Experience

PRLab at Boston University

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Executive

  • Jan 2023 - Present

   Conducted weekly TikTok Report which include popular beauty hashtags, inspiration videos, and trending songs, as well as coming up with ideas to create alila videos that link back to the trends  Reached out to potential media influencers and sent out alila tryout packages if they are interested  Created social media calendar to keep track of the social media activity, especially the product-related contents that will be posted in the following weeks  Wrote recap after the client meeting every week to summarize the key points of meetings like the tasks that are already accomplished or the ones that need feedback Show less



Boston Angel Club Investment

• United States
• Investment Management

• Marketing Analyst

  • Jul 2022 - Sep 2022

   Conducted analysis on the current market saturation of medical apparatus using Excel, including the prevalence of diabetes and the availability of clinical treatments  Constructed the financial analysis report for Syntis Bio’s current financial situation, including its assets, consumption, and investment opportunities  Restructured the business model for Syntis Bio's innovative diabetes therapy approach to regulate the product launch and implementation  Conducted analysis on the current market saturation of medical apparatus using Excel, including the prevalence of diabetes and the availability of clinical treatments  Constructed the financial analysis report for Syntis Bio’s current financial situation, including its assets, consumption, and investment opportunities  Restructured the business model for Syntis Bio's innovative diabetes therapy approach to regulate the product launch and implementation



Premiere Consulting Group

• 1 - 100 Employee

• Public Relations Intern

  • Apr 2021 - Jul 2021

   Coordinated and administered Monthly Report, Competitor Report, and Trending Report for both PIAGET and FRED by collecting social media engagement and print coverage statistics, which helped track marketing performance  Managed the operations of the Celebrating Dressing and Media Monitoring tasks at the Shanghai International Film Festival (SIFF) and PIAGET Gala Dinner, ensuring smooth and successful execution of events  Composed a Press Release for the new jewelry collection; organized the Best Press Coverage, resulting in significant media coverage and AD value reached 1,714,570 euros Show less



NetEase

• China
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Intern

  • Jun 2020 - Sep 2020

   Leveraged the existing customer database and engaged with popular accounts to identify target audience groups which resulting in a more focused and effective marketing strategy  Conducted interviews with 5 key opinion leaders (KOLs) to gain insights into the preferences and behaviors of two types of TikTok users: Sharing and Consumer  Solicited feedback from current and potential users to refine the structure of the upcoming Product Release Session as to supervise the overall progress of the launch of new product  Reported the status of the Livestreaming campaign to the Beijing district Marketing team and created a comprehensive Product Release Session report Show less