Experience

Insight Food Group

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2022 - Present

  A full-service company supporting brokerage, brand ambassadorship and consulting in business Strategic planning, branding and process. Expertise in the food & beverage retail space, latino retail strategy and Management Consulting. A full-service company supporting brokerage, brand ambassadorship and consulting in business Strategic planning, branding and process. Expertise in the food & beverage retail space, latino retail strategy and Management Consulting.



Naturipe Foods LLC

• Food and Beverage Services
• 1 - 100 Employee

• Director Of Business Development

  • Oct 2020 - Jul 2022

  Unique to the produce industry, Naturipe Farms is a partnership between four highly-esteemed fresh berry growers, whose fields are spread across the globe. As a group, our growers are able to provide consistent and diverse seasonal crops. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the farm community. To ensure year-round availability with a commitment to seasonal produce, our fresh/frozen berries are farmed in the most optimal growing… Show more Unique to the produce industry, Naturipe Farms is a partnership between four highly-esteemed fresh berry growers, whose fields are spread across the globe. As a group, our growers are able to provide consistent and diverse seasonal crops. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the farm community. To ensure year-round availability with a commitment to seasonal produce, our fresh/frozen berries are farmed in the most optimal growing regions throughout North and South America as we win every day for our growers. We have expanded operations and product availability with the merger of our owner/growers, Hortifrut and Alifrut, now known as Vitafoods the largest grower of fruits in Chile. The merger has blessed us with additional capabilities in IQF fruit as well as branded product and private label retail poly bagging. Show less Unique to the produce industry, Naturipe Farms is a partnership between four highly-esteemed fresh berry growers, whose fields are spread across the globe. As a group, our growers are able to provide consistent and diverse seasonal crops. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the farm community. To ensure year-round availability with a commitment to seasonal produce, our fresh/frozen berries are farmed in the most optimal growing… Show more Unique to the produce industry, Naturipe Farms is a partnership between four highly-esteemed fresh berry growers, whose fields are spread across the globe. As a group, our growers are able to provide consistent and diverse seasonal crops. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the farm community. To ensure year-round availability with a commitment to seasonal produce, our fresh/frozen berries are farmed in the most optimal growing regions throughout North and South America as we win every day for our growers. We have expanded operations and product availability with the merger of our owner/growers, Hortifrut and Alifrut, now known as Vitafoods the largest grower of fruits in Chile. The merger has blessed us with additional capabilities in IQF fruit as well as branded product and private label retail poly bagging. Show less



MIC Food

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Retail Sales Consultant

  • Oct 2019 - Oct 2020

  Vertically integrated company in the frozen tropical vegetables business (Maduros, Yuca and Tostones). Company founded and based exclusively in the foodservice sector. I am responsible for launching the retail division off the ground. My focus is consulting the launch of the division by being a private label solution to the big box stores and larger distributors. Vertically integrated company in the frozen tropical vegetables business (Maduros, Yuca and Tostones). Company founded and based exclusively in the foodservice sector. I am responsible for launching the retail division off the ground. My focus is consulting the launch of the division by being a private label solution to the big box stores and larger distributors.



Quirch Foods

• United States
• Food and Beverage Services
• 200 - 300 Employee

• Sales Manager - National Accounts

  • Sep 2016 - Jul 2019

  Quirch Foods is the largest distributor of food products in the Southeastern U.S., Latin America and the Caribbean, with a customer list that includes independents, chain supermarkets, food service distributors, processors and manufactures, cruise lines and restaurants. I manage a team of 10 associates strategically located throughout the United States focused on promoting our branded seafood, Panamei. We are also the sales arm of all Chiquita Brand frozen fruit, pulps and tropicals… Show more Quirch Foods is the largest distributor of food products in the Southeastern U.S., Latin America and the Caribbean, with a customer list that includes independents, chain supermarkets, food service distributors, processors and manufactures, cruise lines and restaurants. I manage a team of 10 associates strategically located throughout the United States focused on promoting our branded seafood, Panamei. We are also the sales arm of all Chiquita Brand frozen fruit, pulps and tropicals (Maduros, Tostones and Yucca). These items are also presented and sold under many retailers private labels. Show less Quirch Foods is the largest distributor of food products in the Southeastern U.S., Latin America and the Caribbean, with a customer list that includes independents, chain supermarkets, food service distributors, processors and manufactures, cruise lines and restaurants. I manage a team of 10 associates strategically located throughout the United States focused on promoting our branded seafood, Panamei. We are also the sales arm of all Chiquita Brand frozen fruit, pulps and tropicals… Show more Quirch Foods is the largest distributor of food products in the Southeastern U.S., Latin America and the Caribbean, with a customer list that includes independents, chain supermarkets, food service distributors, processors and manufactures, cruise lines and restaurants. I manage a team of 10 associates strategically located throughout the United States focused on promoting our branded seafood, Panamei. We are also the sales arm of all Chiquita Brand frozen fruit, pulps and tropicals (Maduros, Tostones and Yucca). These items are also presented and sold under many retailers private labels. Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Key Account Manager

