorities.➡ Develop and execute annual marketing plans and projects, monitor their success and report results.➡ Be pioneer for the digital transformation of the company, via innovative influencer marketing campaigns, local social media management and effective e-retailer's strategy. ➡ Execution and development of clear brand building plans in line with the 3 years plan including: 360 marketing plans, new product launches, promotions/animations, communication strategy and new business models opening. ➡ Set the ground for Brand strategy execution, in line with the consumer journey and across all touchpoints: 360° campaigns from brief to execution➡ Coordinating brand communication activities➡ Create and monitor the local adaptation of communication materials (digital, point of sale).➡ Responsible for the harmonization of digital strategies, the efficiency of campaigns (with a special focus on Social Media and Influencer Marketing). ➡ Create and Execute Trade Marketing Plans with Sephora, Douglas and Coin.➡ Manage the full P&L of the brand, making choices and recommendations on innovative, growth driving, profitable levers to activate. ➡ Foster the e-commerce growth and digital consumer approach (including PR, Social media, Influencers strategy).➡ Direct relationship with Sephora, Douglas and Top Senior Management.

Marketing Coordinator | Bumble and Bumble

• Jun 2015 - Nov 2015

Development of the assigned brand through the achievement of specific growth objectives.Full marketing mix and key role in supporting the development of the overall category strategyHAIRCARE BRAND PRODUCT LIFECYCLE AND FORECAST MANAGEMENT:➡ Orchestrate product management to achieve brand business objectives. ➡ Ensure product sales forecast accuracy.➡ Provide monthly updates to business review and monitor market performanceNEW LAUNCHES:➡ Actively lead new launches on Sephora, via 360 plans execution with retailer: trade marketing, crm, social media, sampling, collaterals distribution.

Assistant Product Manager| tesa

• Dec 2014 - May 2015

➡ New website Launch➡ Coordinate with digital agency: SEO, SEM and Social Media Activities➡ Events Organization for sales support➡ Sales Support (presentations, catalogues, brochure, communication material)➡ Quarterly presentation of brand strategy to Sales teams ➡ New website Launch➡ Coordinate with digital agency: SEO, SEM and Social Media Activities➡ Events Organization for sales support➡ Sales Support (presentations, catalogues, brochure, communication material)➡ Quarterly presentation of brand strategy to Sales teams

Customer Experience Specialist

• Jul 2013 - Jan 2014

Organization and execution of company customer experience Organization and execution of company customer experience

Assistant Export Manager | during Erasmus Experience

• Jan 2012 - Mar 2012

➡ Translation of brochures and marketing materials for Italian Market ➡ Translation of brochures and marketing materials for Italian Market