Fiona Persson

Commerical Development Manager at ASM Global (APAC & ME)
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Brisbane Area, AU
Languages
  • English Native or bilingual proficiency
  • Swedish Elementary proficiency

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Bio

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LinkedIn User

I have worked with Fiona on and off for over 20 years and have always found her to be extremely professional, loyal and a pleasure to work with. Her skills lie in HR, Recruitment and Organisational Development as well as Marketing and Communications. She is highly organised, methodical and has exceptional communication (both written and verbal) and interpersonal skills. I couldn't recommend Fiona any higher.

LinkedIn User

I engaged Fiona to work on a significant Communications project early in 2013. The project was quite complex and lengthy. We found that briefing Fiona on our desired objectives was a smooth process. She was able to understand our requirements and put herself squarely on our page quite easily. Fiona's approach was thorough, innovative and professional. Her writing style is impeccable and as a result she was able to present a final product that far exceeded our expectations. Additionally she added much value through the process in ways we hadn't anticipated. Fiona is a clever strategic thinker with a talent for understanding ones business value proposition and then bring those things together to produce outstanding outcomes. We would highly recommend Fiona's services.

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Experience

    • Australia
    • Events Services
    • 100 - 200 Employee
    • Commerical Development Manager
      • Jul 2021 - Present

      Reporting to the APAC & MENA Region COO, I support our EVPs and Group Directors across APAC, India & the Gulf, and liaise with our global Sales Teams in the US and Europe, to provide high-level corporate writing and content creation services focused on new venue acquisition. My role includes APAC Region-specific collateral updates, strategic communications, process innovation, agency management, project management and corporate brand compliance. ASM Global is the world's leading event strategy, venue management and services company with 350+ venues across 5 continents. We deliver amazing experiences. Every day. Every hour. Every time. www.asmglobal.com Show less

    • Australia
    • Writing and Editing
    • Director & Principal Consultant
      • Feb 2013 - Present

      Corporate writing & creative consultancy delivering bids/tenders, brand solutions, strategic messaging, operational documentation, graphic design and digital content projects. Corporate writing & creative consultancy delivering bids/tenders, brand solutions, strategic messaging, operational documentation, graphic design and digital content projects.

    • Switzerland
    • Staffing and Recruiting
    • 700 & Above Employee
    • Talent Acquisition Manager - Strategic Projects
      • Sep 2018 - Oct 2019

    • Talent Acquisition Team
      • May 2018 - Aug 2018

    • Australia
    • Staffing and Recruiting
    • 200 - 300 Employee
    • Head of Marketing / Bid Management
      • May 2013 - Jan 2016

    • Australia
    • Education
    • 700 & Above Employee
    • Manager, Corporate Solutions (Commercial Training)
      • Jan 2010 - Sep 2012

  • Betty Baxter Weight Management
    • Brisbane, Queensland, Australia
    • General Manager
      • Apr 2008 - Nov 2009

  • Reborne
    • Brisbane, Melbourne, Sydney, Singapore
    • National Marketing Manager - XNDO Weight Management
      • Aug 2007 - Jan 2008

    • Australia
    • Education
    • 700 & Above Employee
    • Strategic Marketing Manager - BNIT
      • Sep 2006 - Jul 2007

    • Customer & Market Development Manager - OLI
      • Jan 2005 - Sep 2006

Education

  • Stanford University School of Engineering
    Creativity and Design Thinking Program
    2023 - 2024
  • The Interior Design Institute
    Advanced Diploma, Interior & Landscape Design
    2021 - 2024
  • Australian College of Applied Psychology
    Graduate Diploma of Psychological Science (Part Time): Bridging Program, Psychology
  • QUT (Queensland University of Technology)
    Grad Diploma Business (Part completed), Integrated Marketing Communication
  • Griffith University
    BA (Double Major), Politics & Society : Australian Studies
  • QUT (Queensland University of Technology)
    Bachelor of Applied Science (Part completed), Landscape Architecture

Community

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