  • Apr 2014 - Sep 2016

  I am responsible for building and maintaining relationships with key customers in order to maximize sales and ensure proper execution of pricing and promotional programs. My accounts include Sedano's, Associated Grocers of Florida, Sabor Tropical Markets, NSA of Florida, Monterrey Markets, Bravo Supermarkets, Presidente Supermarkets and Milam's Markets. - Build, develop and maintain customer relationships with key accounts. - Resolve customer concerns and issues. - Build and… Show more I am responsible for building and maintaining relationships with key customers in order to maximize sales and ensure proper execution of pricing and promotional programs. My accounts include Sedano's, Associated Grocers of Florida, Sabor Tropical Markets, NSA of Florida, Monterrey Markets, Bravo Supermarkets, Presidente Supermarkets and Milam's Markets. - Build, develop and maintain customer relationships with key accounts. - Resolve customer concerns and issues. - Build and execute sales forecasting and ensure proper execution of pricing, promotional programs and Customer Marketing Agreements. - Develop and implement sales incentive promotions. - Execute local and national creative marketing promotions. - Obtain authorization from customer to sell and deliver product and/or equipment. - Develop and deliver sales presentations. - Maintain and assure implementation of ad calendar. - Communicate market conditions with internal sales force.

• Merchandising Manager-South Florida Market Unit

  • Nov 2011 - Apr 2014

  Merchandising Manager in the Large Store Retail format responsible for driving results, supporting, developing & maintaining business relationship with 275 Regional and National accounts. Weekly planning sessions to leverage volume forecast, payroll, while maintaining brand integrity and service standards. Results driven year to date include a labor leverage of 100.8% on a $5M payroll and 11M cases of volume all while developing and inspiring a high performing team. Additional responsibilities… Show more Merchandising Manager in the Large Store Retail format responsible for driving results, supporting, developing & maintaining business relationship with 275 Regional and National accounts. Weekly planning sessions to leverage volume forecast, payroll, while maintaining brand integrity and service standards. Results driven year to date include a labor leverage of 100.8% on a $5M payroll and 11M cases of volume all while developing and inspiring a high performing team. Additional responsibilities include performance to plan on merchandising efficiencies, OPEX control and budgets. Leading of monthly staff meetings for merchandising team that include the execution plan of the overall Market Unit merchandising plan and monthly initiatives in order to increase volume and cases on display.



Aramark Uniform Services

• United States
• Facilities Services
• 700 & Above Employee

• Senior Business Development Manager

  • Dec 2009 - Sep 2010

  Senior Business Development Manager managing the senior relationship and sales to our largest direct sale national accounts. Senior Business Development Manager managing the senior relationship and sales to our largest direct sale national accounts.



Aramark

• United States
• Hospitality
• 700 & Above Employee

• Client Relationship Manager

  • Oct 2007 - Dec 2009

  Responsible for managing senior relationships with ARAMARK's largest clients. Manage all contract, marketing, service and sales logistics for PepsiCo – North America (Pepsi, Frito Lay, Tropicana, Gatorade and Quaker Oats) unit sales. Responsible for an inside and outside sales force that services over 700 locations. This requires the coordination and engagement of multiple lines of ARAMARK business units and various departments to meet the customer’s needs. As a result of strong leadership… Show more Responsible for managing senior relationships with ARAMARK's largest clients. Manage all contract, marketing, service and sales logistics for PepsiCo – North America (Pepsi, Frito Lay, Tropicana, Gatorade and Quaker Oats) unit sales. Responsible for an inside and outside sales force that services over 700 locations. This requires the coordination and engagement of multiple lines of ARAMARK business units and various departments to meet the customer’s needs. As a result of strong leadership, exceeded the sales plan for the customer from fiscal year 2005 to fiscal year 2009. This is the single largest ARAMARK account.

• FR Senior Business Relationship Manager

  • Nov 2006 - Oct 2007

  Assigned responsibility for launching, marketing, and selling of ARAMARK's flame resistant apparel and personal protective equipment company wide. Directley responsible for driving an additional $1.5M in sales within the protective apparel and equipment business segment.

• Sr Business Relationship Manager

  • May 2004 - Nov 2006

  Responsible for managing senior relationships with ARAMARK's largest clients. Manage all contract, marketing, service and sales logistics for PepsiCo – North America (Pepsi, Frito Lay, Tropicana, Gatorade and Quaker Oats) unit sales. Responsible for an inside and outside sales force that services over 700 locations. This requires the coordination and engagement of multiple lines of ARAMARK business units and various departments to meet the customer’s needs. As a result of strong leadership… Show more Responsible for managing senior relationships with ARAMARK's largest clients. Manage all contract, marketing, service and sales logistics for PepsiCo – North America (Pepsi, Frito Lay, Tropicana, Gatorade and Quaker Oats) unit sales. Responsible for an inside and outside sales force that services over 700 locations. This requires the coordination and engagement of multiple lines of ARAMARK business units and various departments to meet the customer’s needs. As a result of strong leadership, exceeded the sales plan for the customer from fiscal year 2005 to fiscal year 2009. This is the single largest ARAMARK account.

• National Account Executive

  • Feb 2001 - May 2004

  National Account Executive in charge of corparate and franchise sales of uniform apparel to Yum Brands and Wendy's.



Food Marketing / Kelhar Foods

• General Manager

  • Feb 1990 - Feb 2001

  General Manager of a private label sales and marketing organization dealing in further processed meats. Managed a sales force of 18-25 with both in house and field sales teams. Responsible for purchasing of all raw materials for further processing. General Manager of a private label sales and marketing organization dealing in further processed meats. Managed a sales force of 18-25 with both in house and field sales teams. Responsible for purchasing of all raw materials for further processing.