Experience

Suburban Inns

• United States
• Hospitality
• 1 - 100 Employee

• Director of Communications

  • Nov 2022 - Present



Citilink

• United States
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Marketing and Development Manager

  • Oct 2021 - Nov 2022

  MARKETING: - Develop, Strategize, and Implement a marketing plan that addresses our organization SWOT Analysis and Marketing Goals - Manage our Marketing Committee comprised of Citilink Board Members (City of Fort Wayne Employees and appointed Elected Officials) - Determine appropriate Advertising schedule for Citilink promotions and secure radio, tv, print, and digital flights - Design marketing materials: posters, brochures, safety plans, maps, employee recruitment materials and more - Write and deliver all press releases, as well as maintain a positive relationship with our media - including handling all interviews and comments - Provide communication through email marketing (MailChimp) and text alert services (JookSMS) to riders and our community - Oversee social media and website contractors to ensure our content is up to date and meeting our marketing goals - Manages the Citilink Brand - Coordinates with contractors to ensure our external and internal bus advertising is satisfactory DEVELOPMENT: - Write/submit all grant applications and grant reporting - Meet with local community partners to determine what transportation barriers they are facing and what Citilink can do for them - Present new ideas on how to bring Citilink to a new level and then implement them in our community - Implement/oversee a travel training program for our community riders - Manages Citilink's long range, service, and strategic planning EVENTS: - Manage and coordinate the execution of all Citilink events - Create all event materials for Citilink events - Attend outside community events as a Citilink representative - Manages all public involvement activities *Maintains a positive relationship with Community Stakeholders, Elected Officials, Government Officials, Media, Corporate businesses, and Nonprofit organizations - please reach out to me to get connected! *Point of contact for all ADA/Civil Rights Administration *Represents Citilink on community boards and committees Show less



United Way of Allen County

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jul 2020 - Oct 2021

  As the Director of Marketing and Communications I provided strategy and content for all marketing media channels for the organization: website design, content, and edits - social media content and management through Social Studio and Hootsuite - advertising designs and scripts - graphic designs using Adobe or Canva - public relations: press releases, scripts/talking points, and coordination of interviews - email marketing plan and content using MailChimp - event management: print materials, public relations, graphic design, messaging, and communication plans. All these items were then tracked and reported in excel to reflect the analytics month to month in order to pivot messaging if needed. As Director I managed the marketing budget of $90,000 as well and stayed on track to stay within budget. I was also the staff liaison for our 10 person marketing committee that consisted of marketing professionals that volunteered and were often from our Board of Directors. I was the staff member the intertwined with every department to provide efficient and effective communication of the United Way brand. Show less

• Communications Manager

  • Feb 2019 - Jul 2020

  In my role, I supported & expanded marketing campaigns across United Way’s multi-channel mix to deepen engagement and partner relations, generate new leads, and maximize the local United Waybrand. I was responsible for writing compelling marketing copy for a variety of mediumssuch as web content, advertising copy, emails, and social media; and collaborate on cross-functional efforts to develop content plans throughout the organization.



Park Place Hotel & Conference Center

• Traverse City, MI

• Sales Manager

  • Dec 2017 - Feb 2019

  I managed the Corporate, Wedding, Sports Teams, Medical, Motorcoach tours, and SMERF (Social, Military, Education, Reunion & Fraternal Organizations) market segments. Park Place Hotel has 9 meeting rooms and a conference center that seats 500 people, all of these I booked for and coordinated with clients for their events and lodging. I managed the Instagram, Twitter, and Facebook pages for the property as well. The largest goal was to drive revenue while creating long lasting business partnerships with previous, existing, and future clients through drop-ins, sales calls, and cold calls. By providing a proposal and securing each group with a contract we promoted not only this property but the Grand Traverse County Area. Show less



Susan G. Komen

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Community Events Coordinator

  • Sep 2017 - Dec 2017

  I was responsible for following up with current accounts regarding future events, contacting potential donors (celebrities, professional sports teams, etc.) for silent art auction items, coordinating volunteers at specific events; assisting other departments with projects when needed, being the contact person for Michigan State’s club "Spartans for the Cure" and accurately relaying our mission of lowering the mortality rate of breast cancer patients in Michigan. I was responsible for following up with current accounts regarding future events, contacting potential donors (celebrities, professional sports teams, etc.) for silent art auction items, coordinating volunteers at specific events; assisting other departments with projects when needed, being the contact person for Michigan State’s club "Spartans for the Cure" and accurately relaying our mission of lowering the mortality rate of breast cancer patients in Michigan.



Cambria Hotel and Suites

• Traverse City, MI

• Front Desk Agent

  • May 2017 - Aug 2017

  I was an intern at the Front Desk of Cambria Suites in Traverse City, MI. This hotel is the number 1 Choice hotel in the nation. Daily activities include checking guests in and out of the hotel, making reservations, counting money, doing monthly inventory, using good communication skills to provide the guests with information over the phone and in person. I was an intern at the Front Desk of Cambria Suites in Traverse City, MI. This hotel is the number 1 Choice hotel in the nation. Daily activities include checking guests in and out of the hotel, making reservations, counting money, doing monthly inventory, using good communication skills to provide the guests with information over the phone and in person.



The Cheney Place

• Greater Grand Rapids, Michigan Area

• Wedding Coordinator

  • Jan 2017 - Apr 2017

  Primarily the events that were hosted through the months that I interned were Weddings. A major grip on the experience with working Weddings is something I have always desired. I performed opening duties that made the venue up to par for an event & I setup decor for each event as well as tore out the decor after the event. I also worked with computer programs such as 7 Hats, Dropbox, The Knot, etc. in order to properly have each clients profile/folders up to date. The most important lessons I learned came from assisting in coordinating each wedding, from the ceremony to the end of the reception. Show less