Experience

IMSA - International Motor Sports Association

• United States
• Spectator Sports
• 1 - 100 Employee

• Manager, Partnership Marketing

  • Mar 2022 - Present

  Daytona Beach, Florida, United States

• Senior Coordinator, Partnership Marketing

  • Jun 2021 - Mar 2022

  Daytona Beach, Florida, United States

• Senior Coordinator, Corporate Partnerships

  • Dec 2020 - Jun 2021

  Daytona Beach, Florida, United States

• Coordinator, Corporate Partnerships

  • Mar 2019 - Dec 2020

  Daytona Beach, Florida Area



VMP Performance

• Marketing and Social Media Specialist

  • Aug 2018 - Mar 2019

  New Smyrna Beach, Florida Responsible for management of all social media accounts including content creation, user engagement and follow up. As a result of efforts, increased brand social media following by more than double. Spearheaded marketing events across the country, providing logistical support and on-site promotion. Coordinated with the marketing and digital media manager to develop monthly marketing initiatives and sales promotions. Organized monthly events to attend and promote the company brand… Show more Responsible for management of all social media accounts including content creation, user engagement and follow up. As a result of efforts, increased brand social media following by more than double. Spearheaded marketing events across the country, providing logistical support and on-site promotion. Coordinated with the marketing and digital media manager to develop monthly marketing initiatives and sales promotions. Organized monthly events to attend and promote the company brand including determining strategies for trade shows as well as display events. Show less



Daytona International Speedway

• United States
• Spectator Sports
• 100 - 200 Employee

• Event Marketing

  • Jan 2018 - Aug 2018

  Daytona Beach, Florida Area Successfully worked with the organization’s marketing department team members on multiple marketing-related projects. Worked collaboratively with the Event Marketing Director on various tasks for active fan engagement to further develop the target audience community. Successfully carried out assignments for planned promotional strategies, with an emphasis on marketing and outreach efforts at signature motorsports events, including the Rolex 24, Speedweek events, and Bike Week. Coordinated… Show more Successfully worked with the organization’s marketing department team members on multiple marketing-related projects. Worked collaboratively with the Event Marketing Director on various tasks for active fan engagement to further develop the target audience community. Successfully carried out assignments for planned promotional strategies, with an emphasis on marketing and outreach efforts at signature motorsports events, including the Rolex 24, Speedweek events, and Bike Week. Coordinated logistics for the planning and execution of event activities, including the identification and scheduling of entertainment, preparation and implementation of specialty activities during events, including the high-profile event Fanzone, which required the development of comprehensive schedules and the coordination of VIP appearances. Coordinated with the team members on the development and implementation of digital promotion throughout the speedway. Upon the departure of the event marketing director, was asked to return to handle all event processes and management for the Coke Zero Sugar 400 Weekend. Show less



HMS

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing and Communications Intern

  • Sep 2017 - Nov 2017

  Homestead, Florida Assisted the marketing and communications team at Homestead/Miami Speedway with in-market promotions, advertising, media promotions, ticket sales, event marketing and grassroots marketing strategies. Also involved with team efforts regarding digital media strategies, community relations, youth marketing and creative, as well as with press releases, driver in-market events and other successful communications projects.



4Rivers Smokehouse

• Floor Associate

  • Mar 2014 - Aug 2017

  Orlando, Florida Area Attend to customers needs, whether it be getting them refills, running food, or taking their trays. Responsible for the cleanliness of the floor and making sure that the customers are happy and satisfied with their meal



Florida Collegiate Summer League

• United States
• Spectator Sports
• 1 - 100 Employee

• League Operations Intern

  • May 2016 - Aug 2016

  Orlando, Florida Worked within the business operations division and onsite as organization official at games. Spearheaded initiatives for the development, marketing and oversight of the organization’s online store and point of sale system, resulting in increased revenue for the organization. Contributed to the league’s social media strategies and developed creative content for website.



SportsRantz

• Blogger/Writer

  • Mar 2014 - Sep 2014



New York Mets

• Spectator Sports
• 700 & Above Employee

• Spring Training Intern

  • Mar 2014 - Mar 2014

  Port Saint Lucie, Florida Worked closely with the manager of sales and game day preparation. Assigned public-relations activities such as involvement in on-field activities for the event attendees. Assigned to marketing and customer service duties related to merchandising. (Intern position)



Tallahassee Community College Athletics

• Intern

  • Aug 2012 - May 2013

  Tallahassee, Florida Worked within the athletic department covering the basketball and baseball teams. Created a weekly newsletter within the program and was responsible for scoring and live blogging the baseball games.