Head of Business Development

• Jul 2021 - Present

Leading a highly motivated team to overcome challenges and achieve stellar results for the Dr Wolff business in Hong Kong, Thailand, Vietnam and other new markets.

Country Sales and Marketing Manager

• Nov 2019 - Jun 2021

Head of sales and marketing for Hong Kong, Thailand, Vietnam and Cambodia

Marketing Manager - Personal Care (APAC)

• Jul 2019 - Nov 2019

APAC Marketing Manager for Alpecin, Plantur and Vagisan

Category Manager - Home Care (SEAA)

• Jul 2017 - Jun 2019

Partnered the Vice-President of Home Care category (Laundry, Dish wash and Cleaners) in developing the category strategy, as well as driving global/regional initiatives across the SEAA markets by working closely with the country and brand leadership teams.

Brand Manager - Personal Care

• Jun 2015 - Jul 2017

Led the strategy, management and implementation of brand building activities and new launches for all Skin Cleansing brands in Singapore (Dove, Lifebuoy and Lux) to meet brand and category growth targets.• Doubled the sales of Dove’s Sensitive Skin body wash and regained market leadership for the brand following years of share decline with a full digital campaign led by strong understanding of the market, consumer and digital landscape. • Awarded Unilever Singapore’s Employee of the Quarter in Q1 2016 for outstanding campaign for Dove Sensitive Skin body wash which resulted in a penetration growth of 300% and over-achievement against sales targets by more than 120% in 2016, pathing the way for a bigger year 2 campaign with additional funding approved by management.• Identified a secondary source of growth for Lifebuoy amidst a competitive market with a re-launch of hand sanitizers to strengthen the brand’s equity in hygiene, leading to a phenomenal value growth of 2000% for the format.• Developed a communication strategy with elements of social responsibility; with Lifebuoy fronting an ‘Infection Alert System’ to remind consumers the importance of hand hygiene during infection-prone seasons, executed by strategic placements of hand sanitiser dispensers at high-traffic areas such as MRT stations and retail store entrances to spread the message while encouraging trial, resulting in 2 marketing awards for Lifebuoy in 2017 for Excellence in Shopper Marketing & Excellence in OOH Advertising.

Assistant Brand Manager - Home Care

• Apr 2012 - Aug 2015

Led the strategy, management and implementation of brand building activities and new launches for all Home Care brands in Singapore (Breeze, Persil, Comfort, Cif, Domex and Sunlight) to meet brand and category growth targets.• Developed and executed a 5-year strategic road map to drive growth and profitability for the Home Care category through continuous innovation and margin improvement initiatives, which brought about a successful turnaround of the Home Care business and a profitable bottom-line for the first time, with 7% growth in sales and profit margin in 2014.

Marketing Executive

• Jan 2011 - Feb 2012

Public Relations Assistant

• Aug 2009 - Dec 2010

Marketing Administrator

• Jun 2007 - Jul 2008