Jason Channell

SEO at Imaginuity
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish Elementary proficiency
Skills

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Bio

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5.0

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Stephanie Sorrells

Jason is great to work with! He is an in-depth, analytical thinker and problem solver. He provides great attention to detail when teaching others new concepts, and is an adept manager. Overall, Jason is very skilled at his craft and an approachable co-worker.

Chris Butler

I have had the pleasure of working with and getting to know Jason over the last few years. He is a skilled leader, a true digital guru, and a genuinely nice guy. He has skillfully assisted in guiding many of my clients’ campaigns to overwhelming success. It has been a fantastic experience working with Jason at every turn and I am thankful that he’s in my corner!

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Credentials

  • An Entire MBA in 1 Course
    Udemy
    Dec, 2019
    - Nov, 2024
  • Google Analytics Certification
    Google
    Feb, 2016
    - Nov, 2024
  • Google Adwords Certified Professional
    Google
    Sep, 2012
    - Nov, 2024

Experience

  • Imaginuity
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO
      • Jan 2020 - Present

      • Initiated a national review program in over 200 markets for We Buy Ugly Houses/HomeVestors resulting in a 75.1% increase in reviews. • Architected site consolidation roadmap of over 300 franchise sites for Property Management Inc. • Directed highly-localized SEO optimized copy for 19 major markets for We Buy Ugly Houses/HomeVestors. • Initiated a national review program in over 200 markets for We Buy Ugly Houses/HomeVestors resulting in a 75.1% increase in reviews. • Architected site consolidation roadmap of over 300 franchise sites for Property Management Inc. • Directed highly-localized SEO optimized copy for 19 major markets for We Buy Ugly Houses/HomeVestors.

  • Hardin-Simmons University
    • United States
    • Higher Education
    • 300 - 400 Employee
    • Marketing Contractor
      • Apr 2019 - Jan 2020

      • Audited and implemented improvements on over 200 .edu pages for SEO best practices. • Co-authored outreach program to alumni and churches to increase organic traffic and publicity. • Supervised website load time optimizations, decreasing site average load speed by 19%. • Audited and implemented improvements on over 200 .edu pages for SEO best practices. • Co-authored outreach program to alumni and churches to increase organic traffic and publicity. • Supervised website load time optimizations, decreasing site average load speed by 19%.

  • Zavient
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Contractor
      • Apr 2019 - Nov 2019

      • Increased conversion KPIs (visits, calls) by 66% over 7 months resulting in $76k call revenue. • Directed national local SEO program in 46 cities for YourMechanic to a tracked 4x total ROI. • Increased search impressions from 10K to 106k over 7 months resulting in moving average of 5k future trajectory. • Increased conversion KPIs (visits, calls) by 66% over 7 months resulting in $76k call revenue. • Directed national local SEO program in 46 cities for YourMechanic to a tracked 4x total ROI. • Increased search impressions from 10K to 106k over 7 months resulting in moving average of 5k future trajectory.

  • Infinite Digital - (A division of The Infinite Agency)
    • Dallas/Fort Worth Area
    • Director of Strategy
      • Dec 2017 - Apr 2019

      • Architected digital strategies for leading radio network clients including Cumulus & iHeart Radio. • Concepted & presented whitelabeled training documents on SEO & SEM used in 50+ markets. • Strategized & implemented SEO processes & SEM products resulting in 43% profit margins. • Developed internal training program with ecourses for SEO, SEM & sales departments. • Rolled-out client satisfaction & retention program used in more than 50 markets. • Reported directly to the company President. Show less

  • WrightIMC
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Digital Strategy
      • Sep 2016 - Dec 2017

      • Directed digital marketing processes & organizational change management for SEO department. • Maintained name brand clients including Moving.com, Dickey's Barbecue, Inc. & The Cash Store. • Established best practices for internal training documents for SEO department. • Supervised three direct reports specializing in SEO & web content marketing. • Productized Online Marketing Blueprint ™ and LSEO service offerings. • Directed digital marketing processes & organizational change management for SEO department. • Maintained name brand clients including Moving.com, Dickey's Barbecue, Inc. & The Cash Store. • Established best practices for internal training documents for SEO department. • Supervised three direct reports specializing in SEO & web content marketing. • Productized Online Marketing Blueprint ™ and LSEO service offerings.

  • The Infinite Agency
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2013 - Sep 2016

      • Managed 30+ SEO client campaigns by conducting keyword research, in-depth website improvement roadmaps, and precise strategy implementation. • Provided SEO tactics including reporting, analysis & optimizations via monthly reporting & QBRs. • Performed highly-detailed & actionable SEO audits on more than 100+ websites. • Proactively made strategic SEM campaign recommendations monthly to clients. • Wrote ad copy for 100s of campaigns & dozens of client’s SEM campaigns. • Managed 30+ SEO client campaigns by conducting keyword research, in-depth website improvement roadmaps, and precise strategy implementation. • Provided SEO tactics including reporting, analysis & optimizations via monthly reporting & QBRs. • Performed highly-detailed & actionable SEO audits on more than 100+ websites. • Proactively made strategic SEM campaign recommendations monthly to clients. • Wrote ad copy for 100s of campaigns & dozens of client’s SEM campaigns.

  • ProImage Consulting
    • Dallas/Fort Worth Area
    • Marketing Consultant
      • Aug 2008 - Aug 2016

      • Determined and implemented strategic company vision, goals, & objectives. • Conducted product research including fulfillment logistics, profit margins, and pricing strategies. • Educated on digital marketing tactics, SEO, SEM & web content via webinars, & hands-on training. • Used social media, SEM, & email campaigns to promote the company, including Facebook, Twitter, Google SEM (AdWords), Facebook SEM, MailChimp, & Aweber. • Determined and implemented strategic company vision, goals, & objectives. • Conducted product research including fulfillment logistics, profit margins, and pricing strategies. • Educated on digital marketing tactics, SEO, SEM & web content via webinars, & hands-on training. • Used social media, SEM, & email campaigns to promote the company, including Facebook, Twitter, Google SEM (AdWords), Facebook SEM, MailChimp, & Aweber.

  • PFS
    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Assistant Operations Manager
      • Aug 2009 - Oct 2012

      • Supervised & developed a team of 22 customer service professionals on servicing enterprise-level accounts, such as Lucky Brand Jeans, Carter's (Osh Kosh B'Gosh), & Tractor Supply Company. • Created the call center operations processes, policies, & strategies for the first year End2End eCommerce® client Carter's(Osh Kosh B'Gosh). • Lead the Tractor Supply Company 12-person customer service professional team to a $1 million dollar record-breaking sales year in 2011. • Maintained a 78% annual employee retention rate through leadership, people development, & incentives, well above the company average, saving the company an estimated $1000 per employee in training costs. Show less

Education

  • Florida Gulf Coast University
    Bachelor of Arts (B.A.), Psychology
    2003 - 2005
  • Lely High School
    Diploma, Psychology
    1996 - 2000

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