Experience

Spring Spa

• Indonesia
• Wellness and Fitness Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jun 2022 - Present

• COO - Asia

  • May 2020 - Jun 2022



Elite Havens

• Singapore
• Hospitality
• 100 - 200 Employee

• Head of Concierge and Guest Services

  • Jun 2017 - Mar 2020

• Marketing Manager

  • Sep 2015 - Jun 2017



Andian Style

• Auckland, New Zealand

• Director

  • Jan 2014 - Aug 2016



Makeup Me Cosmetics

• New Zealand

• Director

  • Jan 2010 - Sep 2015

  Responsibilities: • Establishing a boutique range of cosmetics for the hairdressing and beauty industry. • Gaining new stockists and servicing existing accounts nationwide. • Creating and releasing monthly promotions for both consumer and retailers including point of sale components for print and media. • Wholesale and distribution. • Stock management, dealing with manufacturer and responsible for all inventory and shipment requirements from the USA. • Forecasting stock levels and requirements to match sales and promotional activity. • Maintain budget and costings. • Invoicing, credit control. • Co-ordination of seasonal collections followed up with creating promotional and technical components to support these. • Liaising with Beauty Editors of fashion magazines and PR companies to gain coverage and exposure of the brand. Show less



Marvel North Wharf

• Wynyard Quarter

• Event Manager

  • Sep 2012 - Mar 2013

  Responsibilities: • Establishing the restaurant as a leading function and event space. • Running regular events and implementation of events calendar • Establishing relationships with key corporate clients. • Managing functions and events including planning/running/hosting. • Establishing and managing social media. Achievements: • Established relationships with key corporate clients such as BNZ and leading corporate Law and Accounting firms, to ensure continuous repeat business. • Implementing efficient systems for increased productivity. • Introduced a new clientele by marketing to a younger, broader audience by hosting dance parties and live music as well as DJ sessions. • Planning and co-ordination of weddings/private functions Show less



Me Salon

• Auckland

• Director

  • Feb 2004 - Sep 2012

  Responsibilities: • Managing front of House, client relations. • Building brand to be one of New Zealand’s leading salons. • Managing team of 26 staff. • Liaising with all suppliers. • Working with PR and Media. • Continually identifying areas to grow and develop the business. • Creating marketing/advertising campaigns across print and social media channels. • Administration including payroll, taxation and human resources. • Building relationships with magazine Beauty Editors to maintain consistent PR opportunities. • Maintaining close professional relationships with senior management levels of all major suppliers. • Co-ordination and production of fashion shows, demonstration shows and national tours. • Co-ordination and production of competition photo shoots and seasonal collections. Achievements: • Instrumental in developing the salon brand to be a leader in New Zealand. • Winning the prestigious title of New Zealand Hairdresser of The Year, both in New Zealand and Australia. • Achieving comprehensive coverage in New Zealand’s leading fashion, hair & beauty industry magazines. • Consistent PR and media coverage for ten years. • Establishing a second branch in Auckland’s prestigious North Shore area. • Nurture and developing the skill base of staff to achieve numerous accolades including, Salon Team of The Year, Photographic Collection of the Year, Newcomer of The Year, Northern Stylist of The Year. • National tours throughout New Zealand and Australia demonstrating Hair & Makeup education. Developing training DVD’s distributed throughout New Zealand – Teach Me. • Achieving Brand Ambassador status for leading salon brands. Show